{"id":754,"date":"2020-06-19T14:37:44","date_gmt":"2020-06-19T07:37:44","guid":{"rendered":"http:\/\/nhacaifun88.xyz\/?p=754"},"modified":"2020-06-19T14:37:44","modified_gmt":"2020-06-19T07:37:44","slug":"9-xu-huong-meo-va-chien-luoc-tiep-thi-ky-thuat-so-cho-doanh-nghiep-nho","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/9-xu-huong-meo-va-chien-luoc-tiep-thi-ky-thuat-so-cho-doanh-nghiep-nho\/","title":{"rendered":"9 Xu h\u01b0\u1edbng, m\u1eb9o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 cho doanh nghi\u1ec7p nh\u1ecf"},"content":{"rendered":"
Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u thay \u0111\u1ed5i quan tr\u1ecdng, c\u1ea3 hai t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c trong su\u1ed1t n\u0103m 2018 v\u00e0 2019. V\u00e0o cu\u1ed1i n\u0103m 2019, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng thay \u0111\u1ed5i l\u1edbn do tri\u1ec3n khai d\u1eef li\u1ec7u l\u1edbn v\u00e0 AI, c\u0169ng nh\u01b0 vi\u1ec7c Google s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n tr\u00edch \u0111\u1eb7c tr\u01b0ng , trong s\u1ed1 c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c.<\/strong><\/p>\n Tuy nhi\u00ean, v\u00e0o n\u0103m 2020, ch\u00fang ta g\u1ea7n nh\u01b0 c\u00f3 th\u1ec3 mong \u0111\u1ee3i l\u1edbn h\u01a1n v\u00e0 ‘weirder’ – nh\u1eefng thay \u0111\u1ed5i \u0111\u1ec3 t\u1ea5n c\u00f4ng v\u00e0o th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 r\u1ea5t ph\u00f9 h\u1ee3p \u0111\u1ec3 thay \u0111\u1ed5i to\u00e0n b\u1ed9 h\u1ec7 sinh th\u00e1i ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n H\u1ecd l\u00e0 ai? D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd ph\u00e1c th\u1ea3o 7 trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi n\u1ed5i b\u1eadt nh\u1ea5t.<\/strong><\/p>\n 9 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 h\u00e0ng \u0111\u1ea7u n\u0103m 2020<\/span><\/strong><\/p>\n Trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i r\u1ea5t \u0111\u00e1ng k\u1ec3 trong c\u00e1ch ch\u00fang t\u00f4i s\u1eed d\u1ee5ng Google l\u00e0m c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm:<\/p>\n <\/p>\n Ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i trong nhi\u1ec1u n\u0103m l\u00e0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a ch\u00fang t\u00f4i b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c v\u00e0 y\u00eau c\u1ea7u h\u1ecd cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd (ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ecba ch\u1ec9 email). Sau \u0111\u00f3, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 theo d\u00f5i h\u1ecd b\u1eb1ng c\u00e1c b\u1ea3n tin email, hi\u1ec3n th\u1ecb cho h\u1ecd qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb (th\u00f4ng qua ti\u1ebfp th\u1ecb l\u1ea1i) v\u00e0 c\u00e1c n\u1ed7 l\u1ef1c kh\u00e1c. N\u00f3i t\u00f3m l\u1ea1i, h\u1ecd truy c\u1eadp trang web c\u1ee7a ch\u00fang t\u00f4i t\u1eebng l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n Tuy nhi\u00ean, ng\u00e0y nay, ch\u1ec9 c\u00f3 h\u01a1n 50% t\u00ecm ki\u1ebfm c\u1ee7a Google hi\u1ec7n d\u1eabn \u0111\u1ebfn l\u01b0\u1ee3t truy c\u1eadp trang web . H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, ng\u00e0y nay, ch\u00fang ta d\u00e0nh nhi\u1ec1u th\u1eddi gian h\u01a1n cho YouTube, Instagram v\u00e0 c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00e1c tr\u00ean b\u1ea5t k\u1ef3 trang web th\u1ef1c s\u1ef1 n\u00e0o. N\u1ebfu ch\u00fang ta mu\u1ed1n \u0111\u1ecdc m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3, th\u1eadm ch\u00ed, ch\u00fang ta c\u00f3 th\u1ec3 \u0111i th\u1eb3ng \u0111\u1ebfn Trung b\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm. Ch\u00fang t\u00f4i ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 mong \u0111\u1ee3i xu h\u01b0\u1edbng n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c v\u00e0 th\u1eadm ch\u00ed c\u00f2n l\u1edbn h\u01a1n v\u00e0o n\u0103m 2020 tr\u1edf \u0111i.