{"id":859,"date":"2020-08-12T11:17:00","date_gmt":"2020-08-12T04:17:00","guid":{"rendered":"https:\/\/nhacaifun88.xyz\/?p=859"},"modified":"2020-08-12T11:17:00","modified_gmt":"2020-08-12T04:17:00","slug":"chien-luoc-marketing-cho-cac-cong-ty-khoi-nghiep-huong-dan-nam-2020","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/chien-luoc-marketing-cho-cac-cong-ty-khoi-nghiep-huong-dan-nam-2020\/","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c marketing cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p: H\u01b0\u1edbng d\u1eabn n\u0103m 2020"},"content":{"rendered":"

B\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u1edbi ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi b\u1eaft \u0111\u1ea7u l\u00e0 l\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn – x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c tri\u1ec3n khai ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/strong><\/p>\n

Thay v\u00ec \u0111\u1ea9y th\u00f4ng \u0111i\u1ec7p c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ebfn kh\u00e1ch h\u00e0ng nh\u01b0 trong ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng (ho\u1eb7c ti\u1ebfp th\u1ecb ra ngo\u00e0i), ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ebfn v\u1edbi ch\u00fang t\u00f4i. \u00dd t\u01b0\u1edfng l\u00e0, v\u00ec kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u00e3 b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng g\u00ec b\u1ea1n \u0111ang cung c\u1ea5p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i s\u1ebd cao h\u01a1n.<\/p>\n

Nghe c\u00f3 v\u1ebb th\u00fa v\u1ecb?<\/strong><\/p>\n

Trong h\u01b0\u1edbng d\u1eabn n\u00e0y, ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch ch\u00fang ta c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc cho c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0o n\u0103m 2020, nh\u01b0ng \u0111\u1ec3 ch\u00fang ta \u1edf c\u00f9ng m\u1ed9t trang, tr\u01b0\u1edbc ti\u00ean ch\u00fang ta h\u00e3y th\u1ea3o lu\u1eadn v\u1ec1 kh\u00e1i ni\u1ec7m ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc.<\/p>\n

T\u1ea1i sao Inbound Marketing cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p?<\/strong><\/span><\/p>\n

V\u1ea5n \u0111\u1ec1 c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 \u0111\u1ea7u ra c\u00f3 th\u1ec3 \u00edt h\u1eefu h\u00ecnh h\u01a1n so v\u1edbi chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Ti\u1ebfp th\u1ecb n\u1ed9i dung c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u th\u1eddi gian tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 \u0111\u00e1ng k\u1ec3. M\u1eb7t kh\u00e1c, nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng mong mu\u1ed1n k\u1ebft qu\u1ea3 h\u1eefu h\u00ecnh, nhanh ch\u00f3ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/p>\n

Tuy nhi\u00ean, c\u00f3 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p v\u00e0 v\u00ec v\u1eady, t\u1ed1t nh\u1ea5t l\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00ean b\u1eaft \u0111\u1ea7u \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t.<\/p>\n

H\u1ecd \u0111ang:<\/p>\n

Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c quan tr\u1ecdng trong b\u1ea5t k\u1ef3 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00e0o l\u00e0 ngu\u1ed3n v\u1ed1n h\u1ea1n ch\u1ebf, th\u01b0\u1eddng chuy\u1ec3n th\u00e0nh ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb h\u1ea1n ch\u1ebf. M\u1eb7t kh\u00e1c, ti\u1ebfp th\u1ecb ra ngo\u00e0i h\u00e0ng lo\u1ea1t nh\u01b0 qu\u1ea3ng c\u00e1o kh\u00f4ng ch\u1ec9 t\u1ed1n k\u00e9m m\u00e0 c\u00f2n tr\u1edf n\u00ean k\u00e9m hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay.<\/p>\n

\u0110\u00e2y l\u00e0 l\u00fac m\u00e0 ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed. Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn, c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 SEO, v\u00e0 c\u1ea3 hai \u0111\u1ec1u c\u00f3 gi\u00e1 c\u1ea3 r\u1ea5t ph\u1ea3i ch\u0103ng v\u00e0 th\u1eadm ch\u00ed ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed n\u1ebfu b\u1ea1n t\u1ef1 l\u00e0m m\u1ecdi th\u1ee9.<\/p>\n

B\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng v\u1edbi ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb h\u1ea1n ch\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n

Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc gi\u00fap x\u00e2y d\u1ef1ng uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p l\u00e0 kh\u00f4ng ai bi\u1ebft \u0111\u1ebfn b\u1ea1n, v\u00e0 v\u00ec v\u1eady r\u00f5 r\u00e0ng l\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u1ebd kh\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 tri\u1ec3n v\u1ecdng m\u1edbi h\u01a1n.<\/p>\n

Trung t\u00e2m c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 vi\u1ec7c xu\u1ea5t b\u1ea3n nh\u1ea5t qu\u00e1n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f3 li\u00ean quan v\u00e0 n\u1ed9i dung hi\u1ec7n l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ch\u00fang t\u00f4i thi\u1ebft l\u1eadp uy t\u00edn v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng \/ chuy\u00ean gia c\u1ee7a ng\u00e0nh.<\/p>\n

Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p t\u1eadn d\u1ee5ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, thuy\u1ebft ph\u1ee5c m\u1ecdi ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i.<\/p>\n

K\u1ebft qu\u1ea3 b\u1ec1n v\u1eefng<\/span><\/strong><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 x\u00e2y d\u1ef1ng k\u1ebft n\u1ed1i b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5: m\u1ed9t khi m\u1ed9t b\u00e0i \u0111\u0103ng blog \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng tr\u00ean trang \u0111\u1ea7u ti\u00ean c\u1ee7a SERP c\u1ee7a Google, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n trong nhi\u1ec1u th\u00e1ng ho\u1eb7c th\u1eadm ch\u00ed nhi\u1ec1u n\u0103m ngay c\u1ea3 khi b\u1ea1n \u0111\u00e3 ng\u1eebng chi ti\u00eau cho n\u00f3. So s\u00e1nh \u0111i\u1ec1u n\u00e0y v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, n\u01a1i b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 t\u00e1c \u0111\u1ed9ng n\u00e0o khi ng\u1eebng \u0111\u1eb7t qu\u1ea3ng c\u00e1o.<\/p>\n

M\u1ed9t l\u1ea7n n\u1eefa, \u0111i\u1ec1u n\u00e0y s\u1ebd li\u00ean quan \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 ROI c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n. Khi b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p cho kh\u00e1n gi\u1ea3 ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh, m\u1ecdi th\u1ee9 kh\u00e1c s\u1ebd tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 tri\u1ec3n v\u1ecdng<\/span><\/strong><\/p>\n

Trong khi ph\u1ea7n c\u1ed1t l\u00f5i c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 t\u1ea1o ra nh\u1eadn th\u1ee9c, c\u00f3 m\u1ed9t l\u1ee3i th\u1ebf quan tr\u1ecdng kh\u00e1c c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc: n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 thu h\u00fat \u0111\u00fang lo\u1ea1i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

Nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c l\u00e0 l\u1ee3i \u00edch ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc so v\u1edbi c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n, ph\u00f9 h\u1ee3p cao, ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 chi ph\u00ed v\u00e0 ROI c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc.<\/p>\n

Truy\u1ec1n th\u00f4ng hai chi\u1ec1u<\/span><\/strong><\/p>\n

Trong th\u1ebf gi\u1edbi truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ng\u00e0y nay, ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ec3 kh\u00e1n gi\u1ea3 t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i. Tuy nhi\u00ean, \u0111\u1ed3ng th\u1eddi, ch\u00fang ta c\u00f3 th\u1ec3 l\u1eafng nghe cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

Do \u0111\u00f3, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y. Ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ngu\u1ed3n d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc to\u00e0n di\u1ec7n cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p: T\u1eebng b\u01b0\u1edbc m\u1ed9t<\/span><\/strong><\/p>\n

B\u00e2y gi\u1edd ch\u00fang ta \u0111\u00e3 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1i ni\u1ec7m ban \u0111\u1ea7u c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc v\u00e0 nh\u1eefng l\u1ee3i \u00edch c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, \u1edf \u0111\u00e2y ch\u00fang ta s\u1ebd th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch ch\u00fang ta c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p.<\/p>\n

M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n, nh\u01b0ng vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng s\u1ebd gi\u00fap \u00edch \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u00ec ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i l\u00e2u d\u00e0i.<\/p>\n

Nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean, c\u00f3 b\u1ed1n giai \u0111o\u1ea1n kh\u00e1c nhau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc:<\/strong><\/p>\n

