{"id":945,"date":"2020-09-04T21:03:23","date_gmt":"2020-09-04T14:03:23","guid":{"rendered":"https:\/\/nhacaifun88.xyz\/?p=945"},"modified":"2020-09-04T21:03:23","modified_gmt":"2020-09-04T14:03:23","slug":"9-meo-seo-thuong-mai-dien-tu-hieu-qua","status":"publish","type":"post","link":"https:\/\/nhacaifun88.xyz\/9-meo-seo-thuong-mai-dien-tu-hieu-qua\/","title":{"rendered":"9 M\u1eb9o SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3"},"content":{"rendered":"<p><strong>Ch\u00edn b\u01b0\u1edbc h\u1eefu \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay h\u00f4m nay \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh v\u1edbi SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/strong><\/p>\n<ul>\n<li><a title=\"Ki\u1ebfn th\u1ee9c v\u1ec1 SEO Pinterest\" href=\"https:\/\/nhacaifun88.xyz\/kien-thuc-ve-seo-pinterest\/\">Ki\u1ebfn th\u1ee9c v\u1ec1 SEO Pinterest<\/a><\/li>\n<li><a title=\"T\u1ea1i sao n\u00ean thu\u00ea m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n SEO\" href=\"https:\/\/nhacaifun88.xyz\/tai-sao-nen-thue-mot-nha-tu-van-seo\/\">T\u1ea1i sao n\u00ean thu\u00ea m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n SEO<\/a><\/li>\n<li><a title=\"Trang web c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t s\u01a1 \u0111\u1ed3 trang web HTML kh\u00f4ng?\" href=\"https:\/\/nhacaifun88.xyz\/trang-web-cua-ban-co-can-mot-so-do-trang-web-html-khong\/\">Trang web c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t s\u01a1 \u0111\u1ed3 trang web HTML kh\u00f4ng?<\/a><\/li>\n<\/ul>\n<p>T\u00ecm \u0111\u01b0\u1eddng \u0111\u1ebfn trang \u0111\u1ea7u ti\u00ean c\u1ee7a Google l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a m\u1ecdi trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. \u0110\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean l\u00e0 m\u1ed9t gi\u1ea5c m\u01a1, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1ecf h\u01a1n.<\/p>\n<p>V\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn nh\u01b0 Amazon, Walmart v\u00e0 Target th\u1ed1ng tr\u1ecb trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1ecf h\u01a1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u01b0\u01a1n l\u00ean d\u1eabn \u0111\u1ea7u?<\/p>\n<p>SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cung c\u1ea5p n\u1ec1n t\u1ea3ng cho c\u00e1c trang web x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 m\u1ea1nh m\u1ebd. N\u1ebfu b\u1ea1n ch\u1ec9 m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t trang web m\u1edbi ho\u1eb7c \u0111ang t\u00ecm c\u00e1ch t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ph\u00e1t tri\u1ec3n cho c\u00e1c chi\u1ebfn d\u1ecbch kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a m\u00ecnh, nh\u1eefng m\u1eb9o n\u00e0y s\u1ebd gi\u00fap \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn trang \u0111\u1ea7u ti\u00ean \u0111\u00e1ng m\u01a1 \u01b0\u1edbc c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/strong><\/p>\n<p>T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed (SEO) l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1ef1 nhi\u00ean \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Yahoo &amp; Bing.<\/p>\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nhi\u1ec1u chi\u1ebfn d\u1ecbch SEO l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb trong trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs).<\/p>\n<p>Ph\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng m\u00e0u xanh l\u00e1 c\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebft qu\u1ea3 &#8220;h\u1eefu c\u01a1&#8221;. Nh\u1eefng danh s\u00e1ch n\u00e0y xu\u1ea5t hi\u1ec7n b\u00ean d\u01b0\u1edbi ph\u1ea7n qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ti\u1ec1n trong trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/p>\n<figure id=\"attachment_946\" aria-describedby=\"caption-attachment-946\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-946\" src=\"https:\/\/nhacaifun88.xyz\/wp-content\/uploads\/2020\/09\/google-920532_640.png\" alt=\"9 M\u1eb9o SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3\" width=\"640\" height=\"363\" srcset=\"https:\/\/nhacaifun88.xyz\/wp-content\/uploads\/2020\/09\/google-920532_640.png 640w, https:\/\/nhacaifun88.xyz\/wp-content\/uploads\/2020\/09\/google-920532_640-600x340.png 600w, https:\/\/nhacaifun88.xyz\/wp-content\/uploads\/2020\/09\/google-920532_640-300x170.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-946\" class=\"wp-caption-text\">9 M\u1eb9o SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3<\/figcaption><\/figure>\n<p><strong>M\u1eb9o SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/p>\n<p>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web. T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u mu\u1ed1n n\u00f3. Nh\u01b0ng, nh\u1eefng g\u00ec ch\u00fang ta th\u1ef1c s\u1ef1 c\u1ea7n l\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i. 9 m\u1eb9o SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e0y s\u1ebd gi\u00fap b\u1ea1n kh\u00e1m ph\u00e1 ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng v\u1ec1 SEO v\u00e0 h\u01b0\u1edbng d\u1eabn b\u1ea1n th\u00e0nh c\u00f4ng khi b\u1ea1n m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh v\u1edbi SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed hi\u1ec7u qu\u1ea3.