{"id":1232,"date":"2020-10-29T13:01:25","date_gmt":"2020-10-29T06:01:25","guid":{"rendered":"https:\/\/nhacaifun88.xyz\/?p=1232"},"modified":"2022-11-25T12:15:29","modified_gmt":"2022-11-25T05:15:29","slug":"quy-trinh-quay-tvc-quang-cao-giai-phap-uu-viet-hang-dau","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/quy-trinh-quay-tvc-quang-cao-giai-phap-uu-viet-hang-dau\/","title":{"rendered":"Quy Tr\u00ecnh Quay TVC Qu\u1ea3ng C\u00e1o – Gi\u1ea3i Ph\u00e1p \u01afu Vi\u1ec7t H\u00e0ng \u0110\u1ea7u"},"content":{"rendered":"

Hi\u1ec7n nay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 tr\u1edf n\u00ean ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi chi ph\u00ed r\u1ea5t r\u1ebb. Thu\u1eadt ng\u1eef TVC (Television Commercial) tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 tr\u00ean Tivi. Th\u1ebf nh\u01b0ng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nh\u01b0 l\u00e0: Facebook, Tik Tok, Youtube,.. TVC d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang mu\u1ed1n t\u0103ng tr\u01b0\u1edfng \u1edf nh\u1eefng m\u1ea3ng n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc quy tr\u00ecnh quay v\u00e0 s\u1ea3n xu\u1ea5t m\u1ed9t TVC ti\u00eau chu\u1ea9n m\u00e0 Nhà Cái Fun88 – \u0111\u01a1n v\u1ecb <\/span><\/i>quay TVC Bi\u00ean Ho\u00e0<\/i><\/b> chia s\u1ebb. B\u1ea1n kh\u00f4ng n\u00ean b\u1ecf qua b\u01b0\u1edbc n\u00e0o d\u01b0\u1edbi \u0111\u00e2y nh\u00e9!<\/span><\/i><\/p>\n

>>> Xem th\u00eam: C\u00e1c y\u1ebfu t\u1ed1 m\u00e0 website th\u1ea9m m\u1ef9 vi\u1ec7n, spa l\u00e0m \u0111\u1eb9p c\u1ea7n c\u00f3\u00a0<\/a><\/p>\n

X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng<\/b>\u00a0<\/span><\/h2>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ec1n \u0111\u1ec1 tr\u01b0\u1edbc khi l\u00e0m m\u1ed9t d\u1ef1 \u00e1n. M\u1ed7i video h\u00ecnh \u1ea3nh ra \u0111\u1eddi v\u1edbi m\u1ee5c \u0111\u00edch ph\u1ee5c v\u1ee5 th\u01b0\u01a1ng m\u1ea1i kh\u00e1c nhau. Do \u0111\u00f3, b\u1ea1n c\u1ea7n th\u1ed1ng nh\u1ea5t \u00fd ki\u1ebfn v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng v\u1edbi b\u00ean doanh nghi\u1ec7p. C\u00f9ng h\u1ecd th\u1ea3o lu\u1eadn xem ch\u1ee7 \u0111\u1ec1 n\u00e0o ph\u00f9 h\u1ee3p \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. Th\u00f4ng th\u01b0\u1eddng, kh\u00e1ch h\u00e0ng \u0111\u1ed1i t\u00e1c s\u1ebd \u0111\u01b0a cho ch\u00fang ta nh\u1eefng s\u1ea3n ph\u1ea9m, th\u00f4ng tin c\u01a1 b\u1ea3n, m\u1ee5c ti\u00eau truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

\"quay
Quy tr\u00ecnh quay TVC<\/figcaption><\/figure>\n

Sau khi nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng g\u1ee3i \u00fd v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. Ti\u1ebfn h\u00e0nh ph\u00e1t tri\u1ec3n, v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng n\u1ed9i dung c\u1ea7n l\u00e0m \u0111\u1ec3 ph\u1ee5c v\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ea7n marketing.\u00a0<\/span><\/p>\n

Giai \u0111o\u1ea1n ti\u1ec1n s\u1ea3n xu\u1ea5t (Pre – production)<\/b><\/h2>\n

Khi c\u00f3 \u0111\u01b0\u1ee3c concept, th\u00f4ng th\u01b0\u1eddng Nhà Cái Fun88 – \u0111\u01a1n v\u1ecb <\/span>quay TVC Bi\u00ean Ho\u00e0<\/i><\/b> s\u1ebd b\u1eaft \u0111\u1ea7u tham gia v\u00e0o qu\u00e1 tr\u00ecnh c\u00f4ng t\u00e1c chu\u1ea9n b\u1ecb cho vi\u1ec7c s\u1ea3n xu\u1ea5t. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 chu\u1ea9n b\u1ecb nh\u1eb1m gi\u00fap cho m\u1ecdi vi\u1ec7c \u0111\u01b0\u1ee3c di\u1ec5n ra su\u00f4n s\u1ebb h\u01a1n. V\u00ec s\u1ea3n xu\u1ea5t v\u00e0 d\u1ef1ng m\u1ed9t video th\u1ef1c s\u1ef1 kh\u00e1 t\u1ed1n k\u00e9m c\u00e1c chi ph\u00ed, n\u00ean c\u1ea7n c\u00e2n nh\u1eafc v\u00e0 th\u1ed1ng nh\u1ea5t v\u1edbi ekip tr\u01b0\u1edbc s\u1ea3n xu\u1ea5t.<\/span><\/p>\n