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  1. Thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o n\u1ed9i dung c\u1ee7a b\u1ea1n<\/li>\n
  2. Chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi l\u1ea1 th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li>\n
  3. Ch\u1ed1t l\u1ea1i kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n<\/li>\n
  4. \u0110\u01b0a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9<\/li>\n<\/ol>\n

    Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc t\u1eebng b\u01b0\u1edbc c\u1ee7a ch\u00fang t\u00f4i b\u00ean d\u01b0\u1edbi c\u0169ng s\u1ebd d\u1ef1a tr\u00ean b\u1ed1n giai \u0111o\u1ea1n kh\u00e1c nhau n\u00e0y. V\u00ec v\u1eady, ch\u00fang ta h\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1i \u0111\u1ea7u ti\u00ean.<\/p>\n

    B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

    B\u01b0\u1edbc c\u01a1 b\u1ea3n nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 x\u00e1c \u0111\u1ecbnh (c\u00e1c) m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

    M\u1eb7c d\u00f9 trong h\u1ea7u h\u1ebft c\u00e1c tr\u01b0\u1eddng h\u1ee3p, m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o trang web \/ n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i, nh\u01b0ng t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean suy ngh\u0129 tr\u01b0\u1edbc ch\u00ednh x\u00e1c nh\u1eefng g\u00ec b\u1ea1n \u0111ang mong \u0111\u1ee3i t\u1eeb chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc.<\/p>\n

    N\u00f3i chung, m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n ph\u1ea3i ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau kinh doanh t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng doanh thu l\u00ean 20%, th\u00ec \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc t\u0103ng 100% (v\u1edbi \u01b0\u1edbc t\u00ednh s\u01a1 b\u1ed9 l\u00e0 20% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i).<\/p>\n

    M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau TH\u00d4NG MINH:<\/strong><\/p>\n

      \n
    • C\u1ee5 th\u1ec3: n\u00f3 ph\u1ea3i r\u00f5 r\u00e0ng v\u00e0 ch\u1ec9 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3 \u0111\u1ec3 c\u1ea3i thi\u1ec7n<\/li>\n
    • C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng: ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh KPI v\u00e0 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn tr\u00ecnh th\u00f4ng qua c\u00e1c ch\u1ec9 s\u1ed1<\/li>\n
    • C\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh: ch\u00fang t\u00f4i c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ecbnh ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau n\u00e0y<\/li>\n
    • Realistic: c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. C\u00f3 m\u1ed9t m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c duy tr\u00ec tinh th\u1ea7n c\u1ee7a nh\u00f3m c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau l\u1edbn, b\u1ea1n c\u00f3 th\u1ec3 chia n\u00f3 th\u00e0nh nh\u1eefng c\u1ed9t m\u1ed1c nh\u1ecf h\u01a1n, d\u1ec5 \u0111\u1ea1t \u0111\u01b0\u1ee3c h\u01a1n.<\/li>\n
    • Li\u00ean quan \u0111\u1ebfn th\u1eddi gian: b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t th\u1eddi h\u1ea1n cho t\u1eebng m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng ti\u1ebfn \u0111\u1ed9<\/li>\n<\/ul>\n

      B\u1ea1n s\u1ebd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ti\u1ebfn tr\u00ecnh c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc d\u1ef1a tr\u00ean m\u1ee5c ti\u00eau n\u00e0y v\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i th\u01b0\u1eddng xuy\u00ean ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c trong n\u01b0\u1edbc c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c KPI n\u00e0y.<\/p>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c:<\/strong><\/p>\n

        \n
      • T\u1ea1o 1.000 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi trong v\u00f2ng 3 th\u00e1ng<\/li>\n
      • C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean 30% trong v\u00f2ng m\u1ed9t n\u0103m<\/li>\n
      • Gi\u1ea3m 20% th\u1eddi gian gi\u00e1n \u0111o\u1ea1n trong v\u00f2ng m\u1ed9t n\u0103m<\/li>\n<\/ul>\n

        X\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3 v\u00e0 ch\u00fang t\u00f4i s\u1ebd s\u1eed d\u1ee5ng ch\u00fang l\u00e0m n\u1ec1n t\u1ea3ng cho c\u00e1c b\u01b0\u1edbc sau.<\/p>\n

        B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

        M\u1ed9t ph\u1ea7n r\u1ea5t quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n

        B\u01b0\u1edbc 3: L\u1eadp k\u1ebf ho\u1ea1ch c\u00e1ch thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n<\/span><\/strong><\/p>\n

        B\u01b0\u1edbc n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc: thu h\u00fat. \u0110\u00e2y l\u00e0 v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i s\u1ebd thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0o n\u1ec1n t\u1ea3ng c\u1ee7a ch\u00fang t\u00f4i (ch\u1ee7 y\u1ebfu l\u00e0 trang web) v\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c.<\/p>\n

        Nh\u00ecn chung, c\u00f3 ba k\u00eanh c\u1ed1t l\u00f5i c\u1ea7n t\u1eadp trung trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y: ti\u1ebfp th\u1ecb n\u1ed9i dung, SEO v\u00e0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0ng trong b\u01b0\u1edbc n\u00e0y, ch\u00fang t\u00f4i s\u1ebd ch\u1ee7 y\u1ebfu t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch thu h\u00fat kh\u00e1ch truy c\u1eadp b\u1eb1ng ba k\u00eanh n\u00e0y.<\/p>\n

        Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/p>\n

        V\u00ec SEO s\u1ebd l\u00e0 c\u00e1ch ch\u00ednh c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i, v\u00ec v\u1eady t\u1ea5t c\u1ea3 vi\u1ec7c t\u1ea1o n\u1ed9i dung c\u1ee7a ch\u00fang t\u00f4i n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a th\u00edch h\u1ee3p. \u0110i\u1ec1u r\u1ea5t quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm ra c\u00e1ch \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm n\u1ed9i dung \u0111\u1ec3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang c\u01a1 h\u1ed9i.<\/p>\n

        C\u00f3 ba nguy\u00ean t\u1eafc ch\u00ednh trong vi\u1ec7c t\u00ecm t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i:<\/strong><\/p>\n

          \n
        1. T\u1eeb kh\u00f3a m\u1ee5c ti\u00eau ph\u1ea3i c\u00f3 li\u00ean quan \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i. \u0110i\u1ec1u n\u00e0y ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u00f4ng qua l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng . Ch\u00fang ta n\u00ean nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm \u0111\u1ee7 cao.<\/li>\n
        2. C\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau ph\u1ea3i c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n \u0111ang nh\u1eafm m\u1ee5c ti\u00eau \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 25, th\u00ec c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn ‘Netflix’ c\u00f3 th\u1ec3 ph\u1ed5 bi\u1ebfn, nh\u01b0ng ch\u00fang c\u00f3 th\u1ec3 kh\u00f4ng li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n
        3. T\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch v\u00e0 d\u00f2ng th\u1eddi gian c\u1ee7a b\u1ea1n, s\u1ef1 c\u1ea1nh tranh cho c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau n\u00e0y ph\u1ea3i c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c. Ngay c\u1ea3 khi t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau r\u1ea5t ph\u1ed5 bi\u1ebfn, b\u1ea1n c\u0169ng kh\u00f4ng n\u00ean theo \u0111u\u1ed5i n\u00f3 n\u1ebfu s\u1ef1 c\u1ea1nh tranh qu\u00e1 n\u1eb7ng so v\u1edbi \u0111i\u1ec1u ki\u1ec7n hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n.<\/li>\n<\/ol>\n

          L\u1eadp danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1eb7t m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a b\u1ea1n t\u00f9y thu\u1ed9c v\u00e0o ba y\u1ebfu t\u1ed1 tr\u00ean.<\/p>\n

          L\u1ecbch bi\u00ean t\u1eadp<\/strong><\/p>\n

          D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 th\u1ef1c hi\u1ec7n \u1edf tr\u00ean, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf l\u1ecbch bi\u00ean t\u1eadp l\u00e0m n\u1ec1n t\u1ea3ng cho k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/p>\n

          L\u1ecbch bi\u00ean t\u1eadp n\u00ean bao g\u1ed3m:<\/strong><\/em><\/p>\n

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          • N\u1ed9i dung l\u00e0 g\u00ec: t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau, \u00fd t\u01b0\u1edfng ch\u1ee7 \u0111\u1ec1, b\u1ea3n nh\u00e1p s\u01a1 b\u1ed9, v.v.<\/li>\n
          • N\u01a1i n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n: n\u1ec1n t\u1ea3ng n\u00e0o b\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung v\u00e0 v\u1edbi lo\u1ea1i n\u00e0o<\/li>\n
          • Khi n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n: ti\u1ebfn tr\u00ecnh khi b\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung<\/li>\n<\/ul>\n