<\/p>\n<h2 class=\"thin-font\"><strong>1. Ph\u00e2n t\u00edch<\/strong><\/h2>\n<p>\u0110\u1ec3 hi\u1ec3u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111ang \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n, b\u1ea1n ph\u1ea3i b\u1eadt theo d\u00f5i ph\u00e2n t\u00edch Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e2ng cao trong Google Analytics.<\/p>\n<p>Ph\u00e2n t\u00edch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00e2ng cao cho ph\u00e9p \u0111o l\u01b0\u1eddng n\u00e2ng cao v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean trang web c\u1ee7a b\u1ea1n. Nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y cung c\u1ea5p th\u00f4ng tin v\u1ec1 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng b\u00e1o c\u00e1o b\u1ed5 sung nh\u01b0:<\/p>\n<ul>\n<li>H\u00e0nh vi thanh to\u00e1n<\/li>\n<li>H\u00e0nh vi mua s\u1eafm<\/li>\n<li>Hi\u1ec7u su\u1ea5t s\u1ea3n ph\u1ea9m<\/li>\n<li>Hi\u1ec7u su\u1ea5t b\u00e1n h\u00e0ng<\/li>\n<li>Hi\u1ec7u su\u1ea5t danh s\u00e1ch s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<p>T\u0103ng c\u01b0\u1eddng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u1edf ra m\u1ed9t th\u1ebf gi\u1edbi d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng th\u00f4ng tin c\u00f3 s\u1eb5n, b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 th\u00f4ng tin chi ti\u1ebft s\u00e2u h\u01a1n v\u1ec1:<\/p>\n<ul>\n<li>Doanh thu<\/li>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>Chi ti\u1ebft giao d\u1ecbch<\/li>\n<li>Qu\u1ea3ng c\u00e1o v\u00e0 chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng<\/li>\n<\/ul>\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh, d\u1eef li\u1ec7u ph\u00e2n t\u00edch s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u h\u00f3a c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<h2 class=\"thin-font\"><strong>2. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h2>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ed9t nh\u00f3m m\u1eabu g\u1ed3m n\u0103m t\u00ean mi\u1ec1n m\u00e0 c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n c\u1ea1nh tranh. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh c\u1ee7a m\u00ecnh l\u00e0 ai, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 SEMRush ho\u1eb7c ch\u1ec9 c\u1ea7n t\u00ecm ki\u1ebfm tr\u00ean Google.<\/p>\n<p><strong>Ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 theo kinh nghi\u1ec7m &#8211;<\/strong> M\u1ed9t cu\u1ed9c ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng l\u01b0u \u00fd nh\u1eefng g\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111ang l\u00e0m \u0111\u00fang v\u00e0 h\u1ecd s\u1ebd thi\u1ebfu s\u00f3t \u1edf \u0111\u00e2u.<\/p>\n<p><strong>Ki\u1ec3m tra \u0111\u1ecbnh gi\u00e1 &#8211;<\/strong> Ghi l\u1ea1i gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cho c\u00e1c s\u1ea3n ph\u1ea9m h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n. T\u00ecm ki\u1ebfm c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 t\u1ea7n su\u1ea5t gi\u1ea3m gi\u00e1 \u0111\u01b0\u1ee3c cung c\u1ea5p.<\/p>\n<p><strong>V\u1ecb tr\u00ed ti\u1ebfp th\u1ecb &#8211;<\/strong> L\u01b0u \u00fd c\u00e1ch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n \u0111\u1ecbnh v\u1ecb m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u00e3y t\u1ef1 h\u1ecfi b\u1ea3n th\u00e2n xem h\u1ecd \u0111ang truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m g\u00ec? S\u1eed d\u1ee5ng th\u00f4ng tin n\u00e0y \u0111\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p><strong>\u0110\u00e1nh gi\u00e1 &#8211;<\/strong> T\u00ecm c\u00e0ng nhi\u1ec1u \u0111\u00e1nh gi\u00e1 c\u00e0ng t\u1ed1t v\u1ec1 doanh nghi\u1ec7p c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd cung c\u1ea5p. \u0110\u1ea3m b\u1ea3o ki\u1ec3m tra c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1ea1i ch\u1ed7 c\u00f9ng v\u1edbi c\u00e1c trang \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u00ean th\u1ee9 ba v\u00e0 c\u00e1c m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n<p><strong>Ph\u00e2n t\u00edch kho\u1ea3ng c\u00e1ch t\u1eeb kh\u00f3a &#8211;<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111ang x\u1ebfp h\u1ea1ng v\u00e0 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n c\u00f3 li\u00ean quan nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn ch\u00fang.