{"id":3171,"date":"2021-08-04T10:21:41","date_gmt":"2021-08-04T03:21:41","guid":{"rendered":"https:\/\/nhacaifun88.xyz\/?p=3171"},"modified":"2022-11-25T11:09:10","modified_gmt":"2022-11-25T04:09:10","slug":"the-nao-la-mot-strategic-marketing-agency","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/the-nao-la-mot-strategic-marketing-agency\/","title":{"rendered":"Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Strategic Marketing Agency?"},"content":{"rendered":"<h1 style=\"text-align: center;\"><em><strong>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Strategic Marketing Agency?<\/strong><\/em><\/h1>\n<p><span style=\"font-size: 115%;\"><em><span class=\"lead\">Strategic Marketing Agency l\u00e0 kh\u00e1i ni\u1ec7m kh\u00f4ng kh\u00f3 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a, nh\u01b0ng \u0111a ph\u1ea7n ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u1ea7n ch\u00f3p \u0111\u1ec9nh c\u1ee7a \u201ct\u1ea3ng b\u0103ng tr\u00f4i\u201d<\/span><span class=\"lead\">.<\/span><\/em><\/span><\/p>\n<p>Ch\u00fang ta d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft<em>\u00a0\u201cStrategic Marketing Agency l\u00e0 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 Marketing\u201d<\/em>. Tuy nhi\u00ean n\u1ebfu h\u1ecfi s\u00e2u h\u01a1n\u00a0<em>\u201cCung c\u1ea5p gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c, c\u1ee5 th\u1ec3 l\u00e0 l\u00e0m g\u00ec?\u201d<\/em>, c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 th\u1ec3 l\u00e0 t\u00e1i tung th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m m\u1edbi b\u1ed9 nh\u1eadn di\u1ec7n hay kh\u1edfi t\u1ea1o m\u1ed9t chu\u1ed7i ho\u1ea1t \u0111\u1ed9ng gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn bi\u1ebft\u2026, v\u1eady c\u00e2u tr\u1ea3 l\u1eddi n\u00e0o l\u00e0 \u0111\u00fang?<\/p>\n<p>\u0110\u1ec3 t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch vai tr\u00f2 c\u1ee7a Strategic Marketing Agency trong s\u1ef1 t\u0103ng tr\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc ti\u00ean h\u00e3y c\u00f9ng th\u1ed1ng nh\u1ea5t kh\u00e1i ni\u1ec7m:\u00a0<strong>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 g\u00ec?<\/strong>.<\/p>\n<ul>\n<li><a href=\"https:\/\/nhacaifun88.xyz\/3-xu-huong-viet-noi-dung-cho-nam-2021\/\">3 xu h\u01b0\u1edbng vi\u1ebft b\u00e0i cho n\u0103m 2021<\/a><\/li>\n<li><a href=\"https:\/\/nhacaifun88.xyz\/bi-quyet-tang-hieu-qua-quang-cao-voi-landing-page\/\">B\u00ed quy\u1ebft t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi landing page<\/a><\/li>\n<\/ul>\n<h2>\u0110\u1ecbnh ngh\u0129a \u0111\u01a1n gi\u1ea3n v\u1ec1 \u201cchi\u1ebfn l\u01b0\u1ee3c\u201d qua th\u1eed th\u00e1ch m\u00e1y bay gi\u1ea5y<\/h2>\n<p>C\u00f3 m\u1ed9t th\u1eed th\u00e1ch<em>\u00a0\u201cL\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u01b0a m\u00e1y bay gi\u1ea5y \u0111i \u0111\u01b0\u1ee3c xa nh\u1ea5t?