            Ngo\u00e0i ra, trong vi\u1ec7c ph\u00e1t tri\u1ec3n l\u1ecbch n\u1ed9i dung c\u1ee7a b\u1ea1n, \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ea7n xem x\u00e9t:<\/strong><\/em><\/p>\n

              \n
            • T\u1ea7n su\u1ea5t b\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a m\u00ecnh? Quy\u1ebft \u0111\u1ecbnh t\u1ea7n su\u1ea5t b\u1ea1n s\u1ebd xu\u1ea5t b\u1ea3n n\u1ed9i dung c\u1ee7a m\u00ecnh: h\u00e0ng ng\u00e0y, m\u1ed9t l\u1ea7n m\u1ed9t tu\u1ea7n, ba l\u1ea7n m\u1ed9t tu\u1ea7n, v.v. Quy\u1ebft \u0111\u1ecbnh v\u1ec1 y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap \u00edch cho c\u00e1ch b\u1ea1n thi\u1ebft k\u1ebf l\u1ecbch n\u1ed9i dung c\u1ee7a m\u00ecnh.<\/li>\n
            • C\u00f3 bao nhi\u00eau ng\u01b0\u1eddi s\u1ebd s\u1eed d\u1ee5ng l\u1ecbch n\u00e0y? N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u th\u00e0nh vi\u00ean trong nh\u00f3m l\u00e0m vi\u1ec7c tr\u00ean n\u1ed9i dung c\u1ee7a m\u00ecnh, th\u00ec b\u1ea1n n\u00ean s\u1eed d\u1ee5ng m\u1ed9t n\u1ec1n t\u1ea3ng cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi c\u1ed9ng t\u00e1c v\u00e0 \u0111\u1ed9ng n\u00e3o tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng n\u1ebfu m\u1ed9t s\u1ed1 \/ t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m c\u1ee7a b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c t\u1eeb xa.<\/li>\n
            • C\u00e1c lo\u1ea1i n\u1ed9i dung b\u1ea1n s\u1ebd t\u1ea3i l\u00ean. Quy\u1ebft \u0111\u1ecbnh xem b\u1ea1n s\u1ebd ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t lo\u1ea1i n\u1ed9i dung (t\u1ee9c l\u00e0 b\u00e0i \u0111\u0103ng tr\u00ean blog) hay v\u00e0o m\u1ed9t s\u1ed1 lo\u1ea1i n\u1ed9i dung kh\u00e1c nhau (t\u1ee9c l\u00e0 video, podcast, v.v.)<\/li>\n
            • Qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n n\u1ed9i dung. X\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n kh\u00e1c nhau m\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i tr\u1ea3i qua tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n, bao g\u1ed3m quy tr\u00ecnh ph\u00ea duy\u1ec7t b\u1eaft bu\u1ed9c trong qu\u00e1 tr\u00ecnh kh\u1edfi \u0111\u1ed9ng c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean \u0111i\u1ec1u ch\u1ec9nh l\u1ecbch c\u1ee7a m\u00ecnh \u0111\u1ec3 n\u00f3 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t gi\u1eefa hai d\u1ef1 \u00e1n t\u01b0\u01a1ng t\u1ef1 \u0111ang trong c\u00e1c giai \u0111o\u1ea1n quy tr\u00ecnh kh\u00e1c nhau.<\/li>\n<\/ul>\n

              Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, h\u00e3y ch\u1ecdn n\u1ec1n t\u1ea3ng v\u00e0 \/ ho\u1eb7c \u0111\u1ecbnh d\u1ea1ng ph\u00f9 h\u1ee3p m\u00e0 b\u1ea1n s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o l\u1ecbch c\u1ee7a m\u00ecnh. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Excel c\u01a1 b\u1ea3n (ho\u1eb7c Google Trang t\u00ednh) cho m\u1ee5c \u0111\u00edch n\u00e0y, nh\u01b0ng b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 Trello ho\u1eb7c CoSchedule n\u1ebfu b\u1ea1n mu\u1ed1n c\u00e1c t\u00ednh n\u0103ng c\u1ed9ng t\u00e1c.<\/p>\n

              L\u1eadp k\u1ebf ho\u1ea1ch tri\u1ec3n khai SEO c\u1ee7a b\u1ea1n<\/strong><\/p>\n

              Vi\u1ec7c tri\u1ec3n khai SEO cho c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p s\u1ebd bao g\u1ed3m hai kh\u00eda c\u1ea1nh kh\u00e1c nhau:<\/p>\n

                \n
              • SEO t\u1ea1i ch\u1ed7: T\u1ed1i \u01b0u h\u00f3a SEO \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean trang web c\u1ee7a b\u1ea1n, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh hai:\n
                  \n
                • Phi k\u1ef9 thu\u1eadt: t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c t\u1ed1i \u01b0u h\u00f3a kh\u00e1c li\u00ean quan \u0111\u1ebfn n\u1ed9i dung (b\u1ed1 c\u1ee5c, s\u1ed1 l\u01b0\u1ee3ng t\u1eeb, v.v.)<\/li>\n
                • K\u1ef9 thu\u1eadt: t\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt c\u1ee7a trang web c\u1ee7a b\u1ea1n bao g\u1ed3m nh\u01b0ng kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf t\u1ed1c \u0111\u1ed9 trang web, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u00f4 t\u1ea3 META, v.v.<\/li>\n<\/ul>\n<\/li>\n
                • SEO ngo\u00e0i trang web: \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1ec1 vi\u1ec7c t\u1ea1o li\u00ean k\u1ebft ng\u01b0\u1ee3c \u0111\u1ebfn n\u1ed9i dung nh\u01b0ng c\u0169ng s\u1ebd bao g\u1ed3m vi\u1ec7c duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ph\u1ea3n h\u1ed3i c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1, v.v.<\/li>\n<\/ul>\n

                  T\u1ed1i \u01b0u h\u00f3a SEO c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 kh\u00e1 s\u00e2u v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra v\u1edbi Mike Khorev n\u1ebfu b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111\u1ea1i l\u00fd ho\u1eb7c d\u1ecbch v\u1ee5 SEO kh\u1edfi nghi\u1ec7p . Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n xem x\u00e9t khi th\u1ef1c hi\u1ec7n SEO cho ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc:<\/p>\n

