{"id":744,"date":"2020-06-10T20:43:58","date_gmt":"2020-06-10T13:43:58","guid":{"rendered":"http:\/\/nhacaifun88.xyz\/?p=744"},"modified":"2020-06-10T20:43:58","modified_gmt":"2020-06-10T13:43:58","slug":"lam-gi-khi-marketing-va-sale-cai-nhau","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/lam-gi-khi-marketing-va-sale-cai-nhau\/","title":{"rendered":"L\u00e0m g\u00ec khi Marketing v\u00e0 Sale “c\u00e3i nhau”?"},"content":{"rendered":"

Sales:<\/strong> \u201cT\u00f4i kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u201c\u00f4ng\u201d Marketing mang v\u1ec1 to\u00e0n kh\u00e1ch \u2026\u1ea3o! (Nh\u01b0ng n\u1ebfu b\u00e1n \u0111\u01b0\u1ee3c th\u00ec l\u1ea1i kh\u00f4ng ph\u1ea3i do \u201c\u00f4ng\u201d Marketing???). <\/em><\/p>\n

Marketing:<\/strong> \u201cT\u00f4i mang v\u1ec1 nhi\u1ec1u kh\u00e1ch ti\u1ec1m n\u0103ng, nh\u01b0ng \u201c\u00f4ng\u201d Sales b\u00e1n qu\u00e1 k\u00e9m\u201d.<\/em><\/p>\n

Cu\u1ed9c tranh c\u00e3i gi\u1eefa hai \u201c\u00f4ng\u201d n\u00e0y mu\u00f4n \u0111\u1eddi kh\u00f4ng ng\u1edbt.<\/p>\n

Nhà Cái Fun88 xin gi\u1edbi thi\u1ec7u c\u00e1ch gi\u1ea3i quy\u1ebft c\u1ee7a SEONGOn – m\u1ed9t c\u00f4ng ty chuy\u00ean s\u00e2u v\u1ec1 Google Marketing top \u0111\u1ea7u \u1edf H\u00e0 N\u1ed9i<\/span><\/strong><\/p>\n

\"\"<\/p>\n

\u00a0Mai Xu\u00e2n \u0110\u1ea1t \u2013 CEO SEONGON \u2013 HLV kho\u00e1 Chi\u1ebfn l\u01b0\u1ee3c & K\u1ebf ho\u1ea1ch n\u1ed9i dung t\u1ea1i H\u1ecdc vi\u00ean Plato<\/em><\/span>
\n\u201c\u1ede c\u00f4ng ty c\u1ee7a t\u00f4i c\u00f3 gi\u1ea3i ph\u00e1p cho vi\u1ec7c n\u00e0y l\u00e0 \u201cMQL\u201d.<\/em><\/span><\/p>\n

Th\u1eadt ra sale & marketing \u0111\u1ec1u c\u00f3 l\u00fd, nh\u01b0ng b\u1ea5t c\u1ee9 l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 mang v\u1ec1 k\u1ebft qu\u1ea3 t\u1ec7 v\u00ec:<\/p>\n

1. Nh\u1eefng kh\u00e1ch h\u00e0ng m\u00e0 Marketing \u0111em v\u1ec1 ch\u01b0a th\u1ec3 n\u00f3i l\u00e0 \u2026 kh\u00e1ch h\u00e0ng, m\u1edbi ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead, Cold Lead).<\/p>\n

2. \u0110\u1ecbnh ngh\u0129a v\u1ec1 Lead gi\u1eefa Marketing & Sales kh\u00f4ng r\u00f5 r\u00e0ng khi\u1ebfn cho Lead kh\u00f4ng th\u1eadt s\u1ef1 l\u00e0 Lead. (L\u1ed7i thu\u1ed9c v\u1ec1 Marketing).<\/p>\n

3. Sales kh\u00f4ng \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 v\u1ec1 Lead m\u00e0 Marketing \u0111em v\u1ec1, khi\u1ebfn vi\u1ec7c t\u01b0 v\u1ea5n kh\u00f4ng chu\u1ea9n, kh\u00f4ng th\u1ec3 bi\u1ebfn Cold Lead th\u00e0nh Warm Lead. (L\u1ed7i thu\u1ed9c v\u1ec1 Sales).<\/p>\n

Gi\u1ea3i ph\u00e1p: Marketing ph\u1ea3i \u0111em v\u1ec1 MQL (Marketing Qualified Lead) ch\u1ee9 kh\u00f4ng ph\u1ea3i Lead.<\/strong><\/p>\n

MQL l\u00e0 Lead \u0111\u00e3 \u0111\u01b0\u1ee3c CH\u1eaeC CH\u1eaeN x\u00e1c nh\u1eadn b\u1edfi marketing l\u00e0 \u201cLead \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d.<\/p>\n

