2. L\u00e0m cho b\u1ea3n sao th\u00fa v\u1ecb h\u01a1n<\/strong><\/h3>\nN\u1ed9i dung kh\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e0i vi\u1ebft tr\u00ean Wikipedia. Th\u00e0nh th\u1eadt m\u00e0 n\u00f3i, n\u1ebfu h\u1ecd mu\u1ed1n \u0111\u1ecdc m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 th\u1ef1c s\u1ef1 kh\u00f4ng c\u00f3 th\u00f4ng tin v\u1ec1 b\u1ea5t k\u1ef3 nh\u00e2n v\u1eadt n\u00e0o, h\u1ecd s\u1ebd ch\u1ec9 tham kh\u1ea3o Wikipedia. N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n qu\u00e1 kh\u00f4 khan v\u00e0 nh\u00e0m ch\u00e1n, m\u1ecdi ng\u01b0\u1eddi s\u1ebd kh\u00f4ng b\u1eadn t\u00e2m \u0111\u1ebfn vi\u1ec7c mua s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 l\u1eadp lu\u1eadn r\u1eb1ng h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 c\u00e1c copywriter c\u0169ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n
M\u1ed9t trong nh\u1eefng m\u1eb9o sao ch\u00e9p h\u1eefu \u00edch nh\u1ea5t l\u00e0 l\u00e0m cho b\u1ea3n sao c\u1ee7a b\u1ea1n tr\u1ef1c quan th\u00fa v\u1ecb b\u1eb1ng c\u00e1ch th\u00eam h\u00ecnh \u1ea3nh v\u00e0 infographics khi c\u00f3 li\u00ean quan. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 chia c\u00e1c ph\u1ea7n v\u0103n b\u1ea3n l\u1edbn h\u01a1n th\u00e0nh m\u1ed9t b\u1ea3n th\u1ea3o c\u00f3 th\u1ec3 qu\u00e9t \u0111\u01b0\u1ee3c. Kh\u00f4ng ai th\u00edch \u0111\u1ecdc m\u1ed9t kh\u1ed1i v\u0103n b\u1ea3n kh\u1ed5ng l\u1ed3 k\u00e9o d\u00e0i m\u00e0 kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 s\u1ef1 ph\u00e1 v\u1ee1 n\u00e0o trong \u0111\u00f3. H\u00e3y xem x\u00e9t vi\u1ec7c truy\u1ec1n t\u1ea3i blog v\u1edbi t\u00ednh c\u00e1ch kh\u00e1c bi\u1ec7t c\u1ee7a ri\u00eang b\u1ea1n \u0111\u1ec3 n\u00f3 n\u1ed5i b\u1eadt.<\/p>\n
\u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 r\u1ea5t nhi\u1ec1u th\u00f4ng tin m\u00e0 b\u1ea1n \u0111ang b\u00e1n c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra ngo\u00e0i \u0111\u00f3. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 l\u00e0m cho b\u1ea3n sao c\u1ee7a b\u1ea1n th\u00fa v\u1ecb h\u01a1n l\u00e0 th\u00eam s\u1ef1 tinh t\u1ebf v\u00e0 quy\u1ebfn r\u0169 cho n\u00f3. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t \u00fd t\u01b0\u1edfng, h\u00e3y xem x\u00e9t vi\u1ec7c \u0111\u1ecdc l\u00ean m\u1ed9t s\u1ed1 blog c\u1ee7a ArsTechnica, c\u00e1c t\u00e1c gi\u1ea3 c\u1ee7a h\u1ecd lu\u00f4n t\u00ecm c\u00e1ch gi\u1eef cho nh\u1eefng ch\u1ee7 \u0111\u1ec1 tr\u1ea7n t\u1ee5c nh\u1ea5t tr\u1edf n\u00ean th\u00fa v\u1ecb.<\/p>\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 quy t\u1eafc b\u1ea1n n\u00ean ghi nh\u1edb:<\/strong><\/p>\n\n- S\u1eed d\u1ee5ng m\u1ed9t ph\u00f4ng ch\u1eef phong nha \u0111\u1ee7 l\u1edbn \u0111\u1ec3 \u0111\u1ecdc v\u00e0 tr\u00f4ng h\u1ea5p d\u1eabn<\/li>\n
- S\u1eed d\u1ee5ng \u0111o\u1ea1n v\u0103n ng\u1eafn<\/li>\n
- Gi\u1eef c\u00e1c \u0111o\u1ea1n v\u0103n b\u1ea3n thay \u0111\u1ed5i h\u1ee3p l\u00fd, c\u00e1c v\u00ed d\u1ee5 bao g\u1ed3m s\u1eed d\u1ee5ng c\u00e1c ki\u1ec3u ph\u00f4ng ch\u1eef \u0111\u1eadm v\u00e0 g\u1ea1ch ch\u00e2n trong c\u00e1c khu v\u1ef1c c\u00f3 li\u00ean quan<\/li>\n