\u201d<\/em>\u00a0\u2013 C\u00f3 th\u1ec3 ngay l\u00fac n\u00e0y b\u1ea1n s\u1ebd ngh\u0129 \u0111\u1ebfn nh\u1eefng ph\u01b0\u01a1ng \u00e1n nh\u01b0 g\u1ea5p c\u00e1nh r\u1ed9ng h\u01a1n \u0111\u1ec3 n\u01b0\u01a1ng theo gi\u00f3, x\u1ebfp \u0111\u1ea7u nh\u1ecdn h\u01a1n \u0111\u1ec3 gi\u1ea3m s\u1ee9c c\u1ea3n\u2026 Nh\u1eefng ng\u01b0\u1eddi tham gia cu\u1ed9c th\u1eed th\u00e1ch li\u00ean t\u1ee5c t\u1ea1o ra nh\u1eefng \u201cm\u1eabu\u201d m\u00e1y bay v\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m ri\u00eang v\u00e0 ph\u00f3ng ch\u00fang \u0111i theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u2013 nh\u01b0ng kh\u00f4ng ph\u1ea3i chi\u1ebfc m\u00e1y bay n\u00e0o c\u0169ng ch\u1ea1m \u0111\u1ebfn \u0111\u00edch mong mu\u1ed1n.<\/p>\n<p>\u2018Th\u1eed th\u00e1ch m\u00e1y bay gi\u1ea5y\u2019 ch\u1ec9 l\u00e0 c\u00e2u h\u1ecfi m\u1edf kh\u00f4ng c\u00f3 \u0111\u00e1p \u00e1n ch\u00ednh x\u00e1c, v\u00e0 \u00edt ai ngh\u0129 \u0111\u1ebfn vi\u1ec7c ch\u1ec9 c\u1ea7n vo tr\u00f2n r\u1ed3i n\u00e9m th\u1eb3ng t\u1edbi \u0111\u00edch, v\u00e0 c\u1ee9 th\u1ebf, chi\u1ebfc \u201cm\u00e1y bay gi\u1ea5y\u201d ch\u1ea1m t\u1edbi b\u1ee9c t\u01b0\u1eddng m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. Suy cho c\u00f9ng, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ecbnh ngh\u0129a c\u1ea3 h\u00ecnh d\u1ea1ng m\u00e1y bay, ai n\u00f3i \u201cc\u1ee5c gi\u1ea5y\u201d tr\u00f2n vo kh\u00f4ng th\u1ec3 l\u00e0 l\u1eddi gi\u1ea3i ho\u00e0n h\u1ea3o cho th\u1eed th\u00e1ch?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3172\" src=\"https:\/\/nhacaifun88.xyz\/wp-content\/uploads\/2021\/08\/thu-thach-may-bay-giay.jpg\" alt=\"thu-thach-may-bay-giay\" width=\"1024\" height=\"580\" \/><\/p>\n<h3>M\u1ed9t c\u00e1ch t\u01b0\u01a1ng t\u1ef1,\u00a0<strong>Chi\u1ebfn l\u01b0\u1ee3c l\u00e0 c\u00e1ch \u0111\u01b0a ra l\u1ef1a ch\u1ecdn trong c\u1ea1nh tranh \u2013 ch\u1ecdn kh\u00f4ng l\u00e0m g\u00ec!<\/strong><\/h3>\n<p>M\u00e1y bay \u0111\u1ea7u nh\u1ecdn, c\u00e1nh th\u01b0\u1eddng nh\u1ecf, \u0111i \u0111\u01b0\u1ee3c n\u1eeda \u0111\u01b0\u1eddng s\u1ebd \u201cch\u00fai \u0111\u1ea7u\u201d xu\u1ed1ng \u0111\u1ea5t. Trong chi\u1ebfn l\u01b0\u1ee3c c\u0169ng v\u1eady, m\u1ed9t v\u00e0i ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi nhau, l\u1ee3i \u00edch \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb l\u1ef1a ch\u1ecdn n\u00e0y \u0111\u00f4i l\u00fac s\u1ebd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng b\u1ea5t l\u1ee3i trong l\u0129nh v\u1ef1c kh\u00e1c. B\u1edfi v\u1eady, b\u00ean c\u1ea1nh vi\u1ec7c s\u00e1ng t\u1ea1o \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u1ea3i ph\u00e1p b\u1ea5t ng\u1edd, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c gia c\u1ea7n gi\u1eef \u0111\u01b0\u1ee3c c\u00e1i \u0111\u1ea7u l\u1ea1nh \u0111\u1ec3 tinh gi\u1ea3n c\u00e1c ho\u1ea1t \u0111\u1ed9ng d\u01b0 th\u1eeba v\u00e0 t\u1eadp trung cho nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i. T\u1eadp trung 80% ngu\u1ed3n l\u1ef1c v\u00e0o 20% nh\u1eefng m\u1ee5c ti\u00eau \u201cs\u1ed1ng ch\u1ebft c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c\u201d, tuy kh\u00f4ng ph\u1ea3i \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 nh\u01b0ng l\u1ea1i l\u00e0 n\u1ec1n t\u1ea3ng cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n<p>Lo\u1ea1i b\u1ecf nh\u1eefng \u0111i\u1ec1u d\u01b0 th\u1eeba gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o nh\u1eefng m\u1eb7t tr\u1eadn quan tr\u1ecdng nh\u1ea5t, \u0111\u00f3 c\u0169ng l\u00e0 vai tr\u00f2 c\u1ee7a Strategic Marketing Agency.