V\u00e0 \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c 1 \u201cLead \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n\u201d l\u00e0 ph\u1ea3i \u0111\u1ecbnh ngh\u0129a th\u1ebf n\u00e0o l\u00e0 \u0110\u1ee7 \u0110i\u1ec1u Ki\u1ec7n. \u0110\u1ecbnh ngh\u0129a n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u00e0nh checklist v\u00e0 th\u1ed1ng nh\u1ea5t c\u00e0ng k\u1ef9 c\u00e0ng t\u1ed1t gi\u1eefa Marketing v\u00e0 Sales.<\/p>\n

V\u1ecb tr\u00ed n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m Sales b\u01b0\u1edbc 1 nh\u01b0ng l\u1ea1i n\u1eb1m trong ph\u00f2ng Marketing, v\u00e0 th\u0103ng ti\u1ebfn th\u00e0nh Account (Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, tri\u1ec3n khai d\u1ef1 \u00e1n) thu\u1ed9c b\u1ed9 ph\u1eadn Kinh doanh.<\/p>\n

Nhi\u1ec7m v\u1ee5 c\u1ee7a Marketing Qualified Lead:<\/strong><\/span><\/p>\n

1. Ti\u1ebfp nh\u1eadn th\u00f4ng tin kh\u00e1ch h\u00e0ng m\u1edbi, g\u1ecdi \u0111i\u1ec7n cho kh\u00e1ch.<\/p>\n

2. N\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a kh\u00e1ch: c\u1ea7n g\u00ec, ng\u00e2n s\u00e1ch th\u1ebf n\u00e0o, ng\u00e0nh n\u00e0o \u2026<\/p>\n

3. \u0110\u00e1nh gi\u00e1 s\u1ef1 ph\u00f9 h\u1ee3p c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi c\u00f4ng ty. N\u1ebfu ph\u00f9 h\u1ee3p, chuy\u1ec3n Lead th\u00e0nh SAL (Sales Accepted Lead). N\u1ebfu nh\u1eadn th\u1ea5y kh\u00f4ng ph\u00f9 h\u1ee3p th\u00ec t\u01b0 v\u1ea5n l\u1ea1i ho\u1eb7c gi\u1edbi thi\u1ec7u kh\u00e1ch sang c\u00f4ng ty kh\u00e1c ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

4. Chuy\u1ec3n th\u00f4ng tin cho kinh doanh \u0111\u1ec3 ch\u0103m s\u00f3c ti\u1ebfp, g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp.<\/p>\n

5. L\u00e0m vi\u1ec7c v\u1edbi Sales \u0111\u1ec3 c\u1eadp nh\u1eadt t\u00ecnh tr\u1ea1ng SAL (xem c\u00f3 \u0111\u00fang l\u00e0 SAL th\u1eadt kh\u00f4ng). L\u00e0m vi\u1ec7c v\u1edbi Marketing \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 v\u1ec1 MQL (xem Lead m\u00e0 Marketing mang v\u1ec1 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00f4ng vi\u1ec7c Marketing).\u201d<\/p>\n

C\u00e1c anh ch\u1ecb c\u00f3 gi\u1ea3i ph\u00e1p n\u00e0o cho m\u1ed1i m\u00e2u thu\u1eabn \u201ctruy\u1ec1n ki\u1ebfp\u201d n\u00e0y gi\u1eefa Sale & Marketing kh\u00f4ng? C\u00f9ng chia s\u1ebb nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sales: \u201cT\u00f4i kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, \u201c\u00f4ng\u201d Marketing mang v\u1ec1 to\u00e0n kh\u00e1ch \u2026\u1ea3o! (Nh\u01b0ng n\u1ebfu b\u00e1n \u0111\u01b0\u1ee3c th\u00ec l\u1ea1i kh\u00f4ng ph\u1ea3i do \u201c\u00f4ng\u201d Marketing???). Marketing: \u201cT\u00f4i mang v\u1ec1 nhi\u1ec1u kh\u00e1ch ti\u1ec1m n\u0103ng, nh\u01b0ng \u201c\u00f4ng\u201d Sales b\u00e1n qu\u00e1 k\u00e9m\u201d. Cu\u1ed9c tranh c\u00e3i gi\u1eefa hai \u201c\u00f4ng\u201d n\u00e0y mu\u00f4n \u0111\u1eddi kh\u00f4ng ng\u1edbt. Nhà Cái Fun88 xin gi\u1edbi thi\u1ec7u c\u00e1ch gi\u1ea3i […]\n","protected":false},"author":8,"featured_media":751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,30],"tags":[],"class_list":["post-744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-marketing","category-tai-nguyen-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/744"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=744"}],"version-history":[{"count":0,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/744\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/751"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}