<\/p>\n M\u1eb7c d\u00f9 \u0111\u00e2y ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t cho ng\u01b0\u1eddi d\u00f9ng \/ ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 cho Google, c\u00e1c doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb nh\u1ecf ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh theo th\u1ef1c t\u1ebf n\u00e0y b\u1eb1ng c\u00e1ch:<\/p>\n Nh\u1eefng \u0111i\u1ec1u n\u00e0y v\u1eabn d\u1ec5 n\u00f3i h\u01a1n so v\u1edbi th\u1ef1c hi\u1ec7n ng\u00e0y nay v\u00e0 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, ch\u00fang ta ch\u1ec9 c\u00f3 th\u1ec3 c\u00f3 l\u1eadp tr\u01b0\u1eddng ‘ch\u1edd v\u00e0 xem’.<\/p>\n Trong n\u1eeda th\u1eadp k\u1ef7 g\u1ea7n \u0111\u00e2y, ch\u00fang t\u00f4i lu\u00f4n th\u1ea5y video ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn tr\u00ean c\u01a1 s\u1edf danh s\u00e1ch xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n Tuy nhi\u00ean, n\u1ed9i dung video v\u00e0 truy\u1ec1n ph\u00e1t video \u0111\u00e3 nhanh ch\u00f3ng tr\u01b0\u1edfng th\u00e0nh trong v\u00e0i n\u0103m qua. N\u0103m 2018, theo kh\u1ea3o s\u00e1t s\u1edf th\u00edch n\u1ed9i dung c\u1ee7a HubSpot , 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 th\u00edch n\u1ed9i dung video t\u1eeb b\u1ea5t k\u1ef3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n Ng\u00e0y nay, ti\u1ebfp th\u1ecb video kh\u00f4ng c\u00f2n l\u00e0 \u0111i\u1ec1u xa x\u1ec9, m\u00e0 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft, v\u1edbi s\u1ea3n xu\u1ea5t video, c\u0169ng c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng v\u00e0 nhanh h\u01a1n bao gi\u1edd h\u1ebft. Trong n\u0103m 2020 tr\u1edf \u0111i, ch\u00fang ta c\u00f3 th\u1ec3 mong \u0111\u1ee3i xu h\u01b0\u1edbng ti\u1ebfp t\u1ee5c, nh\u01b0ng c\u00e2u h\u1ecfi l\u00e0: v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c video ngo\u00e0i kia, l\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 khi\u1ebfn ch\u00fang ta ch\u00fa \u00fd?<\/p>\n V\u1edbi vi\u1ec7c video tr\u1edf n\u00ean b\u00e3o h\u00f2a h\u01a1n nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n, s\u1ebd r\u1ea5t th\u00fa v\u1ecb \u0111\u1ec3 xem n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1eb7c bi\u1ec7t l\u00e0 do xu h\u01b0\u1edbng ti\u1ebfp theo ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn ngay b\u00ean d\u01b0\u1edbi.<\/p>\n K\u1ec3 t\u1eeb cu\u1ed1i n\u0103m 2018 v\u00e0 trong su\u1ed1t n\u0103m 2019, podcast \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc v\u00e0 \u0111\u00e1nh c\u1eafp r\u1ea5t nhi\u1ec1u th\u1ecb ph\u1ea7n t\u1eeb c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n S\u1ef1 gia t\u0103ng \u0111\u1ed9t ng\u1ed9t c\u1ee7a podcast c\u00f3 th\u1ec3 m\u1ed9t ph\u1ea7n do cu\u1ed9c s\u1ed1ng ng\u00e0y c\u00e0ng b\u1eadn r\u1ed9n c\u1ee7a ch\u00fang ta: ch\u00fang ta c\u00f3 th\u1ec3 ti\u00eau th\u1ee5 podcast trong khi l\u00e0m vi\u1ec7c h\u00e0ng ng\u00e0y v\u00e0 \u0111i l\u1ea1i tr\u00ean m\u1ea1ng v\u00e0 ngay c\u1ea3 khi ch\u00fang ta l\u00e0m vi\u1ec7c, \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3, nh\u01b0ng ch\u00fang ta kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng video trong nh\u1eefng tr\u01b0\u1eddng h\u1ee3p n\u00e0y. T\u00f3m l\u1ea1i, th\u1ef1c ti\u1ec5n.