<\/p>\n<h2>V\u1eady Strategic Marketing Agency l\u00e0 g\u00ec?<\/h2>\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t,<strong> Strategic Marketing Agency<\/strong> l\u00e0 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t ng\u01b0\u1ee1ng t\u0103ng tr\u01b0\u1edfng k\u1ef3 v\u1ecdng hay v\u01b0\u1ee3t qua nh\u1eefng th\u00e1ch th\u1ee9c \u0111\u01b0\u01a1ng th\u1eddi. Nh\u1eefng gi\u1ea3i ph\u00e1p n\u00e0y kh\u00f4ng ch\u1ec9 g\u00f3i g\u1ecdn trong truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o, m\u00e0 r\u1ed9ng h\u01a1n, \u0111\u00f3 l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n t\u1eeb c\u1ea5p \u0111\u1ed9 doanh nghi\u1ec7p, cho t\u1edbi c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng trong Marketing nh\u01b0 t\u00e1i c\u1ea5u tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi\u2026<\/p>\n<p>M\u1ed9t c\u00e1ch kh\u00e1i qu\u00e1t, Strategic Marketing Agency l\u00e0\u00a0<span style=\"font-size: 110%;\"><strong>m\u00f4 h\u00ecnh lai<\/strong>\u00a0<\/span>gi\u1eefa 2 kh\u00e1i ni\u1ec7m:<\/p>\n<ul>\n<li><strong>Consultancy:<\/strong>\u00a0\u0110\u01a1n v\u1ecb t\u01b0 v\u1ea5n thi\u00ean v\u1ec1 c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c v\u1edbi g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 trong kinh doanh (t\u00e0i ch\u00ednh, quy tr\u00ecnh, chu\u1ed7i cung \u1ee9ng&#8230;), \u0111\u1ed3ng th\u1eddi theo s\u00e1t doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p thi\u1ebft th\u1ef1c, k\u1ecbp th\u1eddi cho nh\u1eefng th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i.<\/li>\n<li><strong>Marketing Agency:<\/strong>\u00a0\u0110\u01a1n v\u1ecb thi\u00ean v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p chuy\u00ean s\u00e2u trong Marketing \u2013 ch\u1eb3ng h\u1ea1n Branding, Digital, Creative, Inbound&#8230;, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p c\u1ea7n nh\u1eefng chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n \u0111\u1ec3 t\u1ea1o ti\u1ebfng vang hay th\u00fac \u0111\u1ea9y doanh s\u1ed1 m\u00f9a l\u1ec5.<\/li>\n<\/ul>\n<p>V\u00e0 \u0111i song song gi\u1eefa 2 th\u1ebf gi\u1edbi c\u1ee7a L\u00fd tr\u00ed v\u00e0 S\u00e1ng t\u1ea1o; Kinh doanh v\u00e0 Marketing, Strategic Marketing Agency \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t CMO (Chief Marketing Officer \u2013 Gi\u00e1m \u0111\u1ed1c Marketing) thu\u00ea ngo\u00e0i: v\u1eeba \u0111\u01b0a ra nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng, gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng \u0111i\u1ec7u c\u00f9ng m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng, v\u1eeba c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec7n th\u1ef1c ho\u00e1 nh\u1eefng \u0111\u1ec1 xu\u1ea5t \u0111\u1eb7t ra m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, s\u00e1ng t\u1ea1o m\u00e0 kh\u00f4ng c\u1ee9ng nh\u1eafc, r\u1eadp khu\u00f4n.