<\/p>\n<p><strong>SEO Audit &#8211;<\/strong> Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 SEO truy\u1ec1n th\u1ed1ng c\u1ee7a trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n, t\u1eadp trung v\u00e0o:<\/p>\n<ul>\n<li>Ti\u00eau \u0111\u1ec1 trang<\/li>\n<li>Th\u1ebb H1-H6<\/li>\n<li>M\u00f4 t\u1ea3 meta<\/li>\n<li>Li\u00ean k\u1ebft n\u1ed9i b\u1ed9<\/li>\n<li>Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung<\/li>\n<li>\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac (Gi\u1ea3n \u0111\u1ed3)<\/li>\n<li>S\u01a1 \u0111\u1ed3 trang web<\/li>\n<li>Robots.txt<\/li>\n<li>Th\u1eddi gian t\u1ea3i trung b\u00ecnh<\/li>\n<\/ul>\n<p>M\u1ee5c ti\u00eau c\u1ee7a ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nhanh n\u00e0y ph\u1ea3i l\u00e0 \u0111\u1ec3 hi\u1ec3u s\u01a1 b\u1ed9 v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00e2y, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t v\u1ecb tr\u00ed t\u1ed1t h\u01a1n \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh trong khi t\u1eadp trung n\u1ed7 l\u1ef1c SEO c\u1ee7a m\u00ecnh theo \u0111\u00fang h\u01b0\u1edbng.<\/p>\n<h2 class=\"thin-font\"><strong>3. Nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a<\/strong><\/h2>\n<p>Cho \u0111\u1ebfn nay, ch\u00fang t\u00f4i \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 gi\u00fap t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO ph\u00f9 h\u1ee3p.<\/p>\n<p>B\u00e2y gi\u1edd, ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh SEO &#8216;t\u00edch c\u1ef1c&#8217;, b\u1eaft \u0111\u1ea7u v\u1edbi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a chuy\u00ean s\u00e2u.<\/p>\n<p>\u0110\u1eb7t chi\u1ebfn d\u1ecbch SEO c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng v\u1edbi nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p. \u0110\u1eebng m\u1eafc sai l\u1ea7m khi \u0111o\u00e1n c\u00e1c thu\u1eadt ng\u1eef, c\u1ee5m t\u1eeb, t\u1eeb kh\u00f3a v\u00e0 c\u00e1ch b\u1ea1n ngh\u0129 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang t\u00ecm ki\u1ebfm. Danh s\u00e1ch t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a li\u00ean quan \u0111\u1ebfn SEO m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n tr\u00ean c\u1eeda h\u00e0ng c\u1ee7a m\u00ecnh. T\u1eeb ki\u1ebfn \u200b\u200btr\u00fac trang \u0111\u1ebfn c\u1ea5u tr\u00fac trang. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0o vi\u1ec7c l\u00e0m \u0111\u00fang. Kh\u00f4ng \u00e1p l\u1ef1c \ud83d\ude09.<\/p>\n<p><strong>Ti\u00eau ch\u00ed T\u1eeb kho\u00e1 Th\u01b0\u01a1ng m\u1ea1i \u0110i\u1ec7n t\u1eed:<\/strong><\/p>\n<ul>\n<li>Kh\u1ed1i l\u01b0\u1ee3ng phong ph\u00fa<\/li>\n<li>C\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i<\/li>\n<li>C\u1ea1nh tranh nh\u1ecf<\/li>\n<li>T\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m<\/li>\n<li>C\u1ee5m t\u1eeb &#8216;mua&#8217;<\/li>\n<li>Kh\u1ea3 n\u0103ng x\u1ebfp h\u1ea1ng cao<\/li>\n<\/ul>\n<p>Ch\u00fang t\u00f4i \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u1ee5m t\u1eeb chi\u1ebfn th\u1eafng ki\u1ec3m tra c\u00e0ng nhi\u1ec1u ti\u00eau ch\u00ed tr\u00ean c\u00e0ng t\u1ed1t.<\/p>\n<p>Ch\u00fang t\u00f4i mu\u1ed1n nh\u1eefng t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao m\u1ed7i th\u00e1ng v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n th\u00e0nh kh\u00e1ch h\u00e0ng. L\u00fd t\u01b0\u1edfng nh\u1ea5t l\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng theo \u0111u\u1ed5i c\u00e1c t\u1eeb kh\u00f3a gi\u1ed1ng nhau v\u00e0 \u0111\u00e2y s\u1ebd l\u00e0 c\u00e1c c\u1ee5m t\u1eeb &#8216;mua&#8217; t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, l\u00e0 c\u00e1c c\u1ee5m t\u1eeb m\u00e0 ng\u01b0\u1eddi d\u00f9ng t\u00ecm ki\u1ebfm khi h\u1ecd \u1edf xa h\u01a1n trong chu k\u1ef3 mua.<\/p>\n<p>Cu\u1ed1i c\u00f9ng, ch\u00fang t\u00f4i c\u1ea7n nh\u1eefng t\u1eeb kh\u00f3a m\u00e0 b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng. N\u1ebfu t\u1eeb kh\u00f3a b\u1ecb chi ph\u1ed1i b\u1edfi c\u00e1c c\u00f4ng ty t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Amazon, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t chuy\u1ec3n sang th\u1ee9 g\u00ec \u0111\u00f3 \u0111\u00e1ng gi\u00e1.<\/p>\n<p>T\u00ecm t\u1eeb kh\u00f3a:<\/p>\n<p>V\u1edbi v\u00f4 s\u1ed1 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u00ecm t\u1eeb kh\u00f3a, vi\u1ec7c b\u1eaft \u0111\u1ea7u c\u00f3 th\u1ec3 h\u01a1i qu\u00e1 s\u1ee9c.<\/p>\n<p>Ch\u00fang t\u00f4i s\u1ebd xem x\u00e9t m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u00ecm m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a c\u00f3 l\u1ee3i cho c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>Google Keyword Planner:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed \u0111\u1ec3 t\u1ea1o d\u1eef li\u1ec7u t\u1eeb kh\u00f3a c\u01a1 b\u1ea3n. C\u00f4ng c\u1ee5 l\u1eadp k\u1ebf ho\u1ea1ch t\u1eeb kh\u00f3a cung c\u1ea5p c\u00e1c bi\u1ebfn th\u1ec3 g\u1ea7n \u0111\u00fang c\u1ee7a s\u1ed1 li\u1ec7u t\u1eeb kh\u00f3a g\u1ed1c v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm trung b\u00ecnh h\u00e0ng th\u00e1ng v\u00e0 m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh cho c\u00e1c t\u1eeb kh\u00f3a. M\u1ed9t c\u00f4ng c\u1ee5 kh\u1edfi \u0111\u1ea7u tuy\u1ec7t v\u1eddi \u0111\u1ec3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a.<\/p>\n<p><strong>Serpstat:<\/strong> M\u1ed9t c\u00f4ng c\u1ee5 SEO bao g\u1ed3m cung c\u1ea5p c\u00e1c s\u1ed1 li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 l\u1ef1a ch\u1ecdn t\u1eeb kh\u00f3a c\u00f9ng v\u1edbi th\u00f4ng tin t\u1eeb kh\u00f3a PPC v\u00e0 c\u00e1c t\u00ednh n\u0103ng ki\u1ec3m tra. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u1ec1 xu\u1ea5t t\u00ecm ki\u1ebfm \u0111\u1ec3 t\u00ecm c\u00e1c bi\u1ebfn th\u1ec3 c\u1ee7a t\u1eeb kh\u00f3a, sau \u0111\u00f3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ch\u1ecdn t\u1eeb kh\u00f3a \u0111\u1ec3 nh\u1eadn s\u1ed1 li\u1ec7u chi ti\u1ebft.<\/p>\n<p><strong>Google Autocomplete:<\/strong> M\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 nh\u1eadn m\u1ed9t s\u1ed1 \u0111\u1ec1 xu\u1ea5t t\u1eeb \u200b\u200bkh\u00f3a tr\u1ef1c ti\u1ebfp t\u1eeb t\u00ecm ki\u1ebfm c\u1ee7a Google. Nh\u1eefng \u0111\u1ec1 xu\u1ea5t n\u00e0y d\u1ef1a tr\u00ean c\u00e1c t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>M\u1eb9o chuy\u00ean nghi\u1ec7p:<\/strong> Ki\u1ec3m tra t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng ho\u00e0n th\u00e0nh c\u1ee7a Bing v\u00e0 Amazon<\/p>\n<h2 class=\"thin-font\"><strong>4. C\u1ea5u tr\u00fac trang web<\/strong><\/h2>\n<p>C\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n. C\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng ho\u1eb7c thi\u1ebft k\u1ebf trang l\u1ed9n x\u1ed9n s\u1ebd l\u00e0m h\u1ecfng b\u1ea5t k\u1ef3 n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm t\u00edch c\u1ef1c n\u00e0o m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng. T\u1ea1o m\u1ed9t thi\u1ebft k\u1ebf tr\u1ef1c quan d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c l\u00e2u d\u00e0i \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i v\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch ki\u1ec3m tra c\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a b\u1ea1n. Xem Google Analytics \u0111\u1ec3 hi\u1ec3u lu\u1ed3ng m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Screaming Frog \u0111\u1ec3 qu\u00e9t trang web c\u1ee7a b\u1ea1n. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 xem l\u1ea1i t\u00f3m t\u1eaft \u0111i\u1ec1u h\u01b0\u1edbng trong t\u00e0i kho\u1ea3n ph\u00e2n t\u00edch c\u1ee7a m\u00ecnh, cho ph\u00e9p b\u1ea1n ch\u1ecdn trang b\u1eaft \u0111\u1ea7u v\u00e0 sau \u0111\u00f3 xem l\u1ea1i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y trang \u0111\u00f3 v\u00e0 n\u01a1i ng\u01b0\u1eddi d\u00f9ng \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn ti\u1ebfp theo.<\/p>\n<p>Vi\u1ec7c tri\u1ec3n khai breadcrumbs s\u1ebd gi\u00fap li\u00ean k\u1ebft n\u1ed9i b\u1ed9 v\u00e0 cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng \u0111\u1ecbnh h\u01b0\u1edbng khi \u0111i\u1ec1u h\u01b0\u1edbng qua trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>T\u1ea1o URL th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. T\u1eadp th\u00f3i quen t\u1ea1o c\u00e1c URL c\u00f3 c\u1ea5u tr\u00fac theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 v\u1edbi Google.<\/p>\n<ul>\n<li>Trang ch\u1ee7: example.com<\/li>\n<li>Trang danh m\u1ee5c s\u1ea3n ph\u1ea9m: example.com\/category\/<\/li>\n<li>Trang danh m\u1ee5c ph\u1ee5: example.com\/category\/sub-category\/<\/li>\n<li>Trang s\u1ea3n ph\u1ea9m: example.com\/product-name<\/li>\n<\/ul>\n<blockquote><p>M\u1eb9o chuy\u00ean nghi\u1ec7p: Th\u00eam th\u1ebb chu\u1ea9n cho n\u1ed9i dung tr\u00f9ng l\u1eb7p ho\u1eb7c n\u1ed9i dung s\u1ebd xu\u1ea5t hi\u1ec7n m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u1edf nhi\u1ec1u v\u1ecb tr\u00ed.<\/p><\/blockquote>\n<p>T\u1ed1i \u01b0u t\u00ecm ki\u1ebfm trang web n\u1ed9i b\u1ed9 c\u1ee7a b\u1ea1n. X\u00e1c nh\u1eadn ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm t\u1ea1i ch\u1ed7 c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng ch\u00ednh x\u00e1c ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111\u00fang s\u1ea3n ph\u1ea9m. \u0110\u1ea3m b\u1ea3o t\u00ednh \u0111\u1ebfn c\u00e1c l\u1ed7i ch\u00ednh t\u1ea3, t\u1eeb \u0111\u1ed3ng ngh\u0129a v\u00e0 l\u1ed7i kho\u1ea3ng c\u00e1ch ph\u1ed5 bi\u1ebfn v\u00e0 ki\u1ec3m tra k\u1ef9 xem nh\u1eefng l\u1ed7i n\u00e0y v\u1eabn \u0111ang \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n<p>S\u1eed d\u1ee5ng th\u00f4ng tin b\u1ea1n thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn, t\u00ecm \u00fd t\u01b0\u1edfng s\u1ea3n ph\u1ea9m m\u1edbi, h\u1ed7 tr\u1ee3 nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn c\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a b\u1ea1n. H\u00e3y nh\u1edb r\u1eb1ng, m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng t\u1ed1t l\u00e0 \u0111\u01b0a kh\u00e1ch h\u00e0ng qua h\u00e0nh tr\u00ecnh mua h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n<h2 class=\"thin-font\"><strong>5. SEO tr\u00ean trang<\/strong><\/h2>\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a ban \u0111\u1ea7u v\u00e0 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ea5u tr\u00fac c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n. Ti\u1ebfp theo, ch\u00fang ta s\u1ebd xem x\u00e9t c\u00e1c c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hai lo\u1ea1i trang Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn, danh m\u1ee5c v\u00e0 trang s\u1ea3n ph\u1ea9m.