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                  1. Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t c\u1ee7a s\u1ef1 th\u00e0nh c\u00f4ng trong SEO. N\u1ebfu n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p, s\u1edbm hay mu\u1ed9n b\u1ea1n c\u0169ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng li\u00ean k\u1ebft ng\u01b0\u1ee3c c\u00f3 gi\u00e1 tr\u1ecb \u0111\u00f3 v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 n\u00f3 s\u1ebd t\u0103ng x\u1ebfp h\u1ea1ng SERP c\u1ee7a b\u1ea1n. M\u1eb7t kh\u00e1c, kh\u00f4ng c\u00f3 s\u1ed1 l\u01b0\u1ee3ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0o c\u00f3 th\u1ec3 gi\u00fap n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p x\u1ebfp h\u1ea1ng cao h\u01a1n.<\/li>\n
                  2. Li\u00ean k\u1ebft ng\u01b0\u1ee3c v\u1eabn l\u00e0 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng quan tr\u1ecdng nh\u1ea5t trong SEO. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c backlink hi\u1ec7n nay quan tr\u1ecdng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng. Tuy nhi\u00ean, hi\u1ec3n nhi\u00ean, vi\u1ec7c nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng cao t\u1eeb c\u00e1c trang web c\u00f3 th\u1ea9m quy\u1ec1n, n\u1ed5i ti\u1ebfng n\u00f3i th\u00ec d\u1ec5 h\u01a1n l\u00e0m. Tuy nhi\u00ean, m\u1eb7c d\u00f9 c\u00f3 th\u1ec3 c\u00f3 v\u00f4 s\u1ed1 chi\u1ebfn thu\u1eadt x\u00e2y d\u1ef1ng li\u00ean k\u1ebft m\u00e0 ch\u00fang ta c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng, nh\u01b0ng cu\u1ed1i c\u00f9ng, ch\u00fang s\u1ebd gi\u1ea3m xu\u1ed1ng ch\u1ec9 c\u00f2n hai:<\/li>\n<\/ol>\n
                      \n
                    • M\u00f3c li\u00ean k\u1ebft: v\u1ec1 c\u01a1 b\u1ea3n, cung c\u1ea5p cho h\u1ecd l\u00fd do \u0111\u1ec3 li\u00ean k\u1ebft n\u1ed9i dung c\u1ee7a b\u1ea1n. Bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0\n
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                      • D\u1eef li\u1ec7u ho\u1eb7c th\u00f4ng tin duy nh\u1ea5t, v\u00ed d\u1ee5, b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u, l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, v.v. Th\u00f4ng tin m\u00e0 ch\u1ec9 b\u1ea1n s\u1edf h\u1eefu.<\/li>\n
                      • N\u1ed9i dung c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 nh\u01b0 \u1ea3nh ho\u1eb7c \u0111\u1ed3 h\u1ecda th\u00f4ng tin<\/li>\n
                      • C\u00e2u chuy\u1ec7n th\u00fa v\u1ecb<\/li>\n
                      • T\u1eadp h\u1ee3p th\u00f4ng tin (t\u1ee9c l\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u, \u0111\u00e1nh gi\u00e1 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau, v.v.)<\/li>\n<\/ul>\n<\/li>\n
                      • M\u1ed1i quan h\u1ec7: r\u00f5 r\u00e0ng l\u00e0 ch\u00fang t\u00f4i c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng cung c\u1ea5p li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c trang web m\u00e0 ch\u00fang t\u00f4i bi\u1ebft. V\u00ec ch\u00fang t\u00f4i l\u00e0 m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p kh\u00e1 m\u1edbi n\u00ean vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 l\u00e0 r\u1ea5t quan tr\u1ecdng, v\u00ec kh\u00f4ng ch\u1eafc ng\u01b0\u1eddi kh\u00e1c s\u1ebd bi\u1ebft ch\u00fang t\u00f4i b\u1eb1ng danh ti\u1ebfng. \u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n n\u00ean l\u00e0m:\n
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                        • Ti\u1ebfp c\u1eadn v\u1edbi h\u1ecd. N\u00f3 c\u00f3 th\u1ec3 \u0111\u01a1n gi\u1ea3n nh\u01b0 g\u1eedi cho h\u1ecd m\u1ed9t email \u0111\u1ec3 gi\u1edbi thi\u1ec7u b\u1ea3n th\u00e2n<\/li>\n
                        • Tham gia cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd, \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi c\u00f3 gi\u00e1 tr\u1ecb, cung c\u1ea5p c\u00e2u tr\u1ea3 l\u1eddi c\u00f3 gi\u00e1 tr\u1ecb, v.v.<\/li>\n
                        • M\u1ed9t l\u1ea7n n\u1eefa, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1ea1n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 li\u00ean t\u1ee5c xu\u1ea5t b\u1ea3n n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                          3. T\u1ed1i \u01b0u h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 SEO k\u1ef9 thu\u1eadt c\u1ee7a trang web c\u1ee7a b\u1ea1n, nh\u01b0 \u0111\u00e3 th\u1ea3o lu\u1eadn \u1edf tr\u00ean. \u0110\u1eb7c bi\u1ec7t t\u1eadp trung v\u00e0o ba \u0111i\u1ec1u:<\/p>\n

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                          • \n
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                            • T\u1ed1c \u0111\u1ed9 trang web: Theo nghi\u00ean c\u1ee9u c\u1ee7a Google v\u00e0 c\u00e1c nghi\u00ean c\u1ee9u kh\u00e1c, m\u1ecdi ng\u01b0\u1eddi s\u1ebd tho\u00e1t kh\u1ecfi trang web c\u1ee7a b\u1ea1n n\u1ebfu trang web t\u1ea3i trong h\u01a1n 3 gi\u00e2y.<\/li>\n<\/ul>\n<\/li>\n
                            • Kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng: Kh\u00f4ng c\u00f3 g\u00ec b\u00ed m\u1eadt khi Google hi\u1ec7n \u01b0u ti\u00ean c\u00e1c trang web th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u1ec3 x\u1ebfp h\u1ea1ng tr\u00ean SERP c\u1ee7a m\u00ecnh. V\u00ec v\u1eady, \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng ho\u1eb7c th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n
                            • C\u00f3 th\u1ec3 l\u1eadp ch\u1ec9 m\u1ee5c: \u0110\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u00fang c\u00e1ch b\u1edfi Google (v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm kh\u00e1c) v\u00e0 t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn d\u1ea1ng \u0111\u00fang c\u00e1ch. M\u1ed9t l\u1ea7n n\u1eefa, h\u00e3y l\u00e0m theo danh s\u00e1ch ki\u1ec3m tra t\u1ed1i \u01b0u h\u00f3a k\u1ef9 thu\u1eadt SEO c\u1ee7a ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y.<\/li>\n<\/ul>\n

                              4. Gi\u1eef cho n\u1ed9i dung c\u1ee7a b\u1ea1n lu\u00f4n m\u1edbi v\u00e0 c\u1eadp nh\u1eadt. Thu\u1eadt to\u00e1n c\u1ee7a Google hi\u1ec7n th\u00edch n\u1ed9i dung m\u1edbi h\u01a1n ho\u1eb7c \u00edt nh\u1ea5t l\u00e0 c\u1eadp nh\u1eadt. V\u00ec v\u1eady, h\u00e3y \u0111\u1ea3m b\u1ea3o \u0111\u1eb7t l\u1ecbch trong n\u1ed9i dung bi\u00ean t\u1eadp c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u1eadp nh\u1eadt n\u1ed9i dung c\u0169 h\u01a1n m\u1ed7i n\u0103m m\u1ed9t l\u1ea7n (ho\u1eb7c n\u1ebfu c\u00f3 th\u1ec3, 6 th\u00e1ng m\u1ed9t l\u1ea7n). C\u1eadp nh\u1eadt n\u1ed9i dung c\u0169 h\u01a1n v\u1edbi th\u00f4ng tin m\u1edbi h\u01a1n, h\u00ecnh \u1ea3nh \/ \u0111\u1ed3 h\u1ecda th\u00f4ng tin m\u1edbi v\u00e0 n\u1ed9i dung b\u1ed5 sung n\u1ebfu c\u1ea7n.<\/p>\n

                              Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/strong><\/p>\n

                              Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 n\u01a1i kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i hi\u1ec7n nay, v\u00ec v\u1eady s\u1ebd ch\u1ec9 c\u00f3 \u00fd ngh\u0129a n\u1ebfu s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i trong n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a ch\u00fang t\u00f4i. B\u1ea5t k\u1ec3 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai, c\u00f3 kh\u1ea3 n\u0103ng h\u1ecd \u0111ang d\u00e0nh th\u1eddi gian tr\u00ean m\u1ed9t ho\u1eb7c nhi\u1ec1u n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

                              Nh\u00ecn chung, ch\u00fang ta c\u00f3 th\u1ec3 chia ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i th\u00e0nh ba lo\u1ea1i kh\u00e1c nhau:<\/p>\n

                                \n
                              • Kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n: t\u1ee9c l\u00e0 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a ri\u00eang b\u1ea1n v\u00e0 chia s\u1ebb th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n<\/li>\n
                              • C\u00f3 tr\u1ea3 ph\u00ed: s\u1eed d\u1ee5ng c\u00e1c t\u00f9y ch\u1ecdn tr\u1ea3 ph\u00ed kh\u00e1c nhau \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean Facebook, LinkedIn Lead Gen Ad, v.v.<\/li>\n
                              • Influencer: m\u1eb7c d\u00f9 influencer marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb, n\u00f3 th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/li>\n<\/ul>\n

                                C\u00e1c n\u1ed7 l\u1ef1c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i h\u1eefu c\u01a1 c\u00f3 gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng (v\u00e0 c\u00f3 th\u1ec3 mi\u1ec5n ph\u00ed 100%), nh\u01b0ng s\u1ebd m\u1ea5t th\u1eddi gian tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00f3 \u0111\u1ee7 ph\u1ea1m vi ti\u1ebfp c\u1eadn kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n. M\u1eb7t kh\u00e1c, nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c tr\u1ea3 gi\u00e1 c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o k\u1ebft qu\u1ea3 ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1n k\u00e9m n\u1ebfu b\u1ea1n kh\u00f4ng c\u1ea9n th\u1eadn. Ti\u1ebfp th\u1ecb ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 th\u1ec3 \u1edf gi\u1eefa hai c\u00e1ch (m\u1eb7c d\u00f9 n\u1ebfu b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng n\u1ed5i ti\u1ebfng v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, n\u00f3 c\u0169ng c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m).<\/p>\n