<\/p>\n<p class=\"left-quote\">Thay v\u00ec ch\u1ec9 tr\u1ea3 v\u1ec1 nh\u1eefng thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, hi\u1ec7n \u0111\u1ea1i, Strategic Marketing Agency c\u00f2n tham d\u1ef1 s\u00e2u h\u01a1n v\u00e0o \u0111i\u1ec1u ch\u1ec9nh h\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>D\u1ec5 hi\u1ec3u h\u01a1n, l\u1ea5y d\u1ef1 \u00e1n\u00a0<strong><span style=\"font-size: 110%;\"><em>Re-branding<\/em><\/span><\/strong>\u00a0l\u00e0m v\u00ed d\u1ee5. \u0110a ph\u1ea7n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng thay \u0111\u1ed5i logo, b\u1ed9 nh\u1eadn di\u1ec7n khi h\u00ecnh \u1ea3nh \u0111\u00e3 tr\u1edf n\u00ean c\u0169 k\u1ef9, kh\u00f4ng h\u1ee3p th\u1eddi nh\u01b0ng l\u1ea1i ch\u1eb3ng m\u1ea5y ai thay \u0111\u1ed5i v\u1ec1 h\u1ec7 gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 b\u00ean trong. Thay v\u00ec ch\u1ec9 tr\u1ea3 v\u1ec1 nh\u1eefng thi\u1ebft k\u1ebf b\u1eaft m\u1eaft, hi\u1ec7n \u0111\u1ea1i, Strategic Marketing Agency c\u00f2n tham d\u1ef1 s\u00e2u h\u01a1n v\u00e0o \u0111i\u1ec1u ch\u1ec9nh h\u1ec7 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u01b0\u01a1ng \u1ee9ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 c\u1ea3i c\u00e1ch to\u00e0n di\u1ec7n sau m\u1ed9t d\u1ef1 \u00e1n ho\u1eb7c m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u01b0\u1eddng d\u00e0i v\u1edbi s\u1ef1 thay \u0111\u1ed5i d\u1ea7n d\u1ea7n qua t\u1eebng n\u0103m \u0111\u1ec3 doanh nghi\u1ec7p v\u1eeba c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi nh\u01b0ng kh\u00f4ng tr\u1edf n\u00ean xa l\u1ea1 v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 qu\u00e1 th\u00e2n quen v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.<\/p>\n<h2>Strategic Marketing Agency \u1edf \u0111\u00e2u trong qu\u00e1 tr\u00ecnh t\u1eeb Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn Th\u1ef1c thi?<\/h2>\n<p>C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u d\u00f9 kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn nh\u1ea7m hi\u1ec3u c\u00e1c Agency chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng ch\u1ec9 ho\u1ea1t \u0111\u1ed9ng trong gi\u1edbi h\u1ea1n Branding.<\/p>\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng ch\u01b0a bao gi\u1edd \u0111\u01a1n gi\u1ea3n khi doanh nghi\u1ec7p s\u1edf h\u1eefu qu\u00e1 nhi\u1ec1u s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u con. L\u00fac n\u00e0y, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng ch\u00ednh; \u0111\u00e2u l\u00e0 l\u0129nh v\u1ef1c n\u00ean \u0111\u1ea9y m\u1ea1nh \u0111\u1ea7u t\u01b0; \u0111\u00e2u l\u00e0 th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 khai th\u00e1c lu\u00f4n l\u00e0 nh\u1eefng c\u00e2u h\u1ecfi l\u00e0m kh\u00f3 kh\u00f4ng \u00edt c\u1ea5p qu\u1ea3n l\u00fd khi ng\u00e2n s\u00e1ch marketing th\u00ec h\u1eefu h\u1ea1n nh\u01b0ng ng\u00e0nh h\u00e0ng n\u00e0o c\u0169ng mu\u1ed1n chia ph\u1ea7n&#8230;<\/p>\n<p>Ch\u01b0a k\u1ec3 tr\u01b0\u1edbc b\u1ed1i c\u1ea3nh \u1ea9n ch\u1ee9a nhi\u1ec1u nguy c\u01a1 