{"id":2909,"date":"2021-07-06T16:40:00","date_gmt":"2021-07-06T09:40:00","guid":{"rendered":"https:\/\/nhacaifun88.xyz\/?p=2909"},"modified":"2022-11-25T11:11:44","modified_gmt":"2022-11-25T04:11:44","slug":"bi-quyet-tang-hieu-qua-quang-cao-voi-landing-page","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/bi-quyet-tang-hieu-qua-quang-cao-voi-landing-page\/","title":{"rendered":"B\u00ed quy\u1ebft t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi landing page"},"content":{"rendered":"

B\u00ed quy\u1ebft t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi landing page<\/h1>\n

Qu\u1ea3ng c\u00e1o l\u00e0 chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng th\u1ec3 thi\u1ebfu trong kinh doanh online. V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p v\u1edbi m\u1ee9c chi ph\u00ed t\u1ed1i \u01b0u. H\u00e3y c\u00f9ng Nhà Cái Fun88 t\u00ecm hi\u1ec3u nh\u00e9!<\/p>\n

T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/span><\/h2>\n

\"landing-page-tang-ty-le-chuyen-doi-hieu-qua\"<\/p>\n

Landing page l\u00e0 c\u00f4ng c\u1ee5 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hi\u1ec7u qu\u1ea3.<\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) l\u00e0 ch\u1ec9 s\u1ed1 quan tr\u1ecdng gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. Kh\u00f4ng nh\u1eefng th\u1ebf, n\u00f3 c\u00f2n gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a website v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n x\u00e3 h\u1ed9i kh\u00e1c. Trong qu\u1ea3ng c\u00e1o, n\u00f3 \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 vi\u1ec7c kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n m\u1ed9t h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i n\u00e0o \u0111\u00f3 tr\u00ean n\u1ec1n t\u1ea3ng internet c\u1ee7a b\u1ea1n. C\u00f3 th\u1ec3 l\u00e0 \u0111\u0103ng k\u00fd, \u0111i\u1ec1n form, g\u1ecdi \u0111i\u1ec7n, hay l\u00e0 mua h\u00e0ng,…<\/span><\/p>\n

Vi\u1ec7c theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m marketing. N\u00f3 gi\u00fap b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a chi\u1ebfn d\u1ecbch nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 \u0111\u00e1p \u1ee9ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng hay kh\u00f4ng? T\u1eeb \u0111\u00f3, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

So s\u00e1nh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u00f9ng v\u1edbi chi ph\u00ed qu\u1ea3ng c\u00e1o b\u1ecf ra l\u00e0 ti\u00eau ch\u00ed \u0111\u1ea7u ti\u00ean x\u00e1c \u0111\u1ecbnh t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i?<\/span><\/p>\n

N\u1eafm trong tay b\u00ed k\u00edp t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng Landing page<\/span><\/h2>\n

C\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c h\u1ed7 tr\u1ee3 t\u0103ng cao t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ph\u1ea3i k\u1ec3 \u0111\u1ebfn l\u00e0 Landing page hay c\u00f2n g\u1ecdi l\u00e0 trang \u0111\u00edch. T\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o cho to\u00e0n chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

Ch\u1eafc h\u1eb3n b\u1ea1n \u0111\u00e3 t\u1eebng th\u1eed click chu\u1ed9t v\u00e0o link qu\u1ea3ng c\u00e1o. K\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 l\u00e0 m\u1ed9t trang web \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u00f3 c\u00f9ng v\u1edbi nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u1ee7a b\u1ea1n.\u00a0<\/span><\/p>\n

B\u1ea1n c\u00f3 bao gi\u1edd \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u1ee7a m\u00ecnh v\u00e0o form m\u1eabu ch\u01b0a?\u00a0<\/span><\/p>\n

B\u1ea5m li\u00ean h\u1ec7 ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 mua h\u00e0ng ch\u01b0a?<\/span><\/p>\n

T\u00f4i th\u00ec \u0111\u00e3 t\u1eebng.<\/span><\/p>\n

M\u1ed9t landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u1eb1m m\u1ee5c \u0111\u00edch t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Mang \u0111\u1ebfn c\u00e1c n\u1ed9i dung c\u1ea7n thi\u1ebft. \u0110\u1ed3ng th\u1eddi t\u1ea1o ra c\u00e1c \u1ea5n t\u01b0\u1ee3ng b\u1eb1ng c\u00e1ch n\u00eau l\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt.<\/span><\/p>\n

Landing page l\u00e0 g\u00ec?<\/span><\/h2>\n

\"landing-page-la-gi\"<\/p>\n

Giao di\u1ec7n c\u1ee7a landing page<\/p>\n

N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, landing page l\u00e0 nh\u1eefng trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. Th\u01b0\u1eddng ch\u1ee9a c\u00e1c CTA th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i ngay tr\u00ean \u0111\u00f3.<\/span><\/p>\n

T\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung c\u1ee7a trang t\u1eeb b\u1ed1 c\u1ee5c, h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, font ch\u1eef \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1eadp trung l\u00e0m n\u1ed5i b\u1eadt m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. Trong trang kh\u00f4ng ch\u1ee9a c\u00e1c link ngo\u00e0i nh\u1eb1m gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

C\u00e1ch Landing page gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/h2>\n

Theo nh\u01b0 m\u1ed9t b\u00e0i v\u0103n th\u00ec qu\u1ea3ng c\u00e1o s\u1ebd l\u00e0 ph\u1ea7n m\u1edf b\u00e0i, landing page s\u1ebd l\u00e0 th\u00e2n b\u00e0i v\u00e0 k\u1ebft b\u00e0i l\u00e0 s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Th\u00e2n b\u00e0i l\u00e0 ph\u1ea7n cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin h\u1eefu \u00edch nh\u1ea5t cho ng\u01b0\u1eddi \u0111\u1ecdc. N\u00f3 gi\u00fap l\u00e0m s\u00e1ng t\u1ecf m\u1edf b\u00e0i v\u00e0 l\u00e0 nguy\u00ean nh\u00e2n \u0111\u01b0a \u0111\u1ebfn k\u1ebft b\u00e0i. L\u00e0 ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn 70% ch\u1ea5t l\u01b0\u1ee3ng b\u00e0i vi\u1ebft.<\/span><\/p>\n

\"CTA-landing-page-tang-hieu-ti-le-chuyen-doi\"<\/p>\n

C\u00e1c form m\u1eabu th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n trong landing page nh\u1eb1m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

Trong qu\u1ea3ng c\u00e1o c\u0169ng nh\u01b0 th\u1ebf, landing page l\u00e0 ph\u1ea7n ti\u1ebfp theo c\u1ee7a qu\u1ea3ng c\u00e1o. L\u00e0m s\u00e1ng t\u1ecf th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u1edf ph\u1ea7n \u0111\u1ea7u. L\u00e0 nh\u00e2n t\u1ed1 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng mua h\u00e0ng (ph\u1ea7n k\u1ebft)<\/span><\/p>\n

Landing page l\u00e0m t\u0103ng\u00a0 hi\u1ec7u qu\u1ea3 qu\u1ea3ng nh\u01b0 v\u1eady l\u00e0 do:<\/span><\/p>\n