                                S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n v\u00e0 c\u0169ng \u0111\u1ec3 thu h\u00fat kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n

                                B\u01b0\u1edbc 4: Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/strong><\/p>\n

                                B\u00e2y gi\u1edd ch\u00fang t\u00f4i \u0111\u00e3 thu h\u00fat th\u00e0nh c\u00f4ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ebfn v\u1edbi n\u1ec1n t\u1ea3ng c\u1ee7a m\u00ecnh, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng ng\u01b0\u1eddi l\u1ea1 n\u00e0y th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

                                \u0110\u1ea7u ti\u00ean, m\u1ed9t \u0111\u1ecbnh ngh\u0129a: ch\u00fang ta c\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng m\u1ed9t ng\u01b0\u1eddi l\u1ea1 \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd (ch\u1ee7 y\u1ebfu l\u00e0 \u0111\u1ecba ch\u1ec9 email), x\u00e1c nh\u1eadn s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i \u2013 ho\u1eb7c \u00edt nh\u1ea5t, nh\u1eefng g\u00ec ch\u00fang t\u00f4i \u0111ang cung c\u1ea5p.<\/p>\n

                                Trong vi\u1ec7c khuy\u1ebfn kh\u00edch chuy\u1ec3n \u0111\u1ed5i th\u00f4ng qua ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, c\u00f3 ba kh\u00eda c\u1ea1nh ch\u00ednh c\u1ea7n t\u1eadp trung v\u00e0o:<\/p>\n

                                  \n
                                • Nam ch\u00e2m d\u1eabn: th\u1ee9 c\u00f3 gi\u00e1 tr\u1ecb (\u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng coi l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb) m\u00e0 ch\u00fang t\u00f4i cung c\u1ea5p mi\u1ec5n ph\u00ed \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1n gi\u1ea3. C\u00e1ch ti\u1ebfp c\u1eadn c\u1ed5 \u0111i\u1ec3n l\u00e0 cung c\u1ea5p n\u1ed9i dung c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng (s\u00e1ch \u0111i\u1ec7n t\u1eed, s\u00e1ch tr\u1eafng, v.v.) c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung ban \u0111\u1ea7u c\u1ee7a b\u1ea1n.<\/li>\n
                                • CTA: K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng, m\u1ed9t li\u00ean k\u1ebft ho\u1eb7c n\u00fat \u0111\u01b0\u1ee3c cung c\u1ea5p trong n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 cung c\u1ea5p nam ch\u00e2m d\u1eabn \u0111\u1ea7u. Khi ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o CTA n\u00e0y, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb bi\u1ec3u m\u1eabu ch\u1ecdn tham gia ho\u1eb7c \u0111\u01b0a h\u1ecd \u0111\u1ebfn trang \u0111\u00edch.<\/li>\n
                                • Trang \u0111\u00edch: m\u1ed9t trang c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng. Trang ch\u1ee7 y\u1ebfu s\u1ebd bao g\u1ed3m m\u00f4 t\u1ea3 v\u1ec1 \u01b0u \u0111\u00e3i c\u1ee7a b\u1ea1n (nam ch\u00e2m d\u1eabn \u0111\u1ea7u), c\u00e0ng h\u1ea5p d\u1eabn c\u00e0ng t\u1ed1t v\u00e0 bi\u1ec3u m\u1eabu m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd.<\/li>\n<\/ul>\n

                                  Nam ch\u00e2m d\u1eabn h\u1ea5p d\u1eabn<\/strong><\/span><\/p>\n

                                  Ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh c\u00f4ng l\u00e0 \u01b0u \u0111\u00e3i, hay c\u1ee5 th\u1ec3 h\u01a1n l\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n. \u0110\u1ec3 nam ch\u00e2m d\u1eabn \u0111\u1ea7u c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng, kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n ph\u1ea3i nh\u1eadn th\u1ea5y r\u1eb1ng \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 h\u1ecd s\u1eb5n s\u00e0ng g\u1eedi th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd.<\/p>\n

                                  M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c c\u1ea7n xem x\u00e9t l\u00e0 li\u1ec7u \u01b0u \u0111\u00e3i c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hay kh\u00f4ng. H\u00e3y ngh\u0129 v\u1ec1 \u0111i\u1ec1u \u0111\u00f3, n\u1ebfu ch\u00fang t\u00f4i cung c\u1ea5p 1.000 \u0111\u00f4 la cho b\u1ea5t k\u1ef3 ai g\u1eedi \u0111\u1ecba ch\u1ec9 e-mail c\u1ee7a h\u1ecd, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 nhanh ch\u00f3ng thu h\u00fat r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. Tuy nhi\u00ean, r\u1ea5t c\u00f3 th\u1ec3 n\u00f3 s\u1ebd kh\u00f4ng mang l\u1ea1i b\u1ea5t k\u1ef3 gi\u00e1 tr\u1ecb n\u00e0o cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

                                  V\u00ec v\u1eady, vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p gi\u1eefa gi\u00e1 tr\u1ecb \u01b0u \u0111\u00e3i, chi ph\u00ed (n\u1ebfu c\u00f3) v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u1ebfu nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p kh\u00f4ng qu\u00e1 c\u00f3 gi\u00e1 tr\u1ecb trong m\u1eaft kh\u00e1n gi\u1ea3, th\u00ec b\u1ea1n s\u1ebd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c qu\u00e1 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1eb7t kh\u00e1c, n\u1ebfu nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p qu\u00e1 gi\u00e1 tr\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ch\u00ednh phi\u1ebfu mua h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 th\u1ef1c t\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n

                                  B\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o h\u1ebft m\u1ee9c c\u00f3 th\u1ec3 v\u1edbi nh\u1eefng l\u1eddi \u0111\u1ec1 ngh\u1ecb v\u1ec1 nam ch\u00e2m d\u1eabn \u0111\u1ea7u c\u1ee7a m\u00ecnh v\u00e0 danh s\u00e1ch n\u00e0y c\u00f3 th\u1ec3 l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng d\u1ed3i d\u00e0o.<\/p>\n

                                  Thi\u1ebft k\u1ebf v\u00e0 V\u1ecb tr\u00ed CTA<\/strong><\/span><\/p>\n

                                  CTA c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 \u1edf \u0111\u00e2u c\u00f3 th\u1ec3 t\u1ea1o ra ho\u1eb7c ph\u00e1 v\u1ee1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

                                  M\u1ee5c \u0111\u00edch c\u1ee7a CTA c\u1ee7a b\u1ea1n r\u1ea5t \u0111\u01a1n gi\u1ea3n: cho kh\u00e1n gi\u1ea3 bi\u1ebft v\u1ec1 nam ch\u00e2m d\u1eabn \u0111\u1ea7u c\u1ee7a b\u1ea1n ho\u1eb7c h\u01b0\u1edbng h\u1ecd \u0111\u1ebfn m\u1ed9t n\u01a1i kh\u00e1c (trang \u0111\u00edch c\u1ee7a b\u1ea1n). N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t si\u00eau li\u00ean k\u1ebft v\u1edbi m\u1ed9t b\u1ea3n sao h\u1ea5p d\u1eabn ho\u1eb7c m\u1ed9t n\u00fat \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf, nh\u01b0ng m\u1ee5c \u0111\u00edch v\u1eabn nh\u01b0 c\u0169.<\/p>\n

                                  D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o trong vi\u1ec7c t\u1ea1o CTA chuy\u1ec3n \u0111\u1ed5i cao:<\/strong><\/p>\n

                                  L\u00e0m cho ch\u00fang r\u00f5 r\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3<\/em><\/p>\n

                                  B\u1ea1n mu\u1ed1n kh\u00e1n gi\u1ea3 ch\u00fa \u00fd \u0111\u1ebfn CTA c\u1ee7a m\u00ecnh, v\u00ec v\u1eady h\u00e3y hi\u1ec3n th\u1ecb ch\u00fang c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t m\u00e0 kh\u00f4ng l\u00e0m gi\u00e1n \u0111o\u1ea1n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. C\u00f3, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u gh\u00e9t nh\u1eefng CTA b\u1eadt l\u00ean, ch\u1eb7n m\u00e0n h\u00ecnh, nh\u01b0ng vi\u1ec7c \u1ea9n CTA c\u1ee7a b\u1ea1n d\u01b0\u1edbi m\u00e0n h\u00ecnh \u0111\u1ea7u ti\u00ean c\u0169ng kh\u00f4ng gi\u00fap \u00edch g\u00ec cho t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a b\u1ea1n.<\/p>\n