nh\u01b0 \u0111\u1ea1i d\u1ecbch COVID-19, \u0111\u00f4i khi m\u1ee5c ti\u00eau \u0111\u1eb7t ra ban \u0111\u1ea7u s\u1ebd ho\u00e0n to\u00e0n thay \u0111\u1ed5i sau m\u1ed9t c\u00e1i \u201ch\u1eaft h\u01a1i\u201d. V\u1eeba c\u00e2n b\u1eb1ng gi\u1eefa \u00e1p l\u1ef1c doanh s\u1ed1, v\u1eeba \u0111\u1ea3m b\u1ea3o t\u00ednh linh \u0111\u1ed9ng \u0111\u1ec3 s\u1eb5n s\u00e0ng th\u00edch \u1ee9ng c\u00f9ng bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf cho c\u00e1c CMO, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb mang h\u01a1i h\u01b0\u1edbng truy\u1ec1n th\u1ed1ng \u201cthi\u00ean v\u1ec1 Sale, m\u1ea1nh v\u1ec1 Trade\u201d. L\u00fac n\u00e0y, \u0111\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i trong cu\u1ed9c \u2018\u0111\u1ea1i t\u00e1i thi\u1ebft\u2019, \u0111\u00f4i l\u00fac doanh nghi\u1ec7p s\u1ebd c\u1ea7n \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb b\u00ean ngo\u00e0i \u2013 ch\u1eb3ng h\u1ea1n Strategic Marketing Agency \u2013 \u0111\u1ec3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng trong \u0111\u1ecbnh h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u1ebfn th\u1ef1c thi.<\/p>\n<h3>\u1ede c\u1ea5p \u0111\u1ed9 doanh nghi\u1ec7p \u2013 \u0110\u1ea3m b\u1ea3o t\u00ednh kh\u1ea3 thi trong m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 s\u1ef1 h\u00e0i ho\u00e0 gi\u1eefa c\u00e1c ph\u00f2ng ban<\/h3>\n<p>M\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng kh\u1ea3 thi hay phi th\u1ef1c t\u1ebf, kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n gi\u1eefa b\u1ed9 ph\u1eadn kinh doanh v\u00e0 marketing, \u0111\u00f4i l\u00fac c\u00f2n k\u00e9o theo s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn, quy tr\u00ecnh li\u00ean quan. Ch\u1eb3ng h\u1ea1n, \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t bi\u1ebfn v\u1ec1 doanh thu, c\u00e1c doanh nghi\u1ec7p trong ng\u00e0nh d\u1ecbch v\u1ee5 s\u1ebd c\u1ea7n \u201cch\u1ed1t\u201d \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u01a1n, k\u00e9o theo \u0111\u00f3 l\u00e0 nh\u1eefng thay \u0111\u1ed5i thi\u1ebft y\u1ebfu v\u1ec1:<\/p>\n<ul>\n<li><strong>Nh\u00e2n s\u1ef1:<\/strong>\u00a0C\u1ea7n nhi\u1ec1u nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n h\u01a1n; \u0111\u1ea7u t\u01b0 chuy\u00ean m\u00f4n; x\u00e2y d\u1ef1ng In-house Agency; ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c ph\u00f2ng ban \u0111\u1eb7c th\u00f9&#8230;<\/li>\n<li><strong>Quy tr\u00ecnh:<\/strong>\u00a0\u1ee8ng d\u1ee5ng CRM \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 c\u00e1c c\u00f4ng vi\u1ec7c t\u1ee7n m\u1ee7n nh\u01b0 g\u1eedi email; ph\u00e2n lo\u1ea1i danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng&#8230;<\/li>\n<\/ul>\n<p>\u0110i\u1ec1u n\u00e0y c\u0169ng k\u00e9o theo nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft trong y\u1ebfu t\u1ed1 t\u00e0i ch\u00ednh. V\u00e0 ng\u01b0\u1ee3c l\u1ea1i, khi kh\u1ea3 n\u0103ng kinh t\u1ebf c\u1ee7a c\u00e1c doanh nghi\u1ec7p \u201cco l\u1ea1i\u201d tr\u01b0\u1edbc \u1ea3nh h\u01b0\u1edfng t\u1eeb ngo\u1ea1i c\u1ea3nh nh\u01b0 \u0111\u1ea1i d\u1ecbch