<\/p>\n<h3 class=\"thin-font\"><strong>T\u1ed1i \u01b0u h\u00f3a trang danh m\u1ee5c<\/strong><\/h3>\n<p>C\u00e1c trang danh m\u1ee5c t\u1ed1t \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t trung t\u00e2m c\u00f3 t\u1ed5 ch\u1ee9c cho m\u1ed9t nh\u00f3m c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan. C\u00e1c trang n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ed1i s\u00e1nh r\u1ed9ng, c\u1ea5p cao.<\/p>\n<h3 class=\"thin-font\"><strong>T\u1ed1i \u01b0u h\u00f3a trang s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n<p>M\u1ed9t trang s\u1ea3n ph\u1ea9m m\u1ea1nh kh\u00f4ng ch\u1ec9 l\u00e0 SEO. N\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho chuy\u1ec3n \u0111\u1ed5i. \u0110\u1ec3 h\u1ed7 tr\u1ee3 trong qu\u00e1 tr\u00ecnh n\u00e0y, SEO gi\u00fap c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm thu th\u1eadp d\u1eef li\u1ec7u c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 cung c\u1ea5p ch\u00fang cho nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u1ea7u. Ti\u00eau \u0111\u1ec1 trang, c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0, th\u1ebb ti\u00eau \u0111\u1ec1.<\/p>\n<p><strong>Ti\u00eau \u0111\u1ec1 trang:<\/strong><\/p>\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 SEO tr\u00ean trang quan tr\u1ecdng nh\u1ea5t. Th\u1ebb ti\u00eau \u0111\u1ec1 trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u00ean k\u1ebft h\u1ee3p t\u1eeb kh\u00f3a m\u00e0 ng\u01b0\u1eddi mua h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm v\u1edbi th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n k\u1ebft h\u1ee3p t\u1eeb kh\u00f3a v\u00e0 chi ti\u1ebft s\u1ea3n ph\u1ea9m?<\/p>\n<p>M\u1ed9t \u0111\u1ecbnh d\u1ea1ng th\u00e0nh c\u00f4ng cho ti\u00eau \u0111\u1ec1 trang s\u1ea3n ph\u1ea9m bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u00ean s\u1ea3n ph\u1ea9m (ki\u1ec3u m\u00e1y) sau \u0111\u00f3 l\u00e0 t\u1eeb kh\u00f3a li\u00ean quan.<\/p>\n<p>&lt;title&gt; T\u1eeb kh\u00f3a t\u00ean s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u &lt;\/title&gt;<\/p>\n<p>N\u1ebfu t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, h\u00e3y b\u1ecf qua t\u00ean th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chuy\u1ec3n t\u00ean th\u01b0\u01a1ng hi\u1ec7u xu\u1ed1ng cu\u1ed1i ti\u00eau \u0111\u1ec1. M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c l\u00e0 d\u1eabn \u0111\u1ea7u b\u1eb1ng m\u1ed9t t\u1eeb kh\u00f3a t\u1eeb nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n, sau \u0111\u00f3 th\u00eam t\u00ean \/ chi ti\u1ebft s\u1ea3n ph\u1ea9m.<\/p>\n<p>&lt;title&gt;&gt; T\u1eeb kh\u00f3a &#8211; T\u00ean \/ chi ti\u1ebft s\u1ea3n ph\u1ea9m &lt;\/title&gt;<\/p>\n<p>Th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 s\u1eeda \u0111\u1ed5i nh\u01b0 \u201cMua\u201d, \u201cMua s\u1eafm\u201d, \u201cGiao h\u00e0ng mi\u1ec5n ph\u00ed\u201d, \u201cGi\u1ea3m gi\u00e1 xx%\u201d v\u00e0 \u201cGi\u1ea3m gi\u00e1\u201d. Nh\u1eefng c\u00f4ng c\u1ee5 s\u1eeda \u0111\u1ed5i n\u00e0y thu h\u00fat ng\u01b0\u1eddi mua s\u1eafm, c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) v\u00e0 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>M\u00f4 t\u1ea3 meta:<\/strong><\/p>\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2y l\u00e0 thu h\u00fat nh\u1ea5p chu\u1ed9t. Theo nguy\u00ean t\u1eafc c\u1ee7a Google , h\u00e3y t\u1ea1o m\u1ed9t m\u00f4 t\u1ea3 meta duy nh\u1ea5t cho m\u1ecdi trang tr\u00ean trang web c\u1ee7a b\u1ea1n. M\u00f4 t\u1ea3 ph\u1ea3i th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c trang t\u01b0\u01a1ng \u1ee9ng.<\/p>\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng cung c\u1ea5p m\u00f4 t\u1ea3 duy nh\u1ea5t, Google s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ea1o m\u00f4 t\u1ea3 d\u1ef1a tr\u00ean n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y tr\u00ean trang c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng t\u1ed1i \u01b0u cho t\u1ef7 l\u1ec7 nh\u1ea5p (CTR) v\u00ec c\u00e1c m\u00f4 t\u1ea3 meta m\u1eb7c \u0111\u1ecbnh kh\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p>M\u00f4 t\u1ea3 meta th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean bao g\u1ed3m t\u00ean s\u1ea3n ph\u1ea9m v\u00e0 c\u00e1c t\u1eeb kh\u00f3a li\u00ean quan t\u1eeb nghi\u00ean c\u1ee9u t\u1eeb kh\u00f3a c\u1ee7a b\u1ea1n. Google s\u1ebd in \u0111\u1eadm c\u00e1c t\u1eeb kh\u00f3a trong m\u00f4 t\u1ea3 meta ph\u00f9 h\u1ee3p v\u1edbi t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n<p><strong>Th\u1ebb ti\u00eau \u0111\u1ec1:<\/strong><\/p>\n<p>Ti\u00eau \u0111\u1ec1 trang ch\u00ednh (H1) n\u00ean \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 c\u1ee7ng c\u1ed1 c\u00e1c t\u1eeb kh\u00f3a ch\u00ednh cho trang. H1 th\u01b0\u1eddng g\u1ea7n gi\u1ed1ng v\u1edbi ti\u00eau \u0111\u1ec1 trang nh\u01b0ng ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 d\u1ec5 \u0111\u1ecdc.