<\/p>\n Ch\u00fang ta s\u1ebd th\u1ea5y nhi\u1ec1u podcast h\u01a1n \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n tr\u00ean m\u1ea1ng v\u00e0 \u0111\u01b0\u1ee3c nghe v\u00e0o n\u0103m 2020 v\u00e0 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u00ecm c\u00e1ch t\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7n t\u1ea1i c\u1ee7a h\u1ecd v\u1edbi \u0111\u1ecbnh d\u1ea1ng podcast hay th\u1eadm ch\u00ed c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u podcast podcast c\u1ee7a ri\u00eang h\u1ecd.<\/p>\n T\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ebfp th\u1ecb video, AI l\u00e0 t\u1eeb th\u00f4ng d\u1ee5ng ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 trong v\u00e0i n\u0103m qua v\u00e0 n\u0103m 2020 c\u00f3 th\u1ec3 l\u00e0 n\u0103m ch\u00fang ta th\u1ef1c s\u1ef1 ch\u1ee9ng ki\u1ebfn \u200b\u200bs\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a AI trong ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 b\u1ea5t k\u1ef3 l\u0129nh v\u1ef1c n\u00e0o kh\u00e1c l\u00e0 ‘s\u1ef1 tr\u1ed7i d\u1eady th\u1ef1c s\u1ef1 c\u1ee7a m\u00e1y’ -.<\/p>\n V\u1ea5n \u0111\u1ec1 l\u00e0, ch\u00fang ta g\u1ea7n nh\u01b0 ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng AI s\u1ebd l\u00e0m cho n\u00f3 tr\u1edf n\u00ean l\u1edbn h\u01a1n v\u00e0o n\u0103m 2020 tr\u1edf \u0111i, nh\u01b0ng kh\u00f3 d\u1ef1 \u0111o\u00e1n h\u01a1n v\u1ec1 c\u00e1ch AI s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n, \u0111\u01a1n gi\u1ea3n l\u00e0 v\u00ec kh\u1ea3 n\u0103ng v\u00f4 t\u1eadn c\u1ee7a n\u00f3.<\/p>\n Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y vi\u1ec7c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i h\u01a1n c\u00e1c chatbot trong nhi\u1ec1u doanh nghi\u1ec7p h\u01a1n. Tr\u1edf l\u1ea1i n\u0103m 2018, m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a Oracle \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng 80% th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng th\u00f4ng qua Chatbot v\u00e0o n\u0103m 2020 v\u00e0 40% millennials \u0111\u00e3 b\u00e1o c\u00e1o r\u1eb1ng h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi chatbot h\u00e0ng ng\u00e0y v\u00e0o n\u0103m 2019.<\/p>\n Ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u tri\u1ec3n khai AI h\u01a1n trong ti\u1ebfp th\u1ecb qua email v\u00e0 ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i: t\u1eeb t\u1ef1 \u0111\u1ed9ng h\u00f3a, ph\u00e2n kh\u00fac ng\u01b0\u1eddi d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a, l\u1eadp l\u1ecbch v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng kh\u1ea3 thi kh\u00e1c.<\/p>\n Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, ch\u00fang ta c\u0169ng c\u00f3 th\u1ec3 th\u1ea5y nh\u1eefng \u0111\u1ed5i m\u1edbi c\u0103n b\u1ea3n t\u1eeb m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u1edfi nghi\u1ec7p AI n\u1ed5i b\u1eadt \u0111ang c\u1ed1 g\u1eafng t\u1ea1o ra b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 l\u1edbn.<\/p>\n C\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng, nh\u1eefng thay \u0111\u1ed5i trong t\u00ecm ki\u1ebfm c\u1ee7a Google v\u00e0 s\u1ef1 b\u00e3o h\u00f2a c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, trong s\u1ed1 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, \u0111\u00e3 thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u00eanh ti\u1ebfp th\u1ecb – m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 v\u00e0 tri\u1ec7t \u0111\u1ec3 trong n\u0103m 2019.<\/p>\n H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang ph\u00e2n t\u00e1n v\u00e0 ph\u00e2n m\u1ea3nh: ch\u00fang t\u00f4i c\u00f3 th\u1ec3 mua h\u1ea7u h\u1ebft m\u1ecdi th\u1ee9 tr\u1ef1c ti\u1ebfp t\u1eeb trang web c\u1ee7a m\u00ecnh, b\u1ecf qua m\u1ecdi b\u01b0\u1edbc kh\u00e1c c\u1ee7a h\u00e0nh tr\u00ecnh.