                                  M\u1ed9t l\u1ea7n n\u1eefa, vi\u1ec7c t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng: n\u00f3 ph\u1ea3i cao h\u01a1n tr\u00ean trang nh\u01b0ng kh\u00f4ng qu\u00e1 cao v\u00e0 n\u00f3 ph\u1ea3i \u0111\u1ee7 n\u1ed5i b\u1eadt.<\/p>\n

                                  Ngo\u00e0i ra, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a CTA r\u00f5 r\u00e0ng. H\u00e3y th\u1eb3ng th\u1eafn v\u00e0 \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1 v\u1edbi m\u1ed9t th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn. N\u1ebfu b\u1ea1n \u0111\u1ecbnh s\u1eed d\u1ee5ng m\u1ed9t chi\u1ebfc n\u00fat, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 c\u0169ng \u0111\u01b0\u1ee3c \u0111\u1eb7t \u0111\u00fang v\u1ecb tr\u00ed v\u00e0 b\u1eaft m\u1eaft.<\/p>\n

                                  D\u1ec5 hi\u1ec3u<\/em><\/p>\n

                                  Kh\u00f4ng s\u1eed d\u1ee5ng bi\u1ec7t ng\u1eef kh\u00f3 hi\u1ec3u ho\u1eb7c qu\u00e1 k\u1ef9 thu\u1eadt v\u00e0 s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef m\u00e0 h\u1ecd c\u00f3 th\u1ec3 d\u1ec5 hi\u1ec3u. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn t\u1ed1t l\u00e0 nh\u1eafm v\u00e0o v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng gi\u1ea3i quy\u1ebft v\u00e0 th\u00f4ng b\u00e1o r\u1eb1ng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p. V\u00ed d\u1ee5, \u201cb\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng gi\u1ea3m 20lbs trong m\u1ed9t tu\u1ea7n ch\u01b0a? B\u1ea5m v\u00e0o \u0111\u00e2y”. Nh\u01b0 th\u01b0\u1eddng l\u1ec7, \u0111\u1eebng qu\u00ean r\u1eb1ng n\u00f3 ph\u1ea3i h\u1ea5p d\u1eabn nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

                                  Ch\u1ec9 huy h\u00e0nh \u0111\u1ed9ng<\/em><\/p>\n

                                  H\u00e3y nh\u1edb r\u1eb1ng c\u00e1c CTA \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 nh\u1eb9 nh\u00e0ng th\u00fac \u0111\u1ea9y kh\u00e1ch truy c\u1eadp v\u00e0o h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo. V\u00ec v\u1eady, h\u00e3y nh\u1eb9 nh\u00e0ng ra l\u1ec7nh cho h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng n\u00e0y cho d\u00f9 \u0111\u00f3 l\u00e0 \u201cnh\u1ea5p chu\u1ed9t\u201d, \u201cmua\u201d, \u201c\u0111\u0103ng k\u00fd\u201d, \u201ct\u1ea3i xu\u1ed1ng\u201d v\u00e0 nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00e1c. S\u1eed d\u1ee5ng \u0111\u1ed9ng t\u1eeb ho\u1ea1t \u0111\u1ed9ng v\u00e0 d\u1ea5u ch\u1ea5m than n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3.<\/p>\n

                                  H\u00e3y ki\u00ean \u0111\u1ecbnh<\/em><\/p>\n

                                  N\u1ebfu b\u1ea1n l\u1eb7p l\u1ea1i CTA c\u1ee7a m\u00ecnh (b\u1ea1n n\u00ean l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n n\u1ebfu th\u00edch h\u1ee3p), h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n nh\u1ea5t qu\u00e1n. Ngo\u00e0i ra, n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng m\u1ed9t n\u00fat, h\u00e3y nh\u1ea5t qu\u00e1n v\u1edbi thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n.<\/p>\n

                                  T\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch<\/em><\/p>\n

                                  M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn r\u1ea5t hi\u1ec7u qu\u1ea3 l\u00e0 t\u1eadn d\u1ee5ng n\u1ed7i s\u1ee3 b\u1ecf l\u1ee1 c\u1ee7a kh\u00e1n gi\u1ea3 (FOMO). S\u1eed d\u1ee5ng c\u00e1c t\u1eeb nh\u01b0 \u201cch\u1ec9 trong th\u1eddi gian gi\u1edbi h\u1ea1n\u201d ho\u1eb7c s\u1eed d\u1ee5ng b\u1ed9 \u0111\u1ebfm cho bi\u1ebft ch\u1ec9 c\u00f2n m\u1ed9t s\u1ed1 phi\u1ebfu mua h\u00e0ng h\u1ea1n ch\u1ebf.<\/p>\n

                                  Gi\u1eef cho n\u00f3 ng\u1eafn<\/em><\/p>\n

                                  Theo nguy\u00ean t\u1eafc chung, CTA c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c d\u00e0i h\u01a1n 120 k\u00fd t\u1ef1 (l\u00fd t\u01b0\u1edfng l\u00e0 kho\u1ea3ng 90 k\u00fd t\u1ef1). M\u1ed9t l\u1ea7n n\u1eefa, m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 c\u00e0ng r\u00f5 r\u00e0ng c\u00e0ng t\u1ed1t trong s\u1ed1 l\u01b0\u1ee3ng k\u00fd t\u1ef1 gi\u1edbi h\u1ea1n n\u00e0y. H\u00e3y th\u1eb3ng th\u1eafn v\u00e0 \u0111i v\u00e0o v\u1ea5n \u0111\u1ec1, v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

                                  Trang \u0111\u00edch \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i<\/span><\/strong><\/p>\n

                                  T\u1ef1 t\u1ed1i \u01b0u h\u00f3a trang \u0111\u00edch c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 r\u1ea5t s\u00e2u v\u00e0 m\u1ee5c ti\u00eau l\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u1ecdi y\u1ebfu t\u1ed1 tr\u00ean trang \u0111\u00edch \u0111\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 b\u1eb1ng ch\u1ee9ng.<\/p>\n

                                  Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 l\u00e0m theo:<\/strong><\/p>\n

                                  L\u00e0m cho \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n r\u00f5 r\u00e0ng<\/em><\/p>\n

                                  S\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean t\u1eafc t\u1ed1i \u01b0u h\u00f3a CTA \u1edf tr\u00ean tr\u00ean trang \u0111\u00edch c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau l\u00e0 truy\u1ec1n \u0111\u1ea1t phi\u1ebfu mua h\u00e0ng c\u1ee7a b\u1ea1n c\u00e0ng r\u00f5 r\u00e0ng c\u00e0ng t\u1ed1t v\u00e0 t\u1eadp trung v\u00e0o c\u00e1ch kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch c\u1ee7a n\u00f3 v\u00e0 tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c.<\/p>\n

                                  C\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng \u0111\u1eb9p<\/em><\/p>\n

                                  Tr\u00ean trang \u0111\u00edch, \u0111\u1ea3m b\u1ea3o n\u00f3 c\u00e0ng \u0111\u01a1n gi\u1ea3n c\u00e0ng t\u1ed1t v\u00e0 lo\u1ea1i b\u1ecf c\u00e0ng nhi\u1ec1u h\u00ecnh \u1ea3nh l\u1ed9n x\u1ed9n c\u00e0ng t\u1ed1t l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o phi\u1ebfu mua h\u00e0ng c\u1ee7a b\u1ea1n (CTA) v\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u1ecd s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

                                  T\u01b0\u01a1ng ph\u1ea3n<\/em><\/p>\n

                                  S\u1eed d\u1ee5ng \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed9t th\u1ef1c t\u1ebf ph\u1ed5 bi\u1ebfn l\u00e0 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1ng ph\u1ea3n, h\u1ea5p d\u1eabn cho n\u00fat CTA c\u1ee7a b\u1ea1n \u0111\u1ec3 n\u00f3 n\u1ed5i b\u1eadt. Ngo\u00e0i ra, h\u00e3y s\u1eed d\u1ee5ng kh\u00f4ng gian \u00e2m m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 gi\u1eefa c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a b\u1ea1n v\u00e0 nh\u1ea5n m\u1ea1nh bi\u1ec3u tr\u01b0ng v\u00e0 CTA c\u1ee7a b\u1ea1n.<\/p>\n

                                  L\u00e0m cho n\u00f3 d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3<\/em><\/p>\n