COVID-19, c\u00e1c y\u1ebfu t\u1ed1 v\u1ec1 quy tr\u00ecnh, nh\u00e2n s\u1ef1, tuy\u00ean ng\u00f4n gi\u00e1 tr\u1ecb c\u0169ng c\u1ea7n ch\u1ec9nh h\u1ee3p \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u1ed9ng h\u01b0\u1edfng mang t\u00ednh s\u1ed1ng c\u00f2n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.brvn.vn\/editor_news\/2020\/09\/20864_strategicmarketingagency_2_1599540878.jpg\" \/><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: center;\">M\u00f4 h\u00ecnh Balanced Scorecard (BSC) \u2013 M\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 tr\u1ecdng \u0111i\u1ec3m trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c doanh nghi\u1ec7p<\/p>\n<p>C\u00f3 th\u1ec3 n\u00f3i, \u1edf chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng, m\u1ecdi m\u1ee5c ti\u00eau \u0111\u1ec1 ra \u0111\u1ec1u c\u1ea7n c\u00e2n nh\u1eafc d\u1ef1a tr\u00ean m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa nhi\u1ec1u ph\u00f2ng ban b\u1ed9 ph\u1eadn. Thay \u0111\u1ed5i trong m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f4i l\u00fac s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch to\u00e0n di\u1ec7n v\u1ec1 t\u1ed5ng th\u1ec3. L\u00fac n\u00e0y, vai tr\u00f2 c\u1ee7a Strategic Marketing Agency, kh\u00f4ng ch\u1ec9 l\u00e0 t\u01b0 v\u1ea5n v\u1ec1 t\u00ednh kh\u1ea3 thi hay chuy\u1ec3n \u0111\u1ed5i t\u1eeb m\u1ee5c ti\u00eau kinh doanh th\u00e0nh t\u1eebng k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 trong marketing, m\u00e0 c\u00f2n tham d\u1ef1 s\u00e2u h\u01a1n v\u00e0o t\u01b0 v\u1ea5n, t\u00e1i c\u1ea5u tr\u00fac b\u1ed9 m\u00e1y qu\u1ea3n l\u00fd v\u00e0 \u0111i\u1ec1u ph\u1ed1i ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p ch\u1ea1m \u0111\u00edch.<\/p>\n<h3>\u1ede c\u1ea5p \u0111\u1ed9 marketing \u2013 \u0110\u1ea3m b\u1ea3o t\u00ednh li\u1ec1n m\u1ea1ch t\u1eeb chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn tri\u1ec3n khai<\/h3>\n<p>N\u1ebfu \u1edf chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng, Strategic Marketing Agency gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi\u00a0<em>\u201cM\u1ee5c ti\u00eau kinh doanh c\u00f3 th\u1ef1c t\u1ebf hay kh\u00f4ng? N\u1ebfu ch\u01b0a ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c hi\u1ec7n t\u1ea1i th\u00ec \u0111\u00e2u l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh?\u201d<\/em>, th\u00ec \u0111\u1ebfn c\u1ea5p \u0111\u1ed9 marketing, hai v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra s\u1ebd l\u00e0\u00a0<em>\u201cT\u1eadp trung ngu\u1ed3n l\u1ef1c \u1edf \u0111\u00e2u?\u201d<\/em>\u00a0v\u00e0\u00a0<em>\u201cTri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o?