- S\u1eed d\u1ee5ng danh s\u00e1ch d\u1ea5u \u0111\u1ea7u d\u00f2ng v\u00e0 \u0111\u00e1nh s\u1ed1, \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi m\u00f4 t\u1ea3 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n
- S\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u tr\u1ef1c quan nh\u01b0 m\u0169i t\u00ean, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi CTA v\u00e0 g\u1eedi bi\u1ec3u m\u1eabu<\/li>\n<\/ul>\n
3. Ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c chi ti\u1ebft<\/strong><\/h3>\nNh\u01b0 \u0111\u00e3 n\u00f3i, ma qu\u1ef7 th\u1ef1c s\u1ef1 n\u1eb1m trong c\u00e1c chi ti\u1ebft. V\u00e0 n\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u01a1i b\u00e1n h\u00e0ng ti\u1ebfp theo c\u1ee7a b\u1ea1n n\u1eb1m. Theo c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u t\u1eeb \u0110\u1ea1i h\u1ecdc Carnegie Mellon, h\u1ecd \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1ch th\u1ee9c c\u1ee5 th\u1ec3 c\u1ee7a m\u1ed9t c\u1ee5m t\u1eeb v\u00e0 c\u00e1ch n\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n
C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh d\u00f9ng th\u1eed DVD m\u00e0 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 \u0111\u0103ng k\u00fd v\u00e0 th\u1eed nghi\u1ec7m hai c\u1ee5m t\u1eeb kh\u00e1c nhau, c\u1ea3 hai \u0111\u1ec1u c\u00f3 c\u00f9ng m\u1ed9t h\u00e0m \u00fd:<\/p>\n
\n- Ki\u1ebfm 5 \u0111\u00f4 la \u0111\u1ec3 t\u00ednh ph\u00ed<\/li>\n
- M\u1ed9t kho\u1ea3n ph\u00ed nh\u1ecf $ 5<\/li>\n<\/ul>\n
H\u1ecd \u0111\u00e3 h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng c\u1ee5m t\u1eeb th\u1ee9 hai c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd l\u00ean 20%. \u0110\u1ec3 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3, b\u1ea1n ph\u1ea3i th\u1eed nghi\u1ec7m c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ph\u1ea3n \u1ee9ng v\u1edbi m\u1ecdi th\u1ee9 b\u1ea1n n\u00f3i v\u00e0 vi\u1ebft. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111o l\u01b0\u1eddng c\u1ea9n th\u1eadn, c\u1ea3i thi\u1ec7n v\u00e0 theo d\u00f5i s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea3n sao c\u1ee7a b\u1ea1n. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n b\u00e1n nhi\u1ec1u h\u01a1n ph\u1ea3i d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 nh\u1eefng g\u00ec khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd ti\u1ebfp t\u1ee5c.<\/p>\n
4. Ti\u00eau \u0111\u1ec1 s\u1ebd t\u1ea1o ho\u1eb7c ph\u00e1 v\u1ee1 b\u1ea3n sao c\u1ee7a b\u1ea1n<\/strong><\/h3>\nH\u00e3y nh\u1edb l\u00e0m th\u1ebf n\u00e0o Buzzfeed l\u1ea5y internet b\u1eb1ng m\u1ed9t c\u01a1n b\u00e3o v\u00e0 v\u1eabn c\u00f2n t\u1ed3n t\u1ea1i cho \u0111\u1ebfn ng\u00e0y nay? Blog c\u1ee7a h\u1ecd l\u00e0 gi\u1eadt g\u00e2n v\u00e0 c\u00e1c ti\u00eau \u0111\u1ec1 th\u1eadm ch\u00ed nhi\u1ec1u h\u01a1n nh\u01b0 v\u1eady. Nh\u1eefng ti\u00eau \u0111\u1ec1 ‘clickbait’, nh\u01b0 ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c g\u1ecdi, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb thu\u1ea7n t\u00fay cau m\u00e0y, nh\u01b0ng b\u1ea1n \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng th\u1ec3 tranh lu\u1eadn v\u1ec1 k\u1ebft qu\u1ea3. M\u1ed9t ti\u00eau \u0111\u1ec1 quy\u1ebfn r\u0169 l\u00f4i cu\u1ed1n kh\u00e1n gi\u1ea3 v\u00e0o v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd \u0111\u1ecdc ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a b\u1ea3n sao.<\/p>\n