<\/p>\n<p>Ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1ebb ti\u00eau \u0111\u1ec1 (H2-H6) n\u00ean \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean trang \u1edf \u0111\u1ecbnh d\u1ea1ng ph\u00e1c th\u1ea3o. S\u1eed d\u1ee5ng c\u00e1c th\u1ebb ti\u00eau \u0111\u1ec1 h\u1ed7 tr\u1ee3 nh\u01b0 c\u00e1ch b\u1ea1n vi\u1ebft m\u1ed9t d\u00e0n b\u00e0i.<\/p>\n<p><strong>M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m:<\/strong><\/p>\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c l\u00e0 m\u1ed9t th\u1ef1c ti\u1ec5n quan tr\u1ecdng kh\u00f3 th\u1ef1c hi\u1ec7n v\u00e0 t\u1ed1n nhi\u1ec1u th\u1eddi gian.<\/p>\n<p>N\u00f3i chung, ch\u1ee7 c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed sao ch\u00e9p v\u00e0 d\u00e1n c\u00e1c m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m m\u1eb7c \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp t\u1eeb nh\u00e0 s\u1ea3n xu\u1ea5t. Th\u1ef1c h\u00e0nh n\u00e0y kh\u00f4ng gi\u00fap ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng kh\u00e1c b\u00e1n c\u00f9ng m\u1ed9t th\u1ee9.<\/p>\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i n\u1ed5i b\u1eadt?<\/p>\n<p>B\u1eb1ng c\u00e1ch vi\u1ebft m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/p>\n<p><strong>\u0110\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3 ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian v\u00e0o vi\u1ec7c t\u1ea1o c\u00e1c m\u00f4 t\u1ea3 h\u1ea5p d\u1eabn b\u1eb1ng c\u00e1ch:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua<\/li>\n<li>Ph\u00e1c th\u1ea3o c\u00e1c t\u00ednh n\u0103ng<\/li>\n<li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef s\u00e1ng t\u1ea1o<\/li>\n<li>Ph\u00e2n bi\u1ec7t b\u1eb1ng g\u1ea1ch \u0111\u1ea7u d\u00f2ng<\/li>\n<li>T\u1ea1o \u0111\u1ed9ng l\u1ef1c cho ng\u01b0\u1eddi mua<\/li>\n<li>S\u1eed d\u1ee5ng b\u1ea3n sao s\u1ea3n ph\u1ea9m d\u1ec5 qu\u00e9t<\/li>\n<li>B\u00e1n h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m x\u00fac<\/li>\n<\/ul>\n<blockquote><p>M\u1eb9o chuy\u00ean nghi\u1ec7p: S\u1eed d\u1ee5ng <strong>siteliner.com<\/strong> \u0111\u1ec3 ki\u1ec3m tra n\u1ed9i dung tr\u00f9ng l\u1eb7p<\/p><\/blockquote>\n<p><strong>\u0110\u00e1nh d\u1ea5u l\u01b0\u1ee3c \u0111\u1ed3 (\u0110\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac):<\/strong><\/p>\n<p>Th\u00eam \u0111\u00e1nh d\u1ea5u d\u1eef li\u1ec7u c\u00f3 c\u1ea5u tr\u00fac v\u00e0o c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u00e1c trang web c\u1ee7a b\u1ea1n trong SERPs. \u0110o\u1ea1n m\u00e3 t\u00ecm ki\u1ebfm n\u00e2ng cao c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p.<\/p>\n<p>T\u00ecm c\u00e1ch th\u00eam \u0111\u00e1nh d\u1ea5u s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0o c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/p>\n<h2><strong>6. Hi\u1ec7u su\u1ea5t trang web<\/strong><\/h2>\n<p>Vi\u1ec7c ki\u1ec3m tra trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u00ecm c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 hi\u1ec7u su\u1ea5t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t chi\u1ebfn th\u1eafng nhanh ch\u00f3ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7u su\u1ea5t sau:<\/p>\n<p><strong>T\u1ed1c \u0111\u1ed9 trang web<\/strong><\/p>\n<p>X\u00e1c \u0111\u1ecbnh t\u1ed1c \u0111\u1ed9 trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng Pingdom ho\u1eb7c Google PageSpeed \u200b\u200bInsights . Ghi l\u1ea1i c\u00e1c g\u1ee3i \u00fd t\u1ed1c \u0111\u1ed9 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 \u0111i\u1ec1u ch\u1ec9nh khi c\u1ea7n thi\u1ebft. M\u1ed9t s\u1ed1 v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u1ed1c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn l\u00e0:<\/p>\n<ul>\n<li>K\u00edch c\u1ee1 h\u00ecnh<\/li>\n<li>Ph\u1ea3n h\u1ed3i c\u1ee7a m\u00e1y ch\u1ee7<\/li>\n<li>M\u00e3 kh\u00f4ng hi\u1ec7u qu\u1ea3<\/li>\n<li>Qu\u00e1 nhi\u1ec1u plugin<\/li>\n<li>B\u1ed9 nh\u1edb \u0111\u1ec7m c\u1ee7a tr\u00ecnh duy\u1ec7t<\/li>\n<\/ul>\n<p><strong>L\u1ed7i m\u00e3 tr\u1ea1ng th\u00e1i<\/strong><\/p>\n<p>S\u1eed d\u1ee5ng ti\u1ebfng \u1ebfch k\u00eau \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u trang web c\u1ee7a b\u1ea1n v\u00e0 ph\u00e1t hi\u1ec7n b\u1ea5t k\u1ef3 l\u1ed7i m\u00e3 tr\u1ea1ng th\u00e1i n\u00e0o nh\u01b0 trang 404 v\u00e0 chuy\u1ec3n h\u01b0\u1edbng 302 kh\u00f4ng \u0111\u00fang.<\/p>\n<ul>\n<li>Chuy\u1ec3n h\u01b0\u1edbng trang 404 \u0111\u1ebfn n\u1ed9i dung th\u00edch h\u1ee3p<\/li>\n<li>S\u1eeda c\u00e1c li\u00ean k\u1ebft b\u1ecb h\u1ecfng<\/li>\n<li>Thay \u0111\u1ed5i chuy\u1ec3n h\u01b0\u1edbng 302 th\u00e0nh 301<\/li>\n<\/ul>\n<p><strong>B\u1ea3o m\u1eadt trang web<\/strong><\/p>\n<p>Ng\u00e0y nay, vi\u1ec7c t\u1ea1o tr\u1ea3i nghi\u1ec7m duy\u1ec7t web an to\u00e0n cho ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft. Google \u0111\u00e3 x\u00e1c nh\u1eadn HTTPS l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u x\u1ebfp h\u1ea1ng v\u00e0 ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y m\u1ed9t trang web an to\u00e0n.<\/p>\n<p>N\u1ebfu trang web c\u1ee7a b\u1ea1n kh\u00f4ng an to\u00e0n, h\u00e3y xem h\u01b0\u1edbng d\u1eabn c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 c\u00e1ch chuy\u1ec3n sang HTTPS .