<\/p>\n Hi\u1ec7n t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 g\u00e2y ra s\u1ef1 gia t\u0103ng trong mua s\u1eafm th\u00fac \u0111\u1ea9y, ch\u1eafc ch\u1eafn c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho nhi\u1ec1u doanh nghi\u1ec7p. Tuy nhi\u00ean, b\u00e2y gi\u1edd kh\u00f3 kh\u0103n h\u01a1n \u0111\u1ec3 tham gia v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i ph\u00e1t tri\u1ec3n m\u1ed9t phi\u00ean b\u1ea3n ‘m\u1edbi’ c\u1ee7a k\u00eanh ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng phi tuy\u1ebfn t\u00ednh ph\u00e2n t\u00e1n v\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch: t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t .<\/p>\n \u0110\u00e2y s\u1ebd l\u00e0 xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai, kh\u00f4ng c\u00f2n t\u1eadp trung v\u00e0o t\u1eebng k\u00eanh \/ chi\u1ebfn d\u1ecbch, m\u00e0 nh\u00ecn v\u00e0o h\u00e0nh tr\u00ecnh bao tr\u00f9m, ph\u00e2n t\u00e1n c\u1ee7a kh\u00e1ch h\u00e0ng qua c\u00e1c k\u00eanh v\u00e0 thi\u1ebft b\u1ecb ti\u1ebfp th\u1ecb kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lo\u1ea1i kh\u00e1c nhau \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n T\u1ef1 \u0111\u1ed9ng h\u00f3a, r\u00f5 r\u00e0ng, s\u1ebd l\u00e0 m\u1ed9t ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y v\u00e0 AI (nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean) c\u00f3 th\u1ec3 \u0111\u00f3ng m\u1ed9t vai tr\u00f2 l\u1edbn trong n\u0103m 2020 tr\u1edf \u0111i.<\/p>\n V\u1eabn k\u1ebft n\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n (ho\u1eb7c ph\u00e1 h\u1ee7y?) C\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, gi\u1edd \u0111\u00e2y ti\u1ebfp th\u1ecb kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang t\u00f4i v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c. Kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 ch\u1ec9 cho h\u1ecd th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0ng h\u1ecd ph\u1ea3i tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn n\u00f3 \u0111\u1ec3 tin t\u01b0\u1edfng v\u00e0o uy t\u00edn c\u1ee7a b\u1ea1n.<\/p>\n T\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia s\u1ebd c\u00f2n quan tr\u1ecdng h\u01a1n tr\u01b0\u1edbc. Kh\u00f4ng c\u00f2n \u0111\u1ee7 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi nh\u01b0 th\u1ebf n\u00e0o qua qu\u1ea3ng c\u00e1o hay c\u00f3 th\u1ec3 l\u00e0 video video, b\u1ea5t k\u1ec3 video \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, h\u1ecd c\u1ea7n tr\u1ea3i nghi\u1ec7m b\u1eb1ng c\u00e1ch n\u00e0o \u0111\u00f3.<\/p>\n Ki\u1ec3m tra c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i v\u1ec1 c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c khuy\u1ebfn ngh\u1ecb ngang h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a ti\u1ebfp th\u1ecb tr\u1ea3i nghi\u1ec7m n\u00e0y, v\u00ec v\u1eady l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (b\u00ean ph\u1ea3i) c\u00f3 th\u1ec3 gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 l\u1eafng nghe ti\u1ebfng n\u00f3i c\u1ee7a b\u1ea1n.<\/p>\n Ti\u1ebfp th\u1ecb 1: 1 Ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp ho\u1eb7c ti\u1ebfp th\u1ecb m\u1ed9t \u0111\u1ed1i m\u1ed9t, v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c CRM t\u1eadp trung v\u00e0o c\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a (m\u1ed9t \u0111\u1ed1i m\u1ed9t) v\u1edbi m\u1ed7i kh\u00e1ch h\u00e0ng. \u00dd t\u01b0\u1edfng ch\u00ednh l\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta v\u01b0\u1ee3t qua m\u1ecdi \u1ed3n \u00e0o c\u1ee7a th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 b\u00e3o h\u00f2a, \u0111\u1ed3ng th\u1eddi c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed1t h\u01a1n t\u1ed1i \u0111a h\u00f3a ROI ti\u1ebfp th\u1ecb t\u1ed1i \u0111a.