                                  \u0110\u00e3 \u0111\u1ee7 kh\u00f3 \u0111\u1ec3 thuy\u1ebft ph\u1ee5c h\u1ecd chuy\u1ec3n \u0111\u1ed5i, v\u00ec v\u1eady \u0111\u1eebng th\u00eam kh\u00f3 kh\u0103n. L\u00e0m cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i d\u1ec5 d\u00e0ng nh\u1ea5t c\u00f3 th\u1ec3. N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng bi\u1ec3u m\u1eabu ch\u1ecdn tham gia, h\u00e3y bao g\u1ed3m c\u00e0ng \u00edt tr\u01b0\u1eddng c\u00e0ng t\u1ed1t. Ngo\u00e0i ra, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang \u0111\u00edch c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u1ea3i nhanh ch\u00f3ng .<\/p>\n

                                  Gi\u00fap d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y b\u1ea1n<\/em><\/p>\n

                                  Cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau (nh\u01b0ng kh\u00f4ng th\u00eam v\u00e0o s\u1ef1 l\u1ed9n x\u1ed9n). B\u1ea1n c\u00f3 th\u1ec3 bao g\u1ed3m m\u1ed9t li\u00ean k\u1ebft \u0111\u1ebfn trung t\u00e2m tr\u1ee3 gi\u00fap ho\u1eb7c \u0111\u1eb7t \u0111\u1ecba ch\u1ec9 email c\u1ee7a b\u1ea1n tr\u00ean trang \u0111\u00edch \u0111\u1ec3 h\u1ecd bi\u1ebft n\u01a1i \u0111\u1ec3 t\u00ecm b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap t\u1ea1o ra c\u1ea3m gi\u00e1c tin c\u1eady, c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n

                                  B\u01b0\u1edbc 5: Ch\u1ed1t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/strong><\/p>\n

                                  \u0110\u00e2y l\u00e0 ph\u1ea7n n\u00f3i v\u1ec1 c\u00e1ch ch\u00fang t\u00f4i c\u00f3 th\u1ec3 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n cho \u0111\u1ebfn khi h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng v\u00e0 cu\u1ed1i c\u00f9ng t\u1ea1o cho h\u1ecd m\u1ed9t ch\u00fat th\u00fac \u0111\u1ea9y \u0111\u1ec3 h\u1ecd chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

                                  C\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn nh\u1ea5t (v\u00e0 hi\u1ec7u qu\u1ea3) \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua ti\u1ebfp th\u1ecb qua email t\u1ef1 \u0111\u1ed9ng. Ch\u00fang t\u00f4i \u0111\u00e3 n\u1eafm b\u1eaft th\u00e0nh c\u00f4ng th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 trong b\u01b0\u1edbc n\u00e0y, ch\u00fang t\u00f4i s\u1ebd t\u1eadn d\u1ee5ng n\u00f3 th\u00f4ng qua m\u1ed9t quy tr\u00ecnh m\u00e0 ch\u00fang t\u00f4i g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt.<\/p>\n

                                  X\u00e1c \u0111\u1ecbnh c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi c\u1ee7a ch\u00ec<\/span><\/strong><\/p>\n

                                  T\u1ea1o c\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng theo v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua \/ k\u00eanh c\u00f3 th\u1ec3 gi\u00fap ch\u00fang t\u00f4i \u0111\u00e1ng k\u1ec3 trong vi\u1ec7c chu\u1ea9n b\u1ecb chi\u1ebfn d\u1ecbch nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. M\u1eb7c d\u00f9 c\u00e1c giai \u0111o\u1ea1n c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y thu\u1ed9c v\u00e0o chu k\u1ef3 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, nh\u01b0ng \u0111\u00e2y l\u00e0 c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u00e0m m\u1eabu:<\/p>\n

                                    \n
                                  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng x\u00e1c \u0111\u1ecbnh: kh\u00e1ch truy c\u1eadp trang web \u0111\u00e3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n nhi\u1ec1u h\u01a1n m\u1ed9t l\u1ea7n v\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c theo d\u00f5i b\u1edfi gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n (t\u1ee9c l\u00e0 cookie) nh\u01b0ng h\u1ecd ch\u01b0a cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a m\u00ecnh<\/li>\n
                                  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 bi\u1ebft: kh\u00e1 d\u1ec5 hi\u1ec3u, m\u1ed9t ng\u01b0\u1eddi \u0111\u00e3 cung c\u1ea5p \u0111\u1ecba ch\u1ec9 email c\u1ee7a h\u1ecd nh\u01b0ng ch\u01b0a g\u1eafn b\u00f3 nhi\u1ec1u v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n
                                  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n ti\u1ebfp th\u1ecb (MQL): m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 tham gia \u0111\u1ee7 (t\u1ee9c l\u00e0 \u0111\u00e3 ti\u00eau th\u1ee5 nhi\u1ec1u ph\u1ea7n n\u1ed9i dung, duy\u1ec7t qua c\u00e1c trang s\u1ea3n ph\u1ea9m nhi\u1ec1u l\u1ea7n, v.v.)<\/li>\n
                                  • Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 ti\u00eau chu\u1ea9n b\u00e1n h\u00e0ng (SQL): m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e1c th\u1ef1c b\u1edfi th\u1eddi gian b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh l\u00e0 r\u1ea5t c\u00f3 kh\u1ea3 n\u0103ng mua kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1eb5n s\u00e0ng \u0111\u1ec3 \u0111\u01b0\u1ee3c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n ti\u1ebfp c\u1eadn v\u00e0 th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1c l\u1ef1a ch\u1ecdn c\u1ee7a h\u1ecd.<\/li>\n
                                  • Kh\u00e1ch h\u00e0ng: kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n<\/ul>\n

                                    Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/em><\/p>\n

                                    \u00dd t\u01b0\u1edfng s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt \/ ti\u1ebfp th\u1ecb qua email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 g\u1eedi m\u1ed9t lu\u1ed3ng email li\u00ean t\u1ee5c \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng v\u00e0 \/ ho\u1eb7c v\u1ecb tr\u00ed c\u1ee7a h\u1ecd trong h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n

                                    V\u00ed d\u1ee5: khi h\u1ecd v\u1eeba b\u1ecf gi\u1ecf h\u00e0ng, ch\u00fang t\u00f4i c\u00f3 th\u1ec3 g\u1eedi email v\u1ec1 s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd v\u1eeba b\u1ecf \u0111\u1ec3 nh\u1eafc h\u1ecd v\u00e0 thuy\u1ebft ph\u1ee5c h\u1ecd mua h\u00e0ng.<\/p>\n

                                    \u00dd t\u01b0\u1edfng l\u00e0, n\u1ebfu ch\u00fang ta c\u00f3 th\u1ec3 g\u1eedi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p, \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m, n\u00f3 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i m\u1ed9t c\u00e1ch ch\u1eadm r\u00e3i nh\u01b0ng ch\u1eafc ch\u1eafn.<\/p>\n

                                    V\u00ec v\u1eady, c\u00f3 hai kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt hi\u1ec7u qu\u1ea3 trong vi\u1ec7c nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng: c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n

                                      \n
                                    • C\u00e1 nh\u00e2n h\u00f3a: kh\u00f4ng ch\u1ec9 v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean ng\u01b0\u1eddi nh\u1eadn trong d\u00f2ng ch\u1ee7 \u0111\u1ec1 m\u00e0 c\u00f2n th\u1ef1c s\u1ef1 g\u1eedi \u0111\u00fang \u0111\u1ecba ch\u1ec9 email d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng h\u1ecd \u0111ang l\u00e0m<\/li>\n
                                    • T\u1ef1 \u0111\u1ed9ng h\u00f3a: s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng l\u1eadp l\u1ecbch g\u1eedi email c\u1ee7a b\u1ea1n v\u00e0 \/ ho\u1eb7c t\u1ef1 \u0111\u1ed9ng g\u1eedi email d\u1ef1a tr\u00ean h\u00e0nh \u0111\u1ed9ng \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t
                                      \nLi\u00ean k\u1ebft B\u00e1n h\u00e0ng-Ti\u1ebfp th\u1ecb<\/li>\n<\/ul>\n

                                      C\u00e2n nh\u1eafc ch\u00ednh trong giai \u0111o\u1ea1n nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng n\u00e0y l\u00e0 \u0111\u1ea3m b\u1ea3o nh\u00f3m b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c song song v\u1edbi nhau v\u1edbi c\u00f9ng m\u1ed9t m\u1ee5c ti\u00eau: chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n b\u00e1n h\u00e0ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n