<\/p>\n<h2 class=\"thin-font\"><strong>7. Tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng<\/strong><\/h2>\n<p>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn d\u1ef1a v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng ti\u1ebfp t\u1ee5c t\u0103ng. Trong n\u0103m 2017, ng\u01b0\u1eddi mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng chi\u1ebfm 58,9% trong t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi mua s\u1eafm tr\u1ef1c tuy\u1ebfn , chi\u1ebfm 1,4 ngh\u00ecn t\u1ef7 \u0111\u00f4 la.<\/p>\n<p>Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng t\u00edch c\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. X\u00e1c nh\u1eadn trang web c\u1ee7a b\u1ea1n \u0111\u00e1p \u1ee9ng nhanh, t\u1ea3i nhanh v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng.<\/p>\n<p>V\u1edbi s\u1ef1 ra \u0111\u1eddi c\u1ee7a l\u1eadp ch\u1ec9 m\u1ee5c \u0111\u1ea7u ti\u00ean tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng , Google \u0111ang s\u1eed d\u1ee5ng phi\u00ean b\u1ea3n di \u0111\u1ed9ng c\u1ee7a trang web c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho nh\u1eefng g\u00ec \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ch\u1ec9 m\u1ee5c c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 trang web d\u00e0nh cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1ch Google x\u00e1c \u0111\u1ecbnh th\u1ee9 h\u1ea1ng.<\/p>\n<p><strong>Ch\u1ee7 c\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean ki\u1ec3m tra:<\/strong><\/p>\n<ul>\n<li>S\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng<\/li>\n<li>T\u1ed1c \u0111\u1ed9 trang di \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a th\u1eddi gian t\u1ea3i<\/li>\n<li>K\u00edch th\u01b0\u1edbc n\u00fat<\/li>\n<li>D\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng<\/li>\n<li>Ph\u00f9 h\u1ee3p n\u1ed9i dung v\u1edbi trang web tr\u00ean m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n<h2 class=\"thin-font\"><strong>8. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/strong><\/h2>\n<p>M\u1ed9t y\u1ebfu t\u1ed1 ng\u00e0y c\u00e0ng quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ee7a b\u1ea1n. S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa SEO v\u00e0 UX \u0111\u00e3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n th\u00f4ng qua vi\u1ec7c \u0111o l\u01b0\u1eddng UX t\u00edch c\u1ef1c c\u1ee7a Google.<\/p>\n<p>Google \u0111\u00e1nh gi\u00e1 UX th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 SEO truy\u1ec1n th\u1ed1ng nh\u01b0 t\u00ednh th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, t\u1ed1c \u0111\u1ed9 trang, c\u1ea5u tr\u00fac trang v\u00e0 li\u00ean k\u1ebft. Ngo\u00e0i ra, Google c\u00f2n s\u1eed d\u1ee5ng c\u00e1c t\u00edn hi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1ch kh\u00e1ch truy c\u1eadp t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n.<\/p>\n<p>C\u00e1c ki\u1ec3u h\u00e0nh vi nh\u01b0, th\u1eddi gian tr\u00ean trang web, t\u1ef7 l\u1ec7 tho\u00e1t v\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i trang web c\u1ee7a b\u1ea1n gi\u00fap Google hi\u1ec3u li\u1ec7u kh\u00e1ch truy c\u1eadp c\u00f3 h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m m\u00e0 c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang mang l\u1ea1i hay kh\u00f4ng.<\/p>\n<p><strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 m\u1ed9t c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1ed1i \u01b0u h\u00f3a cho UX?<\/strong><\/p>\n<p>B\u1eb1ng c\u00e1ch t\u1ed1i \u01b0u h\u00f3a cho ng\u01b0\u1eddi th\u1ef1c, kh\u00f4ng ph\u1ea3i Google.<\/p>\n<ul>\n<li><strong>Thi\u1ebft k\u1ebf ch\u1ea5t l\u01b0\u1ee3ng &#8211;<\/strong> Ng\u01b0\u1eddi d\u00f9ng li\u00ean k\u1ebft c\u00e1c trang web ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi \u0111\u1ed9 tin c\u1eady. N\u1ebfu c\u1eeda h\u00e0ng Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n tr\u00f4ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng chuy\u00ean nghi\u1ec7p, n\u00f3 s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i s\u1ef1 tin t\u01b0\u1edfng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 li\u00ean k\u1ebft.<\/li>\n<li><strong>Tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n &#8211;<\/strong> C\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn th\u1ed1ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang tr\u00ean trang web c\u1ee7a b\u1ea1n, \u0111\u1eb7c bi\u1ec7t l\u00e0 ph\u1ea7n thanh to\u00e1n. B\u1ea1n kh\u00f4ng mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111\u00edch v\u00e0 c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111\u00e3 k\u1ebft th\u00fac tr\u00ean m\u1ed9t trang web kh\u00e1c.<\/li>\n<li><strong>H\u00ecnh \u1ea3nh &#8211;<\/strong> S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n h\u1ed7 tr\u1ee3 tr\u1ef1c quan n\u1ebfu c\u00f3. M\u1ecdi ng\u01b0\u1eddi b\u1ecb thu h\u00fat b\u1edfi h\u00ecnh \u1ea3nh. H\u00ecnh \u1ea3nh v\u00e0 video v\u1ec1 c\u00e1c trang s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap ng\u01b0\u1eddi mua h\u00e0ng hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n.