V\u00ec v\u1eady, trong s\u1ed1 c\u00e1c m\u1eb9o sao ch\u00e9p h\u1eefu \u00edch nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c l\u00e0: vi\u1ebft m\u1ed9t ti\u00eau \u0111\u1ec1 tuy\u1ec7t v\u1eddi . Sau \u0111\u00f3, r\u00fat \u200b\u200bra c\u00e2u gi\u1edbi thi\u1ec7u m\u1ea1nh m\u1ebd nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a \u0111\u1ed9c gi\u1ea3 trong su\u1ed1t th\u1eddi gian c\u1ee7a b\u00e0i vi\u1ebft. M\u1ed9t c\u00e1ch \u0111\u1ec3 gi\u1eef cho m\u1ecdi th\u1ee9 th\u00fa v\u1ecb l\u00e0 \u00e1p d\u1ee5ng quy t\u1eafc t\u01b0\u01a1ng t\u1ef1 cho t\u1ea5t c\u1ea3 c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n
N\u1ebfu b\u1ea3n sao c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t l\u1edbn, h\u00e3y n\u00f3i 2000 t\u1eeb ho\u1eb7c kho\u1ea3ng \u0111\u00f3, sau \u0111\u00f3 \u0111\u1ea3m b\u1ea3o chia nh\u1ecf b\u1ea3n sao b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 c\u00f3 li\u00ean quan. C\u00e1c ti\u00eau \u0111\u1ec1 ph\u1ee5 n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 ngay l\u1eadp t\u1ee9c truy\u1ec1n \u0111\u1ea1t l\u1ee3i \u00edch h\u1eefu \u00edch nh\u1ea5t.<\/p>\n
5. Tr\u00e1nh gi\u1edbi thi\u1ec7u d\u00e0i d\u00f2ng<\/strong><\/h3>\nM\u1ed9t c\u00e1i nh\u00ecn nhanh ch\u00f3ng v\u1ec1 c\u00e1c blogger chuy\u00ean nghi\u1ec7p, nh\u01b0 Neil Patel, s\u1ebd ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u c\u00e2u c\u1ee7a h\u1ecd b\u1eb1ng m\u1ed9t c\u00e2u \u0111\u1ed1i l\u1eadp v\u1edbi c\u00e1c c\u00e2u ho\u00e0n ch\u1ec9nh. Nh\u1eefng blogger n\u00e0y kh\u00f4ng l\u00e3ng ph\u00ed th\u1eddi gian c\u1ee7a h\u1ecd v\u1edbi nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u d\u00e0i d\u00f2ng v\u00e0 thay v\u00e0o \u0111\u00f3, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng ph\u1ea7n gi\u1edbi thi\u1ec7u m\u1ea1nh m\u1ebd ch\u1ea1m v\u00e0o c\u1ea3m x\u00fac c\u1ee7a con ng\u01b0\u1eddi .<\/p>\n
Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng m\u1ecdi l\u00fac v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc tr\u1ef1c tuy\u1ebfn c\u00f3 kho\u1ea3ng ch\u00fa \u00fd nh\u1ecf v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 m\u1ea5t ch\u00fang n\u1ebfu b\u1ea1n n\u00f3i v\u1ec1 nh\u1eefng th\u1ee9 kh\u00f4ng li\u00ean quan. M\u1ed9t th\u1ef1c h\u00e0nh vi\u1ebft qu\u1ea3ng c\u00e1o t\u1ed1t l\u00e0 s\u1edbm s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ch\u00ednh c\u1ee7a b\u1ea1n trong blog.<\/p>\n
6. \u0110\u01a1n gi\u1ea3n h\u00f3a n\u1ed9i dung c\u1ee7a b\u1ea1n<\/strong><\/h3>\nC\u00f3 m\u1ed9t subreddit r\u1ea5t ph\u1ed5 bi\u1ebfn c\u00f3 t\u00ean l\u00e0 R r Nguy\u00ean t\u1eafc t\u01b0\u01a1ng t\u1ef1 c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c ph\u1ea7n. Kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n cao, \u0111\u1ec3 l\u1ea1i t\u1ea5t c\u1ea3 h\u00e0nh l\u00fd chuy\u00ean nghi\u1ec7p c\u1ee7a h\u1ecd t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 ‘lay’. H\u1ecd kh\u00f4ng mu\u1ed1n \u0111\u1ecdc nh\u1eefng g\u00ec tr\u00f4ng gi\u1ed1ng nh\u01b0 m\u1ed9t b\u00e0i nghi\u00ean c\u1ee9u ho\u1eb7c lu\u1eadn \u00e1n tr\u01b0\u1eddng h\u1ecdc – nh\u1eefng th\u1ee9 \u0111\u00f3 qu\u00e1 nh\u00e0m ch\u00e1n v\u00e0 s\u1ebd kh\u00f4ng bao gi\u1edd b\u1ecb c\u1eaft gi\u1ea3m.<\/p>\n