L\u1ef1a ch\u1ecdn b\u1ed1i c\u1ea3nh (background)<\/b><\/h2>\n

Nhà Cái Fun88 – \u0111\u01a1n v\u1ecb <\/span>quay TVC Bi\u00ean Ho\u00e0<\/i><\/b> ch\u00fang t\u00f4i th\u01b0\u1eddng l\u1ef1a ch\u1ecdn b\u1ed1i c\u1ea3nh k\u1ef9 c\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n cho vi\u1ec7c d\u1ef1ng TVC. B\u1ea1n c\u00f3 th\u1ec3 thu\u00ea studio ho\u1eb7c l\u1ea5y b\u1ed1i c\u1ea3nh ngo\u00e0i tr\u1eddi. V\u1edbi phong c\u1ea3nh Vi\u1ec7t Nam tuy\u1ec7t \u0111\u1eb9p tr\u1ea3i d\u00e0i t\u1eeb B\u1eafc \u0111\u1ebfn Nam th\u00ec vi\u1ec7c l\u1ef1a ch\u1ecdn m\u1ed9t ngo\u1ea1i c\u1ea3nh kh\u00f4ng kh\u00f3. Nh\u01b0ng n\u00ean s\u00e0ng l\u1ecdc k\u0129 \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 kh\u00f4ng x\u1ea3y ra sai s\u00f3t.<\/span><\/p>\n

X\u00e1c \u0111\u1ecbnh ng\u00e0y quay<\/b><\/h2>\n

N\u1ebfu nh\u01b0 b\u1ea1n quy\u1ebft \u0111\u1ecbnh quay ngo\u1ea1i c\u1ea3nh v\u00e0 l\u1ef1a ch\u1ecdn concept l\u00e0 b\u1ea7u tr\u1eddi \u0111\u1ea7y n\u1eafng. Th\u00ec h\u00e3y xem d\u1ef1 b\u00e1o th\u1eddi ti\u1ebft v\u00e0 ch\u1eafc ch\u1eafn r\u1eb1ng h\u00f4m \u0111\u00f3 tr\u1eddi kh\u00f4ng c\u00f3 chuy\u1ec3n bi\u1ebfn x\u1ea5u. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i ch\u1ee7 \u0111\u1ec1 b\u1ea1n l\u1ef1a ch\u1ecdn l\u00e0 tr\u1eddi m\u01b0a th\u00ec h\u00e3y ch\u1ecdn ng\u00e0y c\u00f9ng v\u1edbi \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p nh\u00e9. <\/span>Ngo\u00e0i ra, c\u00f3 th\u1ec3 b\u1ea1n quay \u1edf m\u1ed9t studio th\u00ec h\u00e3y book l\u1ecbch tr\u01b0\u1edbc v\u1edbi studio \u0111\u1ec3 s\u1eafp x\u1ebfp \u1ed5n tho\u1ea3 m\u1ecdi th\u1ee9 nh\u00e9.<\/span><\/p>\n

\"quay
Quy tr\u00ecnh quay TVC ti\u00eau chu\u1ea9n<\/figcaption><\/figure>\n

Chu\u1ea9n b\u1ecb \u0111\u1ea1o c\u1ee5<\/b><\/h2>\n

C\u00e1c \u0111\u1ea1o c\u1ee5 \u0111\u1ed9c \u0111\u00e1o lu\u00f4n lu\u00f4n g\u00f3p ph\u1ea7n l\u00e0m b\u1ed1i c\u1ea3nh tr\u1edf n\u00ean \u0111\u1eb7c s\u1eafc h\u01a1n. \u0110\u00f4i khi kh\u00f3 c\u00f3 th\u1ec3 ch\u1ecdn ra \u0111\u01b0\u1ee3c b\u1ed1i c\u1ea3nh nh\u01b0 \u00fd mu\u1ed1n, th\u00ec vi\u1ec7c t\u1ea1o d\u1ef1ng \u0111\u1ea1o c\u1ee5 trang tr\u00ed cho c\u1ea3nh quay s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c h\u01a1n.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5 \u0111\u00f4i khi d\u1ef1 \u00e1n b\u1ea1n l\u00e0 quay m\u1ed9t video c\u1ea3nh T\u1ebft v\u1edbi b\u1ed1i c\u1ea3nh 3 mi\u1ec1n B\u1eafc – Trung – Nam. Nhi\u1ec1u y\u1ebfu t\u1ed1 chi ph\u1ed1i nh\u01b0 ti\u1ec1n b\u1ea1c, th\u1eddi gian khi\u1ebfn c\u1ea3 ekip kh\u00f4ng th\u1ec3 bay \u0111\u1ebfn t\u1eadn n\u01a1i \u0111\u1ec3 quay h\u00ecnh. L\u00fac \u0111\u00f3, ekip s\u1ebd chu\u1ea9n b\u1ecb \u0111\u1ea1o c\u1ee5 v\u00e0 s\u1eafp x\u1ebfp b\u1ed1i c\u1ea3nh sao cho gi\u1ed1ng nh\u1ea5t v\u1edbi \u0111\u1eb7c tr\u01b0ng 3 mi\u1ec1n.<\/span><\/p>\n