                                      Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n l\u00e0 v\u1ec1 chia s\u1ebb th\u00f4ng tin: nh\u00f3m ti\u1ebfp th\u1ecb (nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) n\u00ean cung c\u1ea5p th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho nh\u00f3m b\u00e1n h\u00e0ng, v\u00ec v\u1eady nh\u00f3m b\u00e1n h\u00e0ng hi\u1ec7n \u0111\u01b0\u1ee3c trang b\u1ecb t\u1ed1t h\u01a1n cho cu\u1ed9c g\u1ecdi b\u00e1n h\u00e0ng.<\/p>\n

                                      M\u1ed9t ph\u1ea7n m\u1ec1m CRM ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap \u00edch \u0111\u00e1ng k\u1ec3 trong kh\u00eda c\u1ea1nh n\u00e0y, v\u00ec v\u1eady c\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadp v\u00e0 chia s\u1ebb d\u1eef li\u1ec7u v\u1ec1 c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \/ kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00e1c nhau.<\/p>\n

                                      B\u01b0\u1edbc 6: Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/span><\/strong><\/p>\n

                                      Giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 n\u01a1i ch\u00fang t\u00f4i l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/p>\n

                                      Chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u1ec1 c\u01a1 b\u1ea3n qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \/ s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mi\u1ec5n ph\u00ed l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc v\u00e0 ch\u00eca kh\u00f3a \u1edf \u0111\u00e2y l\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7.<\/p>\n

                                      Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3 s\u1ebd t\u1ea1o ra nhi\u1ec1u l\u01b0\u1ee3t gi\u1edbi thi\u1ec7u l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p. Trong giai \u0111o\u1ea1n n\u00e0y, ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc n\u00ean t\u1eadp trung v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \/ kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, h\u1ed7 tr\u1ee3 sau khi mua h\u00e0ng, \u0111\u00e0o t\u1ea1o th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt \/ email t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n.<\/p>\n

                                      Ti\u1ebfp th\u1ecb N\u1ed9i dung<\/span><\/strong><\/p>\n

                                      M\u1eb7c d\u00f9 ch\u00fang ta \u0111\u00e3 \u1edf giai \u0111o\u1ea1n cu\u1ed1i c\u1ee7a qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc, nh\u01b0ng ti\u1ebfp th\u1ecb n\u1ed9i dung v\u1eabn l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ed1t l\u00f5i.<\/p>\n

                                      \u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0o danh s\u00e1ch c\u1ee7a ri\u00eang h\u1ecd v\u00e0 sau \u0111\u00f3 ch\u00fang t\u00f4i c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt \u0111\u1ec3 \u0111\u1ea9y c\u00e1c ph\u1ea7n n\u1ed9i dung t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00e1o d\u1ee5c li\u00ean t\u1ee5c. Ch\u00fang t\u00f4i c\u0169ng c\u00f3 th\u1ec3 theo \u0111u\u1ed5i c\u00e1c c\u01a1 h\u1ed9i b\u00e1n k\u00e8m v\u00e0 b\u00e1n th\u00eam, ch\u1eb3ng h\u1ea1n nh\u01b0 b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u00e0 h\u1ecd c\u00f3 th\u1ec3 c\u00f3.<\/p>\n

                                      Tuy nhi\u00ean, h\u00e3y t\u1eadp trung v\u00e0o gi\u00e1o d\u1ee5c \/ th\u00f4ng tin v\u1ec1 c\u00e1ch h\u1ecd t\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 \u0111\u00e3 mua. H\u00e3y coi \u0111\u00e2y l\u00e0 m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng sau khi mua h\u00e0ng \u0111ang di\u1ec5n ra \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng n\u00e0y. H\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n c\u00f3 hai tr\u1ecdng t\u00e2m: t\u1ed1i \u0111a h\u00f3a t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 chuy\u1ec3n \u0111\u1ed5i h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/p>\n

                                      C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh<\/span><\/strong><\/p>\n

                                      Ti\u1ebfp th\u1ecb nh\u1ecf gi\u1ecdt<\/em><\/p>\n

                                      B\u1ea1n v\u1eabn n\u00ean g\u1eedi b\u1ea3n tin email \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n \u0111\u1ec3 khuy\u1ebfn kh\u00edch mua h\u00e0ng l\u1eb7p l\u1ea1i, \u0111\u1ea9y m\u1ea1nh c\u01a1 h\u1ed9i b\u00e1n th\u00eam \/ b\u00e1n k\u00e8m ho\u1eb7c ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n n\u00f3i chung.<\/p>\n

                                      Duy tr\u00ec v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n v\u1edbi t\u01b0 c\u00e1ch l\u00e0 ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o t\u01b0 duy cho th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a b\u1ea1n, v\u00ec v\u1eady b\u1ea1n v\u1eabn l\u00e0 l\u1ef1a ch\u1ecdn \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd c\u1ea7n mua h\u00e0ng kh\u00e1c. L\u00e0m \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 c\u0169ng c\u00f3 th\u1ec3 nh\u1eafc nh\u1edf h\u1ecd th\u1ec9nh tho\u1ea3ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cho \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd, \u0111\u01a1n gi\u1ea3n v\u00ec h\u1ecd h\u00e0i l\u00f2ng v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n

                                      C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh<\/em><\/p>\n

                                      Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebft ki\u1ec7m chi ph\u00ed \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u00ecnh tr\u1ea1ng gi\u00e1n \u0111o\u1ea1n. T\u00f9y thu\u1ed9c v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho ng\u01b0\u1eddi kh\u00e1c.<\/p>\n

                                      B\u00ed quy\u1ebft \u0111\u1ec3 ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 s\u1ef1 khuy\u1ebfn kh\u00edch c\u1ee7a b\u1ea1n: cung c\u1ea5p th\u1ee9 g\u00ec \u0111\u00f3 qu\u00e1 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c gi\u1edbi thi\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Cung c\u1ea5p qu\u00e1 \u00edt gi\u00e1 tr\u1ecb v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng t\u1ea1o ra b\u1ea5t k\u1ef3 l\u00e3i su\u1ea5t n\u00e0o. T\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng ph\u00f9 h\u1ee3p l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n

                                      L\u1eddi k\u1ebft: \u0110\u00e1nh gi\u00e1 v\u00e0 T\u1ed1i \u01b0u h\u00f3a l\u1ea1i<\/strong><\/span><\/p>\n

                                      V\u00ec ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 m\u1ed9t tr\u00f2 ch\u01a1i d\u00e0i h\u1ea1n, n\u00ean lu\u00f4n theo d\u00f5i ti\u1ebfn tr\u00ecnh c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c m\u1ee5c ti\u00eau v\u00e0 KPI ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc l\u00e0 r\u1ea5t quan tr\u1ecdng. B\u1ea1n \u0111\u1eb7c bi\u1ec7t n\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m chi ph\u00ed mua l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng .<\/p>\n

                                      B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch theo d\u00f5i to\u00e0n b\u1ed9 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng: x\u1ebfp h\u1ea1ng t\u1eeb kh\u00f3a, t\u1ef7 l\u1ec7 nh\u1ea5p, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ed3ng th\u1eddi xem x\u00e9t s\u1ef1 hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn t\u1ed5ng th\u1ec3 c\u1ee7a b\u1ea1n (t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v.v.)<\/p>\n

                                      Theo d\u00f5i c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh kh\u1edfi nghi\u1ec7p c\u1ee7a b\u1ea1n n\u00f3i chung. M\u1eb7c d\u00f9 vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong n\u01b0\u1edbc c\u00f3 th\u1ec3 m\u1ea5t m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u00e1ng k\u1ec3 l\u00fac \u0111\u1ea7u ngay c\u1ea3 khi b\u1ea1n l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n ti\u1ebfp th\u1ecb kh\u1edfi nghi\u1ec7p , n\u00f3 c\u0169ng s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 l\u00e2u d\u00e0i v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n","protected":false},"excerpt":{"rendered":"

                                      B\u1eaft \u0111\u1ea7u m\u1ed9t c\u00f4ng ty kh\u1edfi nghi\u1ec7p m\u1edbi ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 \u0111\u1ea7y th\u00e1ch th\u1ee9c v\u00e0 \u0111\u01b0\u1ee3c cho l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi b\u1eaft \u0111\u1ea7u l\u00e0 l\u00e0m th\u1ebf n\u00e0o ch\u00fang ta c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau bi\u1ebft \u0111\u1ebfn – x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c. \u0110\u00e2y l\u00e0 […]\n","protected":false},"author":8,"featured_media":862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[39,30],"tags":[50,103],"class_list":["post-859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem-marketing","category-tai-nguyen-marketing","tag-chien-luoc-marketing","tag-khoi-nghiep"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/859"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=859"}],"version-history":[{"count":0,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/862"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}