Kh\u00f4ng c\u00f3 ch\u1ed7 cho thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt, m\u1ed9t blog kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong s\u1ed1 \u0111\u00f3. V\u00ec v\u1eady, tr\u1eeb khi b\u1ea1n c\u00f3 l\u00fd do ch\u00ednh \u0111\u00e1ng, kh\u00f4ng s\u1eed d\u1ee5ng thu\u1eadt ng\u1eef k\u1ef9 thu\u1eadt. M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t copywriter l\u00e0 l\u00e0m cho th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch nh\u1ea5t c\u00f3 th\u1ec3. H\u00e3y nh\u1edb r\u1eb1ng, th\u1eddi gian l\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian trong ng\u00e0y \u0111\u1ec3 ng\u1ed3i trong bi\u1ec7t ng\u1eef b\u1ea5t t\u1eadn.<\/p>\n
7. Cung c\u1ea5p cho \u0111\u1ed9c gi\u1ea3 nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n<\/strong><\/h3>\nM\u1ed7i nh\u00e0 ti\u1ebfp th\u1ecb gi\u1ecfi \u0111\u1ec1u bi\u1ebft r\u1eb1ng b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra ham mu\u1ed1n, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00fang. Ch\u1ea1m v\u00e0o \u0111i\u1ec3m \u0111au v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1n gi\u1ea3 l\u00e0 m\u1ed9t trong hai m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u1ea3n sao c\u1ee7a b\u1ea1n. V\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao ch\u00fang t\u00f4i \u0111\u01b0a n\u00f3 v\u00e0o c\u00e1c m\u1eb9o sao ch\u00e9p n\u00e0y . V\u00ed d\u1ee5, h\u1ea7u h\u1ebft \u0111\u1ed9c gi\u1ea3 mu\u1ed1n gi\u1ea3m gi\u00e1 th\u01b0\u1eddng xuy\u00ean. V\u00ec v\u1eady, n\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 gi\u1ea3m gi\u00e1, h\u00e3y \u0111\u1ea3m b\u1ea3o qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u \u0111\u00f3 trong b\u1ea3n sao.<\/p>\n
Th\u1ea3o lu\u1eadn v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m r\u1ea5t chi ti\u1ebft, nh\u1eefng th\u1ee9 nh\u01b0 ‘n\u00f3 ti\u1ebft ki\u1ec7m th\u1eddi gian’, ‘n\u00f3 b\u1ec1n’, ‘ti\u1ebft ki\u1ec7m ti\u1ec1n’ v\u00e0 ‘n\u00f3 hi\u1ec7u qu\u1ea3 h\u01a1n’, c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 l\u00e2u d\u00e0i. N\u00f3 gi\u00fap t\u00ecm hi\u1ec3u t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec c\u1ea7n bi\u1ebft v\u1ec1 \u0111\u1ed9c gi\u1ea3 ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o ra m\u1ed9t b\u1ea3n sao ph\u00f9 h\u1ee3p. Ch\u1eb3ng h\u1ea1n, khi b\u1ea1n vi\u1ebft cho sinh vi\u00ean s\u1eafp v\u00e0o \u0111\u1ea1i h\u1ecdc, b\u1ea1n s\u1ebd vi\u1ebft kh\u00e1c v\u1edbi khi b\u1ea1n b\u00e1n cho nh\u1eefng ng\u01b0\u1eddi v\u1ec1 h\u01b0u 80 tu\u1ed5i.<\/p>\n
N\u1ebfu b\u1ea1n \u0111ang b\u00e1n cho c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp, b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng m\u1ed9t phong c\u00e1ch vi\u1ebft ho\u00e0n to\u00e0n kh\u00e1c so v\u1edbi khi b\u1ea1n b\u00e1n cho c\u00e1c c\u00f4ng ty Fortune 500. Ph\u1ea7n t\u1ed1t nh\u1ea5t v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb l\u00e0 c\u00f3 m\u1ed9t tri\u1ec7u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch ngo\u00e0i kia cho ph\u00e9p b\u1ea1n ch\u1ecdn c\u00e1c t\u00edn hi\u1ec7u x\u00e3 h\u1ed9i.<\/p>\n