\u201d<\/em><\/p>\n<p>T\u00ecm ra ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng ch\u00ednh \u0111\u1ec3 \u0111\u1ea1t KPI k\u1ef3 v\u1ecdng v\u1ed1n l\u00e0 vai tr\u00f2 c\u1ee7a CMO. Ch\u1eb3ng h\u1ea1n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c 50 t\u1ef7 trong ba n\u0103m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc v\u1ec1 vi\u1ec7c:<\/p>\n<ul>\n<li>\u0110\u1ea9y m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh \u0111\u1ec3 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n<\/li>\n<li>T\u1eadp trung ng\u00e2n s\u00e1ch cho th\u01b0\u01a1ng hi\u1ec7u c\u00f2n ti\u1ec1m n\u0103ng nh\u01b0ng ch\u01b0a \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 khai ph\u00e1 th\u1ecb tr\u01b0\u1eddng hay t\u1ec7p kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n<\/ul>\n<p>Th\u1ebf nh\u01b0ng n\u1ebfu CMO l\u00e0 \u201cchi\u1ebfc gh\u1ebf c\u00f2n tr\u1ed1ng\u201d th\u00ec \u0111\u00e2y l\u00e0 vai tr\u00f2 m\u00e0 Strategic Marketing Agency s\u1ebd ti\u1ebfp qu\u1ea3n. L\u00fac n\u00e0y, Agency s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e2n t\u00edch v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c tr\u00ean nhi\u1ec1u m\u1eb7t tr\u1eadn t\u1eeb s\u1ea3n ph\u1ea9m, gi\u00e1, k\u00eanh ph\u00e2n ph\u1ed1i \u0111\u1ebfn ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng c\u0169ng nh\u01b0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ngu\u1ed3n t\u0103ng tr\u01b0\u1edfng ch\u00ednh, k\u1ebf \u0111\u1ebfn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u1ef1c thi. L\u00fac n\u00e0y, Strategic Marketing Agency s\u1ebd l\u00e0 d\u1ef1a tr\u00ean qu\u00e1 tr\u00ecnh quy n\u1ea1p th\u00f4ng tin \u0111\u1ec3 t\u00ecm ra v\u1ea5n \u0111\u1ec1, r\u1ed3i di\u1ec5n d\u1ecbch t\u00ecm ra gi\u1ea3i ph\u00e1p c\u1ee5 th\u1ec3 cho t\u1eebng b\u00e0i to\u00e1n: \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e1i tung th\u01b0\u01a1ng hi\u1ec7u khi v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p \u0111\u00e3 lung lay sau nhi\u1ec1u n\u0103m ho\u1ea1t \u0111\u1ed9ng, ho\u1eb7c nh\u1eefng chi\u1ebfn d\u1ecbch c\u1ee5 th\u1ec3 nh\u01b0 IMC, Digital, Activation cho t\u1eebng m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n. Thay v\u00ec tham gia v\u00e0o nh\u1eefng cu\u1ed9c giao tranh ph\u00f9 phi\u1ebfm c\u00f9ng \u0111\u1ed1i th\u1ee7, Agency chi\u1ebfn l\u01b0\u1ee3c s\u1ebd gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng doanh nghi\u1ec7p theo nh\u1eefng con \u0111\u01b0\u1eddng th\u1ef1c t\u1ebf h\u01a1n.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/cdn.brvn.vn\/editor_news\/2020\/09\/20864_strategicmarketingagency_3_1599540889.jpg\" \/><\/p>\n<p class=\"wp-caption-text\" style=\"text-align: center;\">M\u00f4 h\u00ecnh Sand Clock t\u1eeb Wisdom Agency trong ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng<\/p>\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t s\u1ebd m\u00e3i n\u1eb1m \u1edf tr\u00ean gi\u1ea5y khi nh\u1eefng kho\u1ea3ng tr\u1ed1ng c\u00f2n t\u1ed3n t\u1ea1i trong tri\u1ec3n khai. V\u00e0 theo s\u00e1t chi\u1ebfn l\u01b0\u1ee3c t\u1eeb Marketing, Branding t\u1edbi Truy\u1ec1n th\u00f4ng, nhi\u1ec7m v\u1ee5 cu\u1ed1i c\u00f9ng c\u1ee7a Strategic Marketing Agency l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong th\u1ef1c thi \u0111\u1ec3 t\u1ea1o ra v\u1ecb th\u1ebf b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, nhi\u1ec7m v\u1ee5 c\u1ee7a c\u00e1c Strategic Marketing Agency l\u00e0 k\u1ebft n\u1ed1i v\u1edbi \u0111\u01a1n v\u1ecb th\u1ef1c