<\/p>\n M\u1eb7t kh\u00e1c, d\u1eef li\u1ec7u tr\u00ean m\u00e1y bay l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u01b0a d\u1eef li\u1ec7u ngo\u1ea1i tuy\u1ebfn v\u00e0o v\u01b0\u01a1ng qu\u1ed1c tr\u1ef1c tuy\u1ebfn v\u00e0 trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, chuy\u1ec3n \u0111\u1ed5i h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng ngo\u1ea1i tuy\u1ebfn th\u00e0nh b\u1ed9 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/p>\n D\u1eef li\u1ec7u tr\u00ean t\u00e0u l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 \u0111ang ph\u00e1t tri\u1ec3n v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh ch\u00f3ng trong su\u1ed1t n\u0103m 2019, v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea1t m\u1ee9c v\u1ed1n h\u00f3a th\u1ecb tr\u01b0\u1eddng 1 t\u1ef7 \u0111\u00f4 la v\u00e0o n\u0103m 2020 . Trong th\u1ef1c t\u1ebf, ch\u00fang ta c\u00f3 th\u1ec3, v\u00ed d\u1ee5, nghi\u00ean c\u1ee9u c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng ngo\u1ea1i tuy\u1ebfn (v\u00ed d\u1ee5: th\u00f4ng tin danh thi\u1ebfp) v\u00e0 s\u1eed d\u1ee5ng PII (Th\u00f4ng tin nh\u1eadn d\u1ea1ng c\u00e1 nh\u00e2n) \u0111\u1ec3 t\u00ecm \u0111\u1ed1i t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1 tr\u1ef1c tuy\u1ebfn.<\/p>\n Tuy nhi\u00ean, n\u00f3i chung, ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ho\u1eb7c ti\u1ebfp th\u1ecb d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft s\u1ebd c\u00f2n l\u1edbn h\u01a1n n\u1eefa trong n\u0103m 2020.<\/p>\n \u0110\u1ec3 tr\u1ea3 l\u1eddi cho Qu\u1ea3ng c\u00e1o Carousel c\u1ee7a Facebook , Google g\u1ea7n \u0111\u00e2y \u0111\u00e3 ra m\u1eaft Google Gallery Ads v\u00e0o n\u0103m 2019 .<\/p>\n Gallery Ads v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 m\u1ed9t phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a t\u00ecm ki\u1ebfm c\u00f3 tr\u1ea3 ti\u1ec1n, c\u00f3 qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 vu\u1ed1t (gi\u1ed1ng nh\u01b0 Qu\u1ea3ng c\u00e1o Carousel c\u1ee7a Facebook), v\u1edbi tr\u1ecdng t\u00e2m ch\u00ednh l\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng h\u00ecnh \u1ea3nh. V\u1ec1 b\u1ea3n ch\u1ea5t, cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng h\u00ecnh \u1ea3nh v\u00e0 t\u00ednh t\u01b0\u01a1ng t\u00e1c, hai th\u00e0nh ph\u1ea7n ch\u00ednh \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong th\u1ebf gi\u1edbi r\u1ea5t b\u00e3o h\u00f2a n\u00e0y.<\/p>\n M\u1eb7c d\u00f9 vi\u1ec7c \u00e1p d\u1ee5ng Gallery Ads v\u1eabn c\u00f2n kh\u00e1 th\u1ea5p v\u00e0o n\u0103m 2019, n\u00f3 \u0111\u00e3 ra m\u1eaft b\u1ea3n beta v\u00e0o th\u00e1ng 8 – nh\u01b0ng ch\u00fang ta c\u00f3 th\u1ec3 hy v\u1ecdng n\u00f3 s\u1ebd c\u00f2n ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa v\u00e0o n\u0103m 2020 v\u00e0 sau \u0111\u00f3, khi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a n\u00f3 (v\u00e0 nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1eddng h\u1ee3p h\u01a1n v\u1ec1 s\u1eed d\u1ee5ng c\u1ee7a n\u00f3 \u0111ang \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1).