8. S\u1eed d\u1ee5ng Meta Chi ti\u1ebft<\/strong><\/h3>\nTi\u1ebfp theo trong s\u1ed1 c\u00e1c m\u1eb9o sao ch\u00e9p l\u00e0 th\u1ebb Meta. Ch\u00fang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1ec3 hi\u1ec3u nh\u1eefng g\u00ec blog ho\u1eb7c sao ch\u00e9p v\u1ec1. V\u00ec l\u00fd do r\u00f5 r\u00e0ng, chi ti\u1ebft Meta c\u00f3 li\u00ean quan s\u1ebd gi\u00fap b\u1ea1n x\u1ebfp h\u1ea1ng cao h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ch\u00fang c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch trang web c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n trong c\u00e1c trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. M\u00f4 t\u1ea3 Meta x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1eb7c bi\u1ec7t trong \u0111\u00f3, n\u00f3 cung c\u1ea5p m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft nh\u1ecf c\u1ee7a trang web cho \u0111\u1ed9c gi\u1ea3 ti\u1ec1m n\u0103ng.<\/p>\n
N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng WordPress , b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u00eam chi ti\u1ebft Meta v\u1edbi s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a Yoast. Yoast th\u1eadm ch\u00ed c\u00f2n cho b\u1ea1n bi\u1ebft trang web c\u1ee7a b\u1ea1n s\u1ebd xu\u1ea5t hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o tr\u00ean Google khi \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c th\u00e0nh c\u00f4ng.<\/p>\n
Ba ph\u1ea7n ch\u00ednh c\u1ee7a th\u1ebb meta m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao g\u1ed3m:<\/strong><\/p>\n1. Ti\u00eau \u0111\u1ec1:<\/strong><\/p>\n\u0110\u00e2y l\u00e0 bit \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb trong danh s\u00e1ch c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Ph\u1ea7n t\u1eed ti\u00eau \u0111\u1ec1 h\u1ed7 tr\u1ee3 t\u1ea5t c\u1ea3 c\u00e1c tr\u00ecnh duy\u1ec7t bao g\u1ed3m Chrome, Edge v\u00e0 Firefox.<\/p>\n
2. M\u00f4 t\u1ea3:<\/strong><\/p>\nN\u00f3 ch\u1ee9a m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft c\u1ee7a b\u00e0i vi\u1ebft tr\u00ean blog c\u1ee7a b\u1ea1n. Kh\u00f4ng n\u00ean qu\u00e1 d\u00e0i v\u00ec c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1ebd c\u1eaft b\u1edbt b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec ngo\u00e0i 154 k\u00fd t\u1ef1 v\u00e0 \u0111i\u1ec1u \u0111\u00f3 s\u1ebd kh\u00f4ng qu\u00e1 h\u1ea5p d\u1eabn v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
3. T\u1eeb kh\u00f3a:<\/strong><\/p>\n\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c quan tr\u1ecdng nh\u1ea5t c\u1ee7a blog c\u1ee7a b\u1ea1n. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a Meta \u0111\u1ec3 so s\u00e1nh blog c\u1ee7a b\u1ea1n v\u1edbi c\u00e1c trang web kh\u00e1c v\u00e0 xem li\u1ec7u n\u00f3 c\u00f3 li\u00ean quan \u0111\u1ebfn m\u1ed1i quan t\u00e2m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng hay kh\u00f4ng.<\/p>\n