thi \u0111\u1ec3 hi\u1ec7n th\u1ef1c ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7t ra: S\u1eed d\u1ee5ng t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n \u0111\u1ec3 chia nh\u1ecf m\u1ee5c ti\u00eau cho t\u1eebng \u0111\u01a1n v\u1ecb th\u1ef1c thi v\u00e0 x\u00e2u chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai th\u00e0nh m\u1ed9t th\u1ec3 th\u1ed1ng nh\u1ea5t; c\u00e1c \u0111\u01a1n v\u1ecb th\u1ef1c thi s\u1eed d\u1ee5ng s\u1ef1 nhanh nh\u1ea1y v\u00e0 chuy\u00ean m\u00f4n trong s\u00e2n ch\u01a1i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai.<\/p>\n<p>T\u00f3m l\u1ea1i, kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf l\u0129nh v\u1ef1c Branding, Strategic Marketing Agency c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 m\u1ed9t CMO thu\u00ea ngo\u00e0i \u2013 ng\u01b0\u1eddi theo s\u00e1t m\u1ecdi d\u1ef1 \u00e1n t\u1eeb l\u00fac s\u01a1 kh\u1edfi \u1edf c\u1ea5p chi\u1ebfn l\u01b0\u1ee3c cho \u0111\u1ebfn giai \u0111o\u1ea1n tri\u1ec3n khai, t\u1ed1i \u01b0u. Do \u0111\u00f3, n\u1ebfu doanh nghi\u1ec7p \u0111ang sa v\u00e0o \u2018v\u00f9ng tr\u0169ng t\u0103ng tr\u01b0\u1edfng\u2019 hay t\u00ecm c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 sau cu\u1ed9c \u0111\u1ea1i t\u00e1i thi\u1ebft, Strategic Marketing Agency c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn h\u1ee3p l\u00fd \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t kh\u00f3 th\u00e0nh c\u00f4ng.<\/p>\n<p>Ngu\u1ed3n: <a href=\"https:\/\/www.brandsvietnam.com\/20864-The-nao-la-mot-Strategic-Marketing-Agency\">BrandVietNam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1ebf n\u00e0o l\u00e0 m\u1ed9t Strategic Marketing Agency? Strategic Marketing Agency l\u00e0 kh\u00e1i ni\u1ec7m kh\u00f4ng kh\u00f3 \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a, nh\u01b0ng \u0111a ph\u1ea7n ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf ph\u1ea7n ch\u00f3p \u0111\u1ec9nh c\u1ee7a \u201ct\u1ea3ng b\u0103ng tr\u00f4i\u201d. Ch\u00fang ta d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft\u00a0\u201cStrategic Marketing Agency l\u00e0 \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n v\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p chi\u1ebfn l\u01b0\u1ee3c [&#8230;]\n","protected":false},"author":1,"featured_media":6033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27,39],"tags":[],"class_list":["post-3171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","category-kinh-nghiem-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/3171"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=3171"}],"version-history":[{"count":1,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/3171\/revisions"}],"predecessor-version":[{"id":6034,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/3171\/revisions\/6034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/6033"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=3171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=3171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=3171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}