<\/li>\n<li><strong>D\u1ec5 v\u1eadn h\u00e0nh &#8211;<\/strong> Gi\u00fap \u0111i\u1ec1u h\u01b0\u1edbng trang web c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n v\u00e0 h\u1ee3p l\u00fd. Cung c\u1ea5p c\u1ea5u tr\u00fac \u0111i\u1ec1u h\u01b0\u1edbng nh\u1ea5t qu\u00e1n c\u00f3 \u00fd ngh\u0129a. Kh\u00f4ng c\u1ea7n ph\u1ea3i ph\u00e1t minh l\u1ea1i b\u00e1nh xe.<\/li>\n<\/ul>\n<h2 class=\"thin-font\"><strong>9. Video<\/strong><\/h2>\n<p>Ch\u00fang t\u00f4i bi\u1ebft r\u1eb1ng h\u00ecnh \u1ea3nh b\u1ed5 sung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1eadn d\u1ee5ng video \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u1eeda h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n<p>M\u1ecdi ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng sau khi xem video cao h\u01a1n 64-85% .<\/p>\n<p>Video l\u00e0 \u0111\u1ecbnh d\u1ea1ng ch\u00ednh \u0111\u1ec3 t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 l\u00e0 \u0111\u1ecbnh d\u1ea1ng g\u1ea7n nh\u1ea5t m\u00e0 h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u01b0\u1edbc khi mua.<\/p>\n<p>N\u1ebfu kh\u00e1ch truy c\u1eadp d\u00e0nh th\u1eddi gian t\u01b0\u01a1ng t\u00e1c v\u1edbi video c\u1ee7a b\u1ea1n, m\u1ecdi ng\u01b0\u1eddi s\u1ebd \u1edf tr\u00ean trang web c\u1ee7a b\u1ea1n l\u00e2u h\u01a1n, \u0111i\u1ec1u n\u00e0y s\u1ebd l\u00e0m t\u0103ng th\u1eddi gian d\u1eebng, g\u1eedi t\u00edn hi\u1ec7u \u0111\u1ebfn Google r\u1eb1ng trang c\u1ee7a b\u1ea1n c\u00f3 gi\u00e1 tr\u1ecb. M\u1ed9t trang web c\u00f3 gi\u00e1 tr\u1ecb cao \u0111\u01b0\u1ee3c coi l\u00e0 x\u1ebfp h\u1ea1ng cao h\u01a1n c\u00f3 ngh\u0129a l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n.<\/p>\n<p>Google hi\u1ec3u \u0111i\u1ec1u n\u00e0y v\u00e0 th\u01b0\u1eddng th\u01b0\u1edfng cho c\u00e1c video c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nhi\u1ec1u h\u01a1n trong SERPs.<\/p>\n<p><strong>Th\u1eed nghi\u1ec7m b\u1eb1ng c\u00e1ch t\u1ea1o m\u1ed9t s\u1ed1 video ng\u1eafn \u0111\u1ec3 b\u1eaft \u0111\u1ea7u, h\u00e3y th\u1eed:<\/strong><\/p>\n<ul>\n<li>Tr\u00ecnh di\u1ec5n s\u1ea3n ph\u1ea9m<\/li>\n<li>C\u00e1ch quay video<\/li>\n<li>So s\u00e1nh s\u1ea3n ph\u1ea9m<\/li>\n<li>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n<h2 class=\"thin-font\"><strong>K\u1ebft th\u00fac<\/strong><\/h2>\n<p>Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed r\u1ea5t c\u1ea1nh tranh. Vi\u1ec7c n\u1ed5i b\u1eadt v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac kh\u00f3 h\u01a1n bao gi\u1edd h\u1ebft. T\u1ea1o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c SEO v\u1eefng ch\u1eafc cung c\u1ea5p n\u1ec1n t\u1ea3ng cho t\u1ea5t c\u1ea3 c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a b\u1ea1n.<\/p>\n<ul>\n<li><a title=\"T\u1ea1i sao b\u1ea1n n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh\" href=\"https:\/\/nhacaifun88.xyz\/tai-sao-ban-nen-thue-mot-chuyen-gia-thiet-ke-logo-cua-minh\/\">T\u1ea1i sao b\u1ea1n n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia thi\u1ebft k\u1ebf logo c\u1ee7a m\u00ecnh<\/a><\/li>\n<li><a title=\"M\u1eb9o s\u1eed d\u1ee5ng \u1ea3nh tr\u00ean trang web doanh nghi\u1ec7p nh\u1ecf\" href=\"https:\/\/nhacaifun88.xyz\/meo-su-dung-anh-tren-trang-web-doanh-nghiep-nho\/\">M\u1eb9o s\u1eed d\u1ee5ng \u1ea3nh tr\u00ean trang web doanh nghi\u1ec7p nh\u1ecf<\/a><\/li>\n<li><a title=\"T\u1ea1o n\u1ed9i dung t\u1ed1t h\u01a1n cho trang web c\u1ee7a b\u1ea1n\" href=\"https:\/\/nhacaifun88.xyz\/tao-noi-dung-tot-hon-cho-trang-web-cua-ban\/\">T\u1ea1o n\u1ed9i dung t\u1ed1t h\u01a1n cho trang web c\u1ee7a b\u1ea1n<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u00edn b\u01b0\u1edbc h\u1eefu \u00edch m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay h\u00f4m nay \u0111\u1ec3 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb c\u1ee7a m\u00ecnh v\u1edbi SEO th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Ki\u1ebfn th\u1ee9c v\u1ec1 SEO Pinterest T\u1ea1i sao n\u00ean thu\u00ea m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n SEO Trang web c\u1ee7a b\u1ea1n c\u00f3 c\u1ea7n m\u1ed9t s\u01a1 \u0111\u1ed3 trang web HTML kh\u00f4ng? [&#8230;]\n","protected":false},"author":1,"featured_media":946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[161],"class_list":["post-945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kien-thuc","tag-seo-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/945"}],"collection":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/comments?post=945"}],"version-history":[{"count":0,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/posts\/945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media\/946"}],"wp:attachment":[{"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/media?parent=945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/categories?post=945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nhacaifun88.xyz\/wp-json\/wp\/v2\/tags?post=945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}