9. Kh\u00f4ng nh\u00e9t b\u1ea3n sao b\u1eb1ng t\u1eeb kh\u00f3a<\/strong><\/h3>\nH\u1ea7u h\u1ebft c\u00e1c copywriter \u0111\u1ec1u c\u00f3 t\u1ed9i khi vi\u1ebft blog c\u1ee7a h\u1ecd v\u1edbi c\u00e1c t\u1eeb kh\u00f3a kh\u00f4ng c\u1ea7n thi\u1ebft v\u1edbi hy v\u1ecdng t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a h\u1ecd tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm theo th\u1eddi gian. C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u00e3 ph\u00e1t tri\u1ec3n th\u00f4ng minh qua nhi\u1ec1u n\u0103m v\u00e0 kh\u00f4ng c\u00f2n th\u01b0\u1edfng cho vi\u1ec7c th\u1ef1c h\u00e0nh ‘nh\u1ed3i t\u1eeb kh\u00f3a’. N\u00f3 \u0111\u00e3 t\u1eebng ho\u1ea1t \u0111\u1ed9ng trong qu\u00e1 kh\u1ee9, nh\u01b0ng thu\u1eadt to\u00e1n c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm c\u1ee7a Google \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1eeda \u0111\u1ed5i \u0111\u1ec3 x\u1eed ph\u1ea1t c\u00e1c blog c\u1ed1 g\u1eafng ‘ch\u01a1i’ h\u1ec7 th\u1ed1ng.<\/p>\n
\u0110i\u1ec1u \u0111\u00f3 \u0111ang \u0111\u01b0\u1ee3c n\u00f3i, h\u1ea7u h\u1ebft c\u00e1c copywriter chuy\u00ean nghi\u1ec7p tin r\u1eb1ng blog n\u00ean c\u00f3 m\u1eadt \u0111\u1ed9 t\u1eeb kh\u00f3a kho\u1ea3ng 1%, ho\u1eb7c 10 trong m\u1ed7i 1000 t\u1eeb. Ch\u1ec9 c\u1ea7n \u0111\u1eebng c\u1ed1 \u00e9p t\u1eeb kh\u00f3a v\u00e0o n\u1ebfu n\u00f3 kh\u00f4ng mu\u1ed1n n\u1eb1m g\u1ecdn trong \u0111\u00f3.<\/p>\n
10. N\u1ed9i dung d\u1ea1ng d\u00e0i m\u1ee5c ti\u00eau<\/strong><\/h3>\n\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t cho c\u1ea3 c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 kh\u00e1n gi\u1ea3. \u0110\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n th\u00e0 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c nghi\u00ean c\u1ee9u c\u1ee7a h\u1ecd tr\u00ean m\u1ed9t trang web thay v\u00ec d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho h\u00e0ng t\u00e1 trang web kh\u00e1c. V\u00ec l\u00fd do n\u00e0y, h\u1ecd s\u1eb5n s\u00e0ng v\u00e0 c\u00f3 th\u1ec3 chi ti\u00eau th\u00f4ng qua m\u1ed9t b\u00e0i \u0111\u0103ng tr\u00ean blog c\u00f3 th\u1ec3 k\u00e9o d\u00e0i h\u01a1n 2000 t\u1eeb.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u00edch x\u1ebfp h\u1ea1ng ch\u00fang tr\u00ean c\u00e1c blog ng\u1eafn h\u01a1n. B\u1edfi v\u00ec A) b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau nhi\u1ec1u t\u1eeb kh\u00f3a h\u01a1n v\u00e0 B) b\u1ea1n \u0111ang gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t v\u00ec ng\u01b0\u1eddi \u0111\u1ecdc th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung ph\u00f9 h\u1ee3p n\u1ebfu b\u1ea1n h\u1ebft \u00fd t\u01b0\u1edfng, ch\u1ec9 c\u1ea7n chuy\u1ec3n \u0111\u1ed5i blog c\u0169 c\u1ee7a b\u1ea1n th\u00e0nh n\u1ed9i dung d\u00e0i.<\/p>\n
Tr\u00ean th\u1ef1c t\u1ebf, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y hi\u1ec7u qu\u1ea3 v\u1edbi h\u1ea7u h\u1ebft c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 chuy\u00ean nghi\u1ec7p nh\u01b0 Neil Patel. Kh\u00f4ng c\u00f3 l\u00fd do t\u1ea1i sao n\u00f3 kh\u00f4ng n\u00ean cho b\u1ea1n.<\/p>\n
11. Xu\u1ea5t b\u1ea3n n\u1ed9i dung theo l\u1ecbch tr\u00ecnh th\u01b0\u1eddng xuy\u00ean<\/strong><\/h3>\nM\u1ed9t ph\u1ea7n quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c sao ch\u00e9p c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o n\u1ed9i dung m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 th\u01b0\u1eddng xuy\u00ean. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n gi\u1eef li\u00ean l\u1ea1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ed3ng th\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd r\u1ea5t c\u1ea7n thi\u1ebft t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Tr\u00ean th\u1ef1c t\u1ebf, Google s\u1ebd th\u01b0\u1edfng cho b\u1ea1n b\u1eb1ng c\u00e1ch t\u0103ng th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n n\u1ebfu b\u1ea1n xu\u1ea5t b\u1ea3n nhi\u1ec1u n\u1ed9i dung m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean. Ch\u1ec9 c\u1ea7n \u0111\u1ea3m b\u1ea3o kh\u00f4ng l\u1eb7p l\u1ea1i qu\u00e1 th\u01b0\u1eddng xuy\u00ean ho\u1eb7c b\u1ea1n s\u1ebd nh\u00e0m ch\u00e1n v\u1edbi \u0111\u1ed9c gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n
Kh\u00f4ng xu\u1ea5t b\u1ea3n b\u1ea3n sao gi\u1ed1ng nh\u01b0 n\u1ed9i dung c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9 v\u00ec n\u00f3 s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng. T\u1ea5t nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 c\u1ea5u tr\u00fac l\u1ea1i n\u1ed9i dung \u0111\u1ec3 n\u00f3 tr\u00f4ng \u0111\u1ed9c \u0111\u00e1o.<\/p>\n
12. N\u00f3i ng\u00f4n ng\u1eef c\u1ee7a \u0111\u1ed9c gi\u1ea3 c\u1ee7a b\u1ea1n<\/strong><\/h3>\nS\u1eb5n s\u00e0ng cho cu\u1ed1i c\u00f9ng trong s\u1ed1 nh\u1eefng l\u1eddi khuy\u00ean sao ch\u00e9p? B\u1ea1n ph\u1ea3i n\u00f3i ng\u00f4n ng\u1eef c\u1ee7a h\u1ecd \u0111\u1ec3 k\u1ebft n\u1ed1i \u0111\u00fang v\u1edbi h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 quay tr\u1edf l\u1ea1i b\u1ea3ng v\u1ebd \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 ch\u00fang. Ch\u1eb3ng h\u1ea1n, m\u1ed9t blog th\u1eddi trang s\u1ebd \u0111\u00f2i h\u1ecfi m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ho\u00e0n to\u00e0n kh\u00e1c v\u1ec1 t\u1eeb v\u1ef1ng v\u00e0 c\u1ee5m t\u1eeb so v\u1edbi m\u1ed9t blog v\u1ec1 nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea xe h\u01a1i. N\u1ebfu b\u1ea1n b\u1ecb m\u1eafc k\u1eb9t v\u00e0 kh\u00f4ng bi\u1ebft c\u00e1ch ti\u1ebfn h\u00e0nh, ch\u1ec9 c\u1ea7n ki\u1ec3m tra blog c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111ang l\u00e0m g\u00ec v\u00e0 th\u1eed l\u00e0m nh\u01b0 v\u1eady.<\/p>\n","protected":false},"excerpt":{"rendered":"
M\u1ee5c \u0111\u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c sao ch\u00e9p c\u1ee7a b\u1ea1n l\u00e0 li\u00ean t\u1ee5c t\u1ea1o ra c\u00e1c b\u1ea3n sao ch\u1ea5t l\u01b0\u1ee3ng cao thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. \u0110\u1ec3 tr\u00e1nh g\u1eb7p ph\u1ea3i b\u1ea5t k\u1ef3 v\u1ea5p ng\u00e3 n\u00e0o tr\u00ean \u0111\u01b0\u1eddng \u0111i, ch\u00fang t\u00f4i \u0111\u00e3 t\u1eadp h\u1ee3p 12 m\u1eb9o sao ch\u00e9p cho n\u0103m 2020 m\u00e0 t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 […]\n","protected":false},"author":1,"featured_media":617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,30,35,36],"tags":[],"class_list":["post-616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-marketing","category-tai-nguyen-marketing","category-thong-tin-marketing","category-thu-thuat-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/616"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=616"}],"version-history":[{"count":0,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/617"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}