Trang ph\u1ee5c<\/b><\/h2>\n

Qu\u1ea7n \u00e1o hay ph\u1ee5 ki\u1ec7n \u0111\u00f4i khi t\u01b0\u1edfng ch\u1eebng l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. Th\u1ebf nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t \u0111i\u1ec3m nh\u1ea5n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng cho m\u1ed9t TVC qu\u1ea3ng c\u00e1o. T\u1ea1o \u1ea5n t\u01b0\u1ee3ng cho ng\u01b0\u1eddi xem<\/span><\/p>\n

L\u1ea5y v\u00ed d\u1ee5 m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng mu\u1ed1n nh\u1eafm \u0111\u1ebfn l\u00e0 nh\u1eefng ng\u01b0\u1eddi ph\u1ee5 n\u1eef hi\u1ec7n \u0111\u1ea1i. Th\u00ec n\u00ean l\u1ef1a ch\u1ecdn nh\u1eefng chi\u1ebfc v\u00e1y mang phong c\u00e1ch th\u1eddi th\u01b0\u1ee3ng, t\u1ea1o cho c\u1ea3nh quay th\u00eam thu h\u00fat.<\/span><\/p>\n

\"TVC
S\u1eafp x\u1ebfp b\u1ed1i c\u1ea3nh quay TVC<\/figcaption><\/figure>\n

Casting di\u1ec5n vi\u00ean<\/b><\/h2>\n

Nhà Cái Fun88 <\/a> – \u0111\u01a1n v\u1ecb <\/span>quay TVC Bi\u00ean Ho\u00e0<\/i><\/b> ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t kh\u00e2u quan tr\u1ecdng v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn t\u1edbi m\u1ed9t video. Ch\u00ednh v\u00ec th\u1ebf, b\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc k\u0129 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Ti\u00eau ch\u00ed ch\u1ecdn l\u1ef1a di\u1ec5n vi\u00ean: g\u01b0\u01a1ng m\u1eb7t v\u00e0 \u0111\u1ed9 tu\u1ed5i c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng, ngo\u1ea1i h\u00ecnh v\u00e0 sau c\u00f9ng l\u00e0 \u0111\u1ed9 n\u1ed5i ti\u1ebfng. Th\u01b0\u1eddng c\u00e1c nh\u00e3n hi\u1ec7u s\u1ebd \u201cch\u1ecdn m\u1eb7t g\u1eedi v\u00e0ng”. H\u1ecd th\u01b0\u1eddng ch\u1ecdn nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 l\u00f4i k\u00e9o fans s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/span><\/p>\n

\u0110\u1ec3 c\u00f3 m\u1ed9t TVC qu\u1ea3ng c\u00e1o l\u00e0 c\u1ea3 m\u1ed9t qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb. Nhà Cái Fun88 – \u0111\u01a1n v\u1ecb <\/span><\/i>quay TVC Bi\u00ean Ho\u00e0<\/i><\/b> hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t TVC v\u00e0 lu\u00f4n \u0111\u1eb7t t\u00e2m huy\u1ebft trong t\u1eebng d\u1ef1 \u00e1n. Ch\u00fang t\u00f4i s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng g\u1ee3i \u00fd marketing hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/i><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Hi\u1ec7n nay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u00e3 tr\u1edf n\u00ean ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u1edbi chi ph\u00ed r\u1ea5t r\u1ebb. Thu\u1eadt ng\u1eef TVC (Television Commercial) tr\u01b0\u1edbc \u0111\u00e2y ch\u1ec9 d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p qu\u1ea3ng b\u00e1 tr\u00ean Tivi. Th\u1ebf nh\u01b0ng hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n nh\u01b0 l\u00e0: Facebook, Tik Tok, Youtube,.. TVC d\u01b0\u1eddng […]\n","protected":false},"author":1,"featured_media":6077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[18,30],"tags":[144,146,149],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dich-vu","category-tai-nguyen-marketing","tag-quay-tvc-bien-hoa","tag-quay-tvc-quang-cao-dong-nai","tag-quay-tvc-tron-goi"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/1232"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=1232"}],"version-history":[{"count":1,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/1232\/revisions"}],"predecessor-version":[{"id":6078,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/1232\/revisions\/6078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/6077"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=1232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=1232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}