<\/p>\n Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 l\u00e0 v\u1ea5n \u0111\u1ec1 l\u1edbn trong n\u0103m 2018 v\u00e0 2019, ch\u1ee7 y\u1ebfu l\u00e0 do c\u00e1c l\u1ed7i ng\u1edb ng\u1ea9n li\u00ean t\u1ee5c c\u1ee7a Facebook, m\u00e0 c\u1ea3 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 kh\u00e1c nh\u01b0 Google. C\u00e1c ph\u1ea3n \u1ee9ng d\u01b0\u1edbi d\u1ea1ng c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 nh\u01b0 GDPR v\u00e0 g\u1ea7n \u0111\u00e2y l\u00e0 CCPA) \u0111\u00e3 \u0111\u01b0\u1ee3c ban h\u00e0nh v\u00e0 c\u00e1c kho\u1ea3n ph\u1ea1t k\u1ef7 l\u1ee5c li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u c\u0169ng \u0111\u00e3 ph\u00e1t sinh v\u00e0o n\u0103m 2019.<\/p>\n Khi internet ph\u00e1t tri\u1ec3n l\u1edbn h\u01a1n v\u00e0 nhanh h\u01a1n bao gi\u1edd h\u1ebft, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a 5G v\u00e0 WiFi 6, c\u00e1c r\u1ee7i ro li\u00ean quan \u0111\u1ebfn quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 vi ph\u1ea1m b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u0169ng s\u1ebd ng\u00e0y c\u00e0ng l\u1edbn h\u01a1n. M\u1eb7c d\u00f9 kh\u00f4ng tr\u1ef1c ti\u1ebfp l\u00e0m c\u00f4ng vi\u1ec7c ti\u1ebfp th\u1ecb, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3i l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c nh\u00f3m kh\u00e1c \u0111\u1ec3 gi\u1ea3m thi\u1ec3u r\u1ee7i ro ti\u1ec1m \u1ea9n do vi ph\u1ea1m an ninh, \u0111\u1ed3ng th\u1eddi \u0111\u1ea3m b\u1ea3o cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 ch\u00ednh s\u00e1ch c\u1ee7a c\u00f4ng ty v\u1ec1 b\u1ea3o m\u1eadt.<\/p>\n C\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi n\u1ed5i trong b\u1ea3o m\u1eadt d\u1eef li\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p kh\u1ea3 thi trong n\u0103m 2020. C\u00f4ng ngh\u1ec7 Bi\u1ebft kh\u00e1ch h\u00e0ng (KYC) c\u1ee7a b\u1ea1n s\u1ebd c\u00f2n quan tr\u1ecdng h\u01a1n v\u00e0o n\u0103m 2020, v\u1eeba b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n t\u1ed1t h\u01a1n v\u1eeba ph\u00e1t hi\u1ec7n c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n.<\/p>\n Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 s\u1eafp t\u1edbi v\u00e0o n\u0103m 2020 nh\u1ea5n m\u1ea1nh m\u1ed9t \u0111i\u1ec1u: s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 con ng\u01b0\u1eddi, theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. M\u1ed9t m\u1eb7t, kh\u00e1ch h\u00e0ng \u0111ang \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n c\u00e1 nh\u00e2n, li\u00ean l\u1ea1c c\u1ee7a con ng\u01b0\u1eddi t\u1eeb c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u0103ng tr\u01b0\u1edfng , nh\u01b0ng m\u1eb7t kh\u00e1c, nhu c\u1ea7u h\u1ecdc m\u00e1y, c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111ang t\u0103ng nhanh.<\/p>\n","protected":false},"excerpt":{"rendered":" Ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bnhi\u1ec1u thay \u0111\u1ed5i quan tr\u1ecdng, c\u1ea3 hai t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c trong su\u1ed1t n\u0103m 2018 v\u00e0 2019. V\u00e0o cu\u1ed1i n\u0103m 2019, ch\u00fang t\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng thay \u0111\u1ed5i l\u1edbn do tri\u1ec3n khai d\u1eef li\u1ec7u l\u1edbn v\u00e0 AI, c\u0169ng nh\u01b0 […]\n","protected":false},"author":8,"featured_media":756,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,30],"tags":[52,89],"class_list":["post-754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-marketing","category-tai-nguyen-marketing","tag-chien-luoc-tiep-thi","tag-doanh-nghiep"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/754"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=754"}],"